- Black Friday 2025 falls on Friday, November 28, right after Thanksgiving.
- Many stores are bringing forward sales and extending them until Cyber Monday (December 1st).
- Amazon: from 11/20 to 12/1; Inditex and Mango activate the night of 11/27; El Corte Inglés on 11/28.
- Tips: Make a wish list, compare prices, and check return policies.
Anyone wondering when Black Friday 2025 is should mark their calendars without hesitation: this year it falls at the end of the month and will once again feature a large portion of the pre-Christmas sales in Spain. Although it originated in the United States, the tradition has taken root here, and more and more retailers are launching promotions early to avoid missing out.
Beyond Friday itself, sales campaigns typically extend throughout the week and culminate with Cyber Monday . In 2025, that Monday falls on December 1st , so many brands will link the weekend sales with another round of discounts focused on technology.
Official date and calendar in 2025
The date of Black Friday depends on the fourth Thursday of November (Thanksgiving Day in the US). In 2025, that holiday falls on November 27th, so Black Friday will be celebrated on Friday, November 28th . This is the reference point followed by retailers in Spain and most of Europe.
Typically, deals start appearing earlier and continue afterward. That's why we talk about a "Black Friday week," where discounts gradually increase in intensity until Friday itself, continue through the weekend, and culminate on Cyber Monday (December 1st).
When do the sales start at the main stores?
It's a good idea to keep a small calendar handy because many channels open their broadcasts before November 28th. These are the most likely activation periods (pending last-minute confirmations):
- Amazon: broad campaign of November 20 to December 1, with peaks between 28/11 and 1/12.
- El Corte Inglés: official start the Friday November 28It's already common to see a "Get ahead of Black Friday" type of preview (for example, November 10rd – 16th in categories such as electronics or home).
- Zara (Inditex): usually activates the night of Thursday November 27Frequent pattern: 21:00 PM on the app and 22:00 PM on the web for Zara; in the rest of the group, often 19:00 PM on the app and 20:00 PM on the webIn physical stores, the viernes 28.
- Mango: opening the night of November 27th (web, app and stores) and continuity until the Cyber Monday.
- H&M: Boot el November 28th and possible access points advance tickets for members the night of the 27.
- MediaMarkt"Black Weeks" in November and last wave of offers in the days leading up to November 28th.
- Carrefour: pre-sale discounts on the last week of november and the official day will conclude.
- Apple The most common thing is to offer Gift cards with the purchase of certain devices during the period.
Consumption trends and data in Spain
Forecasts indicate an average spend of €278 per person for Black Friday 2025, according to the Cetelem Observatory. The 35-44 age group expects to spend above the average, around €295.
Furthermore, the use of artificial intelligence tools for smarter shopping is growing: 20% of consumers plan to use them, and of those, 88% will use them for price comparison and to track offers. Some are even using ChatGPT for coupons.
It's important not to let your guard down: in 2023, the OCU (Spanish Consumers' Organization) found that only 14% of the products analyzed actually saw a price decrease on Black Friday. In other words, it's best to keep an eye on historical prices and avoid supposed bargains that have actually been inflated for days.
Tips for making the most of Black Friday wisely
- Plan with a list of what you need or want to buy. This way you avoid waste and prioritize the important items.
- Compare prices at several stores and check the price history; for example, consult where to find legal licensesIf the website is reliable and the savings are real, go for it; if not, wait.
- Get ahead of the Christmas gift-givingMany brands are expanding return deadlines until January, which makes it easy to buy with peace of mind.
The key is to note the official date (November 28) , check which stores start on the night of the 27th, and take advantage of the closure on December 1 if you're looking for online bargains; a bit of planning and price comparison will make the difference between a good saving and an impulsive purchase.
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