- Progressive deployment of the Mode IA In Spain, 36 new languages and nearly 50 additional countries, exceeding 200 territories.
- Responses generated with Gemini:, with advanced reasoning, conversational support, and links to sources.
- Access via the "AI Mode" button in the results and in the app; option to use the Web tab to view traditional results.
- Notices of potential errors and discussion of impact on site traffic; Google argues that the clicks are of higher quality.
Google has begun rolling out its new search experience in Spain, known as AI Mode , a conversational layer integrated into the search engine to provide more complete answers with context and links to the sources consulted. This approach aims to go beyond the traditional list of results, without eliminating it.
With this new feature, the search engine allows users to formulate broad or multi-step queries and follow up with questions within the same thread. This approach is especially useful for exploratory searches or complex tasks, maintaining open access to the web through references and links included in each response.
What is AI Mode and where does it appear?
AI Mode is presented as a dedicated button on the search results page and within the Google app for Android and iOS . When activated, the system initiates a conversation with the AI to offer an overview and suggestions for further exploration, always accompanied by links to the website for more in-depth information.
Its rollout is gradual: it may not yet appear on all devices or accounts. Google indicates that it's arriving in 36 new languages and nearly 50 additional countries and territories (including Spain), bringing the total to over 200 territories . If you prefer the classic approach, simply switch to the "Web" tab to see only traditional results or access it from google.com/ai when it becomes available.
How it works inside
The experience is powered by Gemini's advanced models , which analyze the query context and apply decomposition techniques: they break the question down into subtopics and launch simultaneous searches to better cover the nuances. This approach enables reasoning and a clearer organization of the information found.
AI Mode is multimodal : it supports text, voice, and images. You can upload a photo, dictate a question, or write a lengthy message for the system to identify elements, synthesize data, or interpret step-by-step instructions . Responses can be presented in paragraphs, lists, and, when appropriate, tables.
Furthermore, the thread is maintained: it's possible to refine the answer with new questions without losing context. According to initial observations by Google, queries in this mode tend to be two to three times longer than in conventional search. A typical example is comparing methods (for example, for coffee) and then requesting specific details, such as the grind or recommended equipment, in an ongoing conversation.
Limits, controls and good practices
Google warns that AI-generated answers may contain errors or inaccurate interpretations. Therefore, it's advisable to verify the information, check the cited links , and, when the AI doesn't inspire enough confidence, use the "Web" tab. Sometimes, the system itself prioritizes displaying a set of web links instead of a generated answer.
AI Mode lets you share the link to the conversation, which is useful for collaborating or asking a question. However, it's advisable to consider what personal content you include before sharing it. You can also manage your history and delete your activity from the search engine settings.
To improve quality, Google incorporates feedback mechanisms such as "like" and "dislike" buttons. These ratings help fine-tune the system and prioritize more useful and verifiable results in future responses.
Impact on the web ecosystem and debate on traffic
The arrival of AI Mode has reignited the debate about how attention is distributed online. Some independent analyses indicate a drop in clicks to external sites when AI-generated views are displayed: reports suggest that only a small fraction of sessions result in a click, and estimates point to significant traffic declines in certain contexts. This concern affects media outlets, news websites, and e-commerce businesses.
Google, for its part, denies that there is a widespread, drastic decline and maintains that clicks resulting from AI-powered views are more qualified , with users spending more time on the visited sites. As the rollout continues in Europe and other markets, the balance between providing direct answers and preserving the open web will remain a key point to watch, as demonstrated by Microsoft's commitment to AI in web browsing.
With more conversational access to information, support for text, voice, and images , and the ability to follow up with follow-up questions, AI Mode aims to streamline complex searches without sacrificing links to sources. It should be used judiciously, checking references and switching to the Web tab when searching for the original details or additional perspectives.
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