- A glitch kwi MediaWorld (MediaMarkt Italy) website avunyelwe ukuthenga iPad Air M3 13" nge-euro ezili-15, kunye nezaphulelo ezimalunga ne-98%.
- Inkampani yasabela emva kweentsuku ezili-11 kwaye yanika iinketho ezimbini: hlawula i-euro eyongezelelweyo ye-619 ngesaphulelo okanye ubuyisele i-iPad ngembuyekezo kunye nekhuphoni.
- Ityala liye lavula ingxoxo esemthethweni e-Italy malunga nokuba impazamo "yayiqaphela" kwaye ngaba abathengi benza ngokholo olubi.
- Le meko isebenza njengesilumkiso kubathengi baseSpain naseYurophu malunga nokunikezelwa okugqithisileyo kumaphulo afana noLwesihlanu omnyama.
Yintoni kwakubonakala ngathi Ubuchwephesha bonyaka Isendleleni eya ekubeni yenye yezona meko kuthethwa ngazo malunga ne-e-commerce eYurophu. I-subsidiary yase-MediaMarkt yase-Italiya, esebenza phantsi kwe-brand Imithombo yeendaba, ngephutha ubeke inqwaba ye-iPad Air M3s ezithengiswayo ngee-euro ezili-15 kuphela, ixabiso elikude nexabiso labo lokwenyani, kufutshane ne-800 euros.
Isiganeko, esihambelana ngokugqibeleleyo ne iphulo Black Friday, uye watyhila a ubugqwirha bokwenyani bomthetho phakathi kwenkampani kunye nabathengi abathathe ithuba lonikezelo. Ngelixa i-MediaWorld igcina ukuba yayiyimpazamo yexabiso "lobugcisa kunye nokuqondakalayo", abathengi abaninzi bathi, kwimeko yezaphulelo ezinobundlobongela, ukunyuswa kunokutolikwa njengento egqithisileyo, kodwa kunokwenzeka, ukunciphisa amaxabiso.
Impazamo yexabiso: 13-intshi iPad Air M3 for 15 euro
Isiganeko senzeka ngeentsuku NgoNovemba 8 no-9, xa kwivenkile ye-intanethi ye Imithombo yeendaba yavela kwintengiso 3-intshi iPad Air M13 yi kuphela i-euro ezi-15Ixabiso layo eliqhelekileyo eItali liphakathi malunga 784 yaye 879 euro, ngoko ke ukusika kwakukufutshane 98% isaphulelo.
"Unikezelo" lwaba ejolise ikakhulu kubanini bamakhadi okunyaniseka ukusuka kwitsheyini kwaye yayifumaneka kuphela kwi-intanethi, ngaphandle kokuba icace ekuqaleni ukuba imveliso iza kuhanjiswa okanye ithathwe evenkileni. Nangona kunjalo, ukuthenga kunokugqitywa ngokuqhelekileyo: inkqubo yamkele intlawulo, ivelise umyalelo, kwaye kwiimeko ezininzi, Ii-iPads zahanjiswamhlawumbi ngekhuriya okanye ingqokelela ebonakalayo.
Ixabiso elincitshisiweyo latolikwa ngabasebenzisi abaninzi njenge promotion ekhethekileyo pre-Black FridayOku bekuyinyani ngakumbi kwimarike apho amaphulo esaphulelo "okugqithisileyo" axhaphakileyo. Ithuba lokufumana i-iPad ephezulu ye-euro eyi-15 ibangele ukunyuka kwemfuno kwaye yaphelisa ngokukhawuleza isitokhwe esikhoyo.
Amanye amajelo eendaba aseItali acebisa ukuba isigwebo sichaphazele a umthamo wokuthengisa obalulekileyoNangona kunjalo, inkampani ayikhange ibhengeze ukuba zingaphi izixhobo ezithengiweyo okanye ezizisiweyo. Ngaphandle kobukhulu obubonakalayo bempazamo, I-MediaWorld ithathe ukuya kwiintsuku ezili-11 ukuphendula.
Impendulo yeMediaWorld: ileta eya kubathengi kunye neendlela ezimbini ezizezinye
Akuzange kube njalo 19 ngoNovemba xa ikhonkco le-electronics lithetha ngokusesikweni kubathengi abaye bathatha ithuba lelophole. Ngeleta kunye nee-imeyile, iMediaWorld yavuma ukuba a "impazamo enkulu yobugcisa, ecacileyo neqondakalayo" kwixabiso lemveliso kwaye ixelelwe ukuba akukho meko ukukhuthazwa ngabom.
Kuloo nxibelelwano, inkampani yathi iinketho ezimbini "ukubuyisela ibhalansi yesivumelwano"Enye indlela yokuqala ibandakanya umthengi ukugcina i-iPad ngokutshintshiselana hlawula i-euro eyongezelelweyo ye-619Loo mali ibandakanya a Isaphulelo se-150 se-euro malunga nexabiso lokwenyani lesixhobo, elivezwa likhonkco njengembuyekezo "ngenxa yokuphazamiseka" okubangelwa yimpazamo.
Indlela yesibini ecetywayo yiMediaWorld yi ukubuyiswa kwemveliso ngaphandle kweendlekoKule meko, inkampani izimisele ukwenza thatha i-iPad kwidilesi yomthengingaphandle kokufuna ukuba umxhasi ahambe okanye angene kwiindleko zolungiselelo. Ngaphaya koko, inikeza i imbuyekezo epheleleyo ye-euro eyi-15 ehlawulweyo kunye 20 euro ibhonasi ukuthengwa kwixesha elizayo kwitsheyini.
Kolunye unxibelelwano, inkampani ide yaxela ukuba ukuba abathengi bayala ukukhetha enye yezi ndlela zimbini, inokuthi bhenela kwisenzo somthetho ukubanga imbuyekezo ye-iPads okanye intlawulo yomahluko. Nangona kunjalo, okwangoku Akukho zirekhodi zamatyala amaninzi kwaye isicwangciso sibonakala sigxile kwisisombululo esingaphandle kwenkundla.
I-limbo esemthethweni: Ngaba abathengi bayafuneka ukuba babuyise ii-iPads?
Ityala liye laxhuma ngokukhawuleza ukusuka kwinqanaba lezorhwebo ukuya ingxoxo yomthetho eItali. Isalathiso esingundoqo yi inqaku 1428 of Italian Civil Codeevumela ukucinywa kwesivumelwano sokuthengisa xa a imposiso ebalulekileyo nebonakalayoI-MediaWorld ixhomekeke ngokuchanekileyo kule ngxoxo ukuthethelela ukunganyaniseki kwentengiselwano eyenziwe nge-15 euros.
Umbuzo, nangona kunjalo, kukufumanisa ukuba ngaba umthengi oqhelekileyo Ndandiyibona lula loo mpazamoImibutho yabathengi kunye neengcali zomthetho eziliqela kuboniswane namaziko eendaba ezifana Corriere della Sera o Wired Baphakamisa amathandabuzo: phakathi kwixesha lonyaka le Black Friday kunye namaphulo ndlongondlongoBathetha ukuba akucaci ukuba umsebenzisi kufuneka acinge ukuba isaphulelo se-98% asinakwenzeka.
Amanye amagqwetha ajongene nomthetho wabathengi achaza ukuba, ukuze inkampani ikwazi ukurhoxisa isivumelwano, kuya kufuneka kungqinwe ukuba umthengi wenze. esazi ukuthatha ithuba ngempazamo yomnye umntuNgamanye amazwi, kwakukho ukholo olubi okanye ukuqonda ngokucacileyo ukuba ixabiso lalingekho ngqiqweni. Ngaphandle koko, abathengi banokuthembela kubo buena fe nakwinkangeleko yomnikelo okhethekileyo, kodwa osemthethweni.
Le meko yenziwa nzima ngakumbi yi ixesha lihambile phakathi kwempazamo kunye nempendulo yeMediaWorld. Inyaniso yokuba inkampani Kuya kuthatha iintsuku ezili-11 ukubona impazamoInyaniso yokuba inkampani yamkele iintlawulo kwaye ihambisa izixhobo ngaphandle kokugcinwa iqinisa, ngokutsho kwezinye iingcali, indawo yabathengi xa bekhusela ukuqinisekiswa kwekhontrakthi.
Iimpembelelo ezinokwenzeka kwiSpain nakwamanye amazwe aseYurophu
Nangona isiganeko senzeke e-Italy, ingxabano iye yabangela umdla ISpain kunye neYurophu iphelaapho iMediaMarkt inobukho obubalaseleyo. Umbuzo kukuba kwenzekani xa ivenkile ibhengeza ngempazamo ixabiso elingenakuthenjwa. Ayiyonto intsha kumxholo waseYurophuKodwa lo mzekelo ubonisa ubungakanani bendlela esinokuthi sivelise ngayo iingxabano.
Kwimeko yeSpanish, iingcali zomthetho wabathengi zichaza ukuba, ngokubanzi, Inkampani inokuzama ukurhoxisa intengiso ukuba ixabiso alichanekanga ngokucacileyo. Nantso ke indlela onokungqina ngayo. Isitshixo, njengase-Itali, silele kumbono we "impazamo ecacileyo"Ishishini kufuneka lingqine ukuba liyintsilelo ecacileyo hayi nje isithembiso esinobundlongondlongo.
Bakwabonisa ukuba, ukuba intengiselwano irhoxisiwe ngenxa yempazamo yexabiso, inkampani kufuneka ithathele zonke iindleko zesiphumo (ukuqokelelwa kwemveliso, ukubuyisela imali, njl.) kwaye wenze ngokukhawuleza nangokucacileyo. Kwiimeko ezinzima, ingxabano inokuphela enkundleni, kodwa amatyathanga amaninzi akhetha ukwenza njalo izicombululo ekuvunyelwene ngazo ukuphepha umonakalo ongakumbi kumfanekiso wabo xa kuthelekiswa nenzuzo yezoqoqosho abanokubuyisela.
Le meko ye iPad 15 euro Sele kuxoxwe ngayo njengomzekelo wemingcipheko yamaphulo amaxabiso azenzekelayo kunye neenkqubo, ngakumbi kwimihla ephambili efana neBlack Friday, apho nayiphi na Umahluko kwiwebhusayithi unokuya kwintsholongwane kwimizuzu kwaye uguqulele kumawaka eodolo.
Benza ntoni abathengi abachaphazelekayo ngoku?
Ngelixa iMediaWorld izama ukusombulula isiganeko ngokunika ezi ndlela zimbini, Uninzi lwabathengi abachaphazelekayo bafuna iingcebiso zomthetho. ukwenza isigqibo malunga nendlela yokuphendula kwisicelo senkampani. Abanye abathengi base-Italiya bagcina ukuba akufuneki bathathe uxanduva ngempazamo abacinga ukuba ibangelwa yinkampani kuphela.
Imibutho yabathengi icele isilumkiso kwaye icebisa abathengi sukusayina okanye wamkele naziphi na izibophelelo ezongezelelweyo ngaphandle kokuqonda ngokupheleleyo iziphumo. Phakathi kweengcebiso ezithe zasasazwa kukucetyiswa kwe gcina onke amaxwebhu Ngokuphathelele ukuthenga: ii-imeyile zokuqinisekisa, imifanekiso-skrini yexabiso, ubungqina bentlawulo, kunye nonxibelelwano olulandelayo oluvela kwiMediaWorld.
Kwangaxeshanye, iingcali zibonisa ukuba ezi ntlobo zeengxabano azifane zisonjululwe ngokukhawuleza. Inkampani iyazama ukuphepha idabi elihlangeneyo lomthetho enokuthi ibonakalise ixabiso kwaye yonakalise isidima sabo, ngelixa abathengi belinganisa ukuba kufanelekile ukwenza inkqubo ende yokukhusela isixhobo esithengiweyo esinesiphene esiqaqambileyo.
Kuyo nayiphi na imeko, isiqendu sivelise ingxoxo ebanzi yoluntu malunga imida yezibonelelo "ezigqithisileyo". kunye nendlela amatyathanga anokuxhomekeka ngayo kwingqikelelo "yempazamo ecacileyo" xa iinkqubo zabo ziqhuba iiodolo, ukuqokelela intlawulo kunye nokuhambisa iimveliso ngaphandle kwesilumkiso kwangaphambili.
Izifundo kubathengi ngexesha lokuthengisa okuphezulu
Ngaphaya koko kwenzekayo ekugqibeleni kwiinkundla zase-Italiya, ityala leMediaWorld lishiya uninzi Izifundo zabathengi be-intanethi eSpain naseYurophuKwelinye icala, khumbula ukuba xa ixabiso libonakala lihle kakhulu ukuba lingabi yinyani, isenokuba bubuqhophololo. ubuqhophololo okanye ukusilela kobugcisaNgoko ke, kucetyiswa ukuba kulumke kakhulu.
Nangona kunjalo, ikwaqaqambisa oko Ayisiso sonke isaphulelo esitsala amehlo siyimpazamo.Ngexesha elifana nolwesihlanu olumnyama, abathengisi abaninzi baqalisa amaphulo anobundlongo-ndlongo, okwenza kube nzima kubathengi ukwahlula intengiso yokwenyani kwixabiso elibekwe ngendlela ekhohlisayo. Oku kungacacanga yeyona nto ibangela impikiswano yomthetho kwiimeko ezifana ne-15 ye-iPads.
Imibutho yabathengi icebisa ngokubanzi, Thelekisa amaxabiso kwiivenkile ezahlukeneyoJonga imbali yemveliso ngaphambi kokuba utsibe kwindawo ekucingelwa ukuba uyithengise kwaye ulumkele iiwebhusayithi ezingaziwayo okanye ezo zineemeko zokuthengisa ezingacacanga. Kwimixokelelwane enkulu, esekiweyo njengeMediaMarkt okanye iMediaWorld, umngcipheko wobuqhetseba uphantsi, kodwa Iimpazamo zamaxabiso azinakwenzeka, njengoko kuye kwacaca.
Esi siqendu sikwasebenza njengesikhumbuzo sokuba, ekuthengeni kwi-intanethi kwi-European Union, Umsebenzisi unelungelo lokurhoxisa Kwiimeko ezininzi, oku kuvumela ukubuyiswa kwemveliso ngexesha elithile. Nangona eli lungelo lingenzelwanga ukugubungela ukungangqinelani kwamaxabiso, libonelela ngokhuseleko olongezelelweyo xa ulawula iingxabano ezivela kukuthengwa kwemfezeko ngexesha lokuphakama kwesiphithiphithi sesaphulelo.
Ukusilela okukhokelele ekubeni MediaWorld ukuthengisa iPad 15 euro Oku kube ngumzekelo obalaseleyo wendlela impazamo yekhompyuter enokwenyuka ngayo ibe yingxaki enkulu yodumo kunye nengxaki yezomthetho. Ibanjwe phakathi kwemfuno yeenkampani zokuzikhusela kwilahleko enkulu kunye nelungelo labathengi lokuvunyelwa kwemimiselo yokuthengisa ihlonishwe, indawo engwevu iye yavela apho eli dabi liza kuliwa khona, kunye nemiphumo enokubakho yokunyuswa kwexesha elizayo ngamatyathanga amakhulu kulo lonke elaseYurophu.
Umbhali onomdla malunga nehlabathi le-bytes kunye netekhnoloji ngokubanzi. Ndiyakuthanda ukwabelana ngolwazi lwam ngokubhala, kwaye yile nto ndiza kuyenza kule bhlog, ndikubonise zonke izinto ezinomdla malunga nezixhobo, isoftware, ihardware, iindlela zetekhnoloji, kunye nokunye. Injongo yam kukukunceda uhambe kwihlabathi ledijithali ngendlela elula neyonwabisayo.