Amathiphu namasu we-SEO we-Baidu

Ukungena emhlabeni we-SEO we-Baidu kungabonakala kuwumsebenzi onzima kulabo abajwayele ukusebenza nabo -Google. Nokho, njengoba i-Baidu iyinjini yokusesha ehamba phambili e-China, enesabelo semakethe esingaphezu kuka-70%, kunjalo kubalulekile nganoma yiliphi ibhizinisi elinamathuba ezweni lase-Asia. A isu elisungulwe kahle Kule njini yokusesha ungavula iminyango yezithameli ezinkulu nezikhula njalo.

Kulesi sihloko, sizodabula yonke imininingwane oyidingayo ukuze uphumelele ku-Baidu. Kusukela ekwenzeni kahle kobuchwepheshe kuye izici zolimi namasiko, sizobhekana nakho konke odinga ukukwazi kukho ame ngaphandle kulesi simiso sezinto eziphilayo esiyingqayizivele. Lungela ukuthola ukuthi uwenza kanjani uphumelele umncintiswano futhi uvikele indawo yakho emiphumeleni ephezulu.

Kungani indlela eyenzelwe wena ibalulekile ku-Baidu?

I-Baidu akuyona nje inguqulo yesiShayina ye-Google, kodwa inemithetho yayo, ama-algorithms kanye nezici zayo. Nakuba igqugquzelwa ezinye izinqubo zezinye izinjini zokusesha, ukusebenza kwayo kuthonywa kakhulu yi- imininingwane yamasiko, izici zolimi nezombusazwe zaseShayina.

Isibonelo, i-Baidu ikwazisa kakhulu i- amasayithi aphethwe eziphakelini zesiShayina futhi zilebulwe ngaphansi kwezizinda zendawo ngokuthi .cn. Ngaphezu kwalokho, igxile kakhulu ku- ukuhambisana kwemethadatha futhi ithanda okuqukethwe ngesi-Chinese esenziwe lula. Lezi zici ukhiye lapho uklama isu lokuthuthukisa elisebenzayo lale makethe.

Okhiye bokuthuthukisa ubuchwepheshe

Isisekelo esihle sobuchwepheshe sibalulekile ku-SEO ku-Baidu. Ngezansi sigqamisa amaphuzu ahlobene kakhulu:

• Ukusingathwa kwendawo: Kubalulekile ukusingatha iwebhusayithi kumaseva aseShayina. Lokhu akugcini nje ukuthuthukisa isivinini sokulayisha, kodwa i-Baidu ithanda ngokusobala ama-IP endawo.
• Ilayisensi ye-ICP: Ukuze usebenze ngokusemthethweni e-China futhi ugweme izinkinga zokufinyeleleka, uzodinga ilayisense ye-ICP ekhishwe iziphathimandla zendawo.
• Gwema i-JavaScript ne-Flash: Umseshi we-Baidu, owaziwa nge-Baidu Spider, unobunzima bokuhumusha lezi zici. Khetha I-HTML ehlanzekile nelula.

Futhi, khumbula ukuthi i-Baidu ayitoli i- amarobhothi.txt ngendlela efanayo nezinye izinjini zokusesha. Ngakho-ke, kuwumkhuba omuhle ukungalayishi kakhulu leli fayela ukukhishwa okungadingekile.

Isu Lokuqukethwe: Ukunqoba Ngekhwalithi kanye nokwenza Kwasendaweni

Okuqukethwe kuseyinkosi ku-Baidu, kodwa ngokuhluka okuthile okuvela ku-Google. Kulokhu, kugcizelelwa ikhwalithi, buyekeza imvamisa kanye nokusetshenziswa kwesiShayina esenziwe lula.

• Okuqukethwe okusha nokwangempela: Buyekeza isayithi lakho njalo ngezindatshana ezifanele, ezakhiwe kahle.
• Amagama angukhiye endawo: Sebenzisa amathuluzi afana ne-Baidu Keyword Planner ukuze uhlonze usesho oluvame kakhulu emkhakheni wakho.
• Ukuthuthukisa imethadatha: Omaka be-Meta, njengezincazelo namagama angukhiye, banesisindo esiningi ku-Baidu.

Isu elisebenzayo lingabandakanya ukudala amabhulogi, imihlahlandlela kanye nezindaba ezizoheha izithameli zakho zesiShayina. Khumbula ukuthi i-Baidu ibeka kuqala okuqukethwe okungagcini nje ngokwazisa, kodwa futhi jabulisa.

Ukubaluleka kokuxhumanisa kwangaphakathi nangaphandle

Ukwakhiwa kwesixhumanisi kudlala indima ebalulekile ku-Baidu SEO. Nokho, le njini yokusesha ibeka phambili i- inombolo yezixhumanisi ngaphezu kwekhwalithi yayo, uma kuqhathaniswa ne-Google. Nawa amanye amathiphu:

• Izixhumanisi Zasemuva Zasendaweni: Thola izixhumanisi kumasayithi athembekile nazinze kahle e-China.
• Izixhumanisi zangaphakathi: Qiniseka ukuthi isayithi lakho lixhunywe kahle ngaphakathi ukuze uthole ukuzulazula okulula.
• Thatha ithuba lezinkundla ze-Baidu: Amathuluzi afana ne-Baidu Zhidao noma i-Baidu Tieba angaba usizo ekukhiqizeni ithrafikhi nezixhumanisi.

Khumbula ukuthi iphrofayela yesixhumanisi ezihlukahlukene futhi njalo kungaba inzuzo yokuncintisana kule injini yokusesha.

Izici zamasiko nezejwayelekile

E-China, i- imikhawulo kahulumeni ithonya ngokuqondile indlela amawebhusayithi abekwe ngayo. Kubalulekile ukugwema okuqukethwe okubucayi okungase kuphumele ekukhipheni inkomba noma ekuvimbeni. Ngaphandle kwalokho:

• Ukuhlolwa okuqinile: Gwema izindaba zezepolitiki noma zezenhlalo eziyimpikiswano.
• Ukuvumelana kwamasiko: Qiniseka ukuthi okuqukethwe kwakho kuyafaneleka ngokwesiko futhi kuyahambisana.

Ukulandela le mihlahlandlela ngeke nje kuthuthukise ukuma kwakho, kodwa futhi kuzokhiqiza ukuzethemba phakathi kwabasebenzisi bendawo.

Ukwenza ubuciko be-SEO ku-Baidu akuyona nje indaba yokudlulisa amasu kusuka ku-Google. Ukuqonda izici zayo zobuchwepheshe, ukuzivumelanisa nezindinganiso zendawo futhi ukunikeza okuqukethwe okuyiqiniso, okuyikhwalithi kuyizinsika eziyisisekelo zempumelelo kule njini yokusesha. Ngokusebenza ngokucophelela, imakethe yaseShayina ingaba yithuba elihle lebhizinisi lakho.