I-Automation nge-WhatsApp Business API: amasu, amacala okusetshenziswa, kanye nentengo

Isevisi yamakhasimende ingakhandla uma yenziwa ngesandla nangaphandle kwe-oda, kodwa nge- I-WhatsApp Business API kanye ne-Automation Kungenzeka ukuthi uphendule ngokushesha, ugcine izingxoxo ezihambisanayo futhi ulinganise ngaphandle kwezindleko ezikhuphukayo.

Esimweni lapho abasebenzisi bengenasineke, ukuphendula emizuzwini embalwa kwenza umehluko: ucwaningo oluhlukahlukene lubonisa ukuthi ukuthintana emizuzwini emi-5 yokuqala kukhulisa amathuba okuxhumana ngomthofu ngo-100, nokuthi U-78% wabathengi ukhetha ukuthi ubani ophendula kuqala. Uma sengeza ukuthi u-74% wabasebenzeli bosekelo basengozini yokutubeka, ukuzenzela kuyayeka ukuba ubumnandi bese kuba isidingo esibalulekile sokusebenza.

Iyini i-WhatsApp Business API futhi kungani iyenze ngokuzenzakalela?

La I-WhatsApp Business API Akulona uhlelo lokusebenza olungaphambili; ungqimba lobuchwepheshe oluhlanganisa namasistimu akho (i-CRM, inkundla yokumaketha, i-chatbot) ukuze ulawule imilayezo esikalini, wenze ukugeleza komsebenzi ngokuzenzakalelayo, futhi unike amandla ukwesekwa kwama-agent amaningi kanye nezingxoxo ezihlelekile.

Ngale API ungakwazi ukuhlanganisa izingxoxo zibe umbono ophakathi nendawo, uthumele izifanekiso ezigunyazwe i-Meta, wenze ama-bot ahlonze amagama angukhiye, futhi wenze izenzo ezizenzakalelayo njenge umaka, yabela, nengxenye abathintwayo, bonke abahlonipha izinqubomgomo zenkundla.

Ngokombono webhizinisi, i-WhatsApp iyisiteshi sokunaka okuphezulu esinamanani okuvula afika kuye 98%, okulenza libe yithuluzi elikahle lezaziso zokuthengiselana, ukumaketha ngengxoxo kanye ukubuyiswa kwenqola frictionless.

Izinzuzo zokuzenzakalela: isivinini, ukuzisiza, nokusebenza kahle

Ukuphendula ngokushesha kugcina futhi kuguqula. Ngemilayezo ezenzakalelayo, ama-chatbots, nemithetho yomzila, izikhathi zokuphendula zehla kakhulu, okuhumushela ukwaneliseka okukhulu namazinga okuvala angcono.

Ukuzisiza kufanele: Amakhasimende angu-73% afuna ukuxazulula izinkinga ngokwawo, futhi ngokuthakazelisayo, ingxenye yesithathu ingathanda ukuhlanza indlu yokugezela kunokukhuluma ukusekela; i-chatbot eklanywe kahle igwema ukungqubuzana futhi ikhulule iqembu emacaleni ayinkimbinkimbi.

Abasizi bangempela banciphisa ivolumu yezingcingo eziphindaphindwayo namathikithi: ezinye izinhlangano zibone a 70% imibuzo embalwa ngemva kokusebenzisa ama-bots, okuvumela isikhathi esiningi esichithwa ekuthengisweni, ekugcinweni, nasemisebenzini enomthelela omkhulu.

Izindaba zempumelelo ezikhombisa umthelela

I-perfume igcinwe cishe Izingxoxo zenyanga ezingu-5.000 nge-automation ku-WhatsApp, ngaphandle kokulahlekelwa ikhwalithi yesevisi ngisho nangezinga elikhulu.

I-FerryScanner, ngesizini ephezulu, iphethwe cishe Imiyalezo eyi-1.600 ngosuku neqembu labantu abangu-25 ngenxa yokugeleza okuzenzakalelayo nokusabalalisa umsebenzi ohlakaniphile.

I-Betersport iphinde kabili iqembu layo, yasebenzisa i-flowbot futhi yaqala ukuxazulula okungaphezu kwalokho Imibuzo eyi-150 ngosuku ngaphandle kokuklinya izinsiza; umphumela ohlangene wawuwukukhiqiza okukhulu kanye nolwazi olungcono.

Amanye ama-benchmark brand nawo athatha izinyathelo zokuqala: I-KLM yaba enye yezinkampani zezindiza zokuqala ukusizakala WhatsApp-API ukuze uthole izaziso; e-Brazil, izinhlelo ezifana ne-Consórcio Magalu zenze i- uhlelo lokuqokwa nge-WhatsApp ukuze ungaphuthelwa amathuba.

Izimo ezisebenzayo zokukuvusa futhi usebenze manje

1) Imilayezo yokwamukela enokulindela okucacile

Ukubingelela okuzenzakalelayo kuqinisekisa ukwamukela futhi kusetha ithoni. Kuhlanganisa nezinsuku zokugcina ezingokoqobo, njengokuthi "sizobuyela kuwe phakathi nehora," futhi, kunjalo, balandele ngokuqinile ukuze ungalimazi ukwethenjwa.

Isibonelo: Sawubona, siyabonga ngokusibhalela. Siphumile njengamanje, kodwa Sizokuphendula ngaphansi kwamaminithi angu-60Siyabonga ngokubekezela kwakho!

2) Izimpendulo ezisheshayo zokuphindaphinda

Izifanekiso ezichazwe ngaphambilini ze-WhatsApp Business zikuvumela ukuthi uphendule ngemizuzwana emibuzweni evamile mayelana namanani, ukuthunyelwa, izinkokhelo noma isitoko, ukugcina ithoni yomkhiqizo engaguquki nokugcina isikhathi esiningi.

Izibonelo eziwusizo: izaphulelo zesikhashana (“sebenzisa ikhodi NEWYEAR25”), izicelo zempendulo, noma ukuvala ingxoxo kahle lapho usulixazululile icala.

3) Imithetho yokulebula, ukwaba nokulandelela

Ngemithetho ezenzakalelayo, uma umlayezo uqukethe "ukuqinisekiswa kwe-oda" uyamakwa futhi udluliselwe ethimbeni langemva kokuthengisa; uma ithola "ukulethwa" ithunyelwa ku-logistics; uma kungekho muntu ophendulayo phakathi nemizuzu engu-X, vula isikhumbuzi.

Amalebula asiza ukuhlukanisa ngomkhiqizo noma isigaba (izindebe zomlomo, ama-blush, ama-highlighters), kanye ne- isabelo esizenzakalelayo thumela intambo ngayinye kumuntu ofanele ngokusho okukhethekile.

Ukusabalalisa i-round-robin kusabalalisa izingxoxo ngokulinganayo: ingxoxo yokuqala iya ku-A, eyesibili iye ku-B, eyesithathu iye ku-C… njalo njalo. akekho ogcwele kakhulu futhi amabhodlela ayagwenywa.

4) Ama-chatbots nama-flowbots ezilimi eziningi

I-WhatsApp bot ilingisa ingxoxo eqondisiwe: ithola amagama angukhiye, ibuze imibuzo, futhi inikeze izinketho. Izinkampani ezifana ne-BAS World zisebenzisa i-a i-flowbot yezilimi eziningi ukuhlinzeka ngosizo ngezilimi ezimbalwa, ukunikeza izingcaphuno ngisho nokuhlela ama-aphoyintimenti.

Dizayina izihlahla zengxoxo ezicacile, ezinokubalekela kumuntu lapho umbuzo ukudinga; IA Kuhle kakhulu kuma-FAQs kanye ne-triage, kodwa ezihlokweni ezibucayi ukungenelela kwabantu kuthuthukisa isipiliyoni.

5) Iziqinisekiso zokwenziwayo nezaziso

Xhuma i-eCommerce yakho futhi uthumele iziqinisekiso ze-oda nezaziso nge-WhatsApp. izinkokhelo ku-WhatsApp Business kanye nezibuyekezo zokuthumela; ngesifanekiso esithi “Siyabonga ngokuthenga kwakho, inombolo ye-oda lakho ngu-X”, uvulela ikhasimende umnyango buza imibuzo emculweni ofanayo.

Abanye abahlinzeki (isb., amapulatifomu afana ne-Trengo) banikeza ukuhlanganiswa osekwenziwe kwe-WooCommerce, Shopify, Magento, noma Lightspeed; hlola ukuthi umlingani wakho uyabeseka. izifanekiso ezinezinkinobho neziguquguqukayo ukuze wenze ngendlela oyifisayo.

6) Izikhumbuzi zokuqokwa nokulethwa

Ukuthumela izikhumbuzi ngaphambi kwesikhathi sokwelashwa noma ukuvakasha kobuchwepheshe kunciphisa imibukiso futhi kuthuthukisa ukugcina isikhathi; ekuthengiseni, isaziso sangaphambi kokulethwa siqinisekisa ukuthi ikhasimende iyatholakala futhi inkokhelo isilungile.

Kumaqembu amaklayenti ane-aphoyintimenti ngosuku olufanayo, imilayezo egunyaziwe yokusakaza iwusizo kakhulu, ihlonipha njalo imvume futhi amawindi okuxoxa kaWhatsApp.

7) Indawo kanye nomzila ngendawo

Uma unezindawo eziningi, i-flowbot enendawo yesitolo ingacela indawo futhi iqondise kabusha ingxoxo ethimbeni elilungile. Yilokhu uHubo (izitolo eziyi-130, inombolo eyodwa) akuxazulule nge- i-bot ecela igama nendawo futhi ikhukhuleka iye endaweni efanele.

Ikabani i-WhatsApp Business API?

Izinkampani ezinkulu ezinevolumu ephezulu yezingxoxo, amaqembu ayinkimbinkimbi kanye nesidingo semibiko ethuthukisiwe thola ku-API indlela yokuhlinzeka ukwesekwa kwesikhathi sangempela nokugcina izinga esikalini.

Ama-SMB akhulayo afuna ukukala ngaphandle kwezindleko ezikhuphukayo angenza iziqinisekiso, izikhumbuzi, nama-FAQ ngokuzenzakalela ukuze iqembu ligxile kulokho elikudingayo. ngempela yakha inani.

I-eCommerce nokuthengisa kuhlanganisa ikhathalogi, izinkokhelo, nokutholwa kwenqola; ngaphezu kwalokho, imikhankaso yokuphromotha nge-WhatsApp ikhiqiza i-ROI ebalulekile ngenxa yabo ukufinyelela nokuvula.

Izinkampani ze-SaaS nezobuchwepheshe zithuthukisa ukuhlanganiswa ne-CRM kanye ne-automation, futhi zisebenzisa amacala afana nalokhu I-OTP ne-2FA ngokuqinisekiswa komsebenzisi noma izinselele zobuqotho.

Abahlinzeki besevisi (ezempilo, imfundo, ezokuvakasha, njll.) bathumela izaziso ezibucayi mayelana nama-aphoyintimenti, ukubhukha noma izinguquko zohambo kanye nokwakhiwa ubudlelwano besikhathi eside ngesisekelo samakhasimende ayo.

Uzenza kanjani ngokuzenzakalelayo: Uhlelo lokusebenza lwe-WhatsApp Business vs API

Uma usaqala, amathuluzi omdabu wohlelo lokusebenza (ukubingelela, ukungabikho, nezimpendulo ezisheshayo) amboza okuyisisekelo; ngomzamo omncane uzoba nawo ukuqhubeka ngaphandle kwamahora ebhizinisi kanye nezwi elilinganayo.

Lapho ivolumu ikhula, i-API iyisinyathelo esilandelayo: inika amandla ama-chatbots, umzila, amamethrikhi, ama-multi-agent kanye nokuxhumeka kumasistimu angaphandle; kuyindlela eya ukwenza ngokwezifiso okuthuthukile, ukukala nokuvikeleka.

Umehluko omkhulu phakathi kwe-API nohlelo lokusebenza

Uhlelo lokusebenza luyimanuwali futhi ludinga ama-ejenti ambalwa; i-API iyahleleka, inabasebenzisi abaningi, futhi isebenzisa izifanekiso ezigunyazwe i-Meta. I-API nayo inika amandla umlayezo osebenzayo (ukumaketha, ukusetshenziswa kanye nokuqinisekisa) ngaphansi kwezigaba ezithile nezintengo.

Kukhona inketho "yokuphila ndawonye" yokusebenzisa i-API kanye nohlelo lokusebenza ngesikhathi esisodwa ezimweni ezithile; cabangela le nketho uma uyidinga. ukuguquguquka kokusebenza Yenguquko.

Izinketho zokufinyelela: Cloud API kanye ne-On-Premise

I-Meta inikeza izindlela ezimbili: i Cloud API (ukuxhumana okuqondile ngaphandle kwabalamuli, ukhokha ingxoxo ngayinye) kanye ne-API yasendaweni nge-BSP (Abahlinzeki Bezixazululo Zebhizinisi), iwusizo uma ufuna amasevisi aphethwe kanye nokwesekwa okwengeziwe.

I-Meta's Cloud API inikeza izingxoxo zesevisi yamahhala ezingu-1.000 ngenyanga; ngaphezu kwalokho, iMeta imemezele ukuthi, kusukela ngomhlaka-1 Novemba 2024, izingxoxo zesevisi izoba mahhala, futhi lezo eziqaliswe kusuka ku-CTA zingena Facebook o Izikhangiso ze-WhatsApp izoba mahhala amahora angama-72.

Step-by-step API activation

1) Yiba ne-akhawunti yakho ye-WhatsApp Business kanye nephrofayela yebhizinisi enemininingwane, amahora, nekhathalogi; 2) Qinisekisa ibhizinisi lakho ku IMeta Business Manager; 3) Cela ukufinyelela ku-API ekhombisa ukusetshenziswa okuhlosiwe; 4) Bhalisa inombolo eyingqayizivele engakwazi thola i-SMS noma shayela ukuze kuqinisekiswe; 5) Setha i-Cloud API noma ukuzibamba ngokwakho; 6) Layisha izifanekiso (ama-HSM) bese uqala ukuwahlanganisa ku-CRM noma ku-bot yakho.

Khumbula ukuthi i-WhatsApp ikhawulela imikhakha ethile (ukugembula, utshwala, okuqukethwe kwabantu abadala, njll.), ngakho qinisekisa ukuthi isigaba sakho kufanelekile ngaphambi kokuqala inqubo.

Hlanganisa i-API ne-CRM yakho futhi uhlele iqembu

Ukuxhuma i-API ku-CRM yakho kuphindaphinda umthelela: uzobona izingxoxo kuthreyi eyodwa, uzokwazi yabela izingxoxo ngokutholakala, qalisa okuzenzakalelayo okusekelwe ezigabeni zefaneli, futhi ulinganise izikhathi zokuphendula ngomenzeli ngamunye.

I-CRM egxile emilayezweni efana ne-Leadsales ikuvumela ukuthi uhlele imilayezo yomuntu siqu, unikeze ngokuzenzakalelayo izingxoxo ngomthwalo wokusebenza noma isikhathi, futhi uhlele yonke into amakholomu ohlobo lwefaneli ukuze kungabikho umthofu osele ulenga.

Uma usuvele usebenza eziteshini eziningi (WhatsApp, Facebook, Instagram) noma ufuna thuthukisa i-WhatsApp Web, ukubeka yonke into endaweni eyodwa kugwema ukuphindaphinda futhi kuqinisekisa ukuthi iklayenti liyayithola impendulo eyodwa kuhlanganiswe, ngaphandle kokugqagqana phakathi kwama-ejenti.

Ama-automation ane-Zapier nokunye ukuhlanganiswa

Nge-Zapier ungaqalisa imilayezo ye-WhatsApp evela ezenzakalweni ku-CRM yakho noma inkundla yokumaketha: lapho udala ukuhola, ushintsha izigaba noma uqinisekisa inkokhelo, umlayezo uyathunyelwa. umlayezo wesifanekiso noma umbhalo ocebile onezinkinobho.

Lokhu kuhlanganiswa kulungele imisebenzi efana nezinhlolovo zangemva kokudayiswa, izaziso zokuvuselela, ukuthumela amafayela noma izithombe nokugeleza kwesikhumbuzi esihleliwe ngaphandle kokungenelela okwenziwa ngesandla.

Izifanekiso nezigaba zengxoxo: ukuthi amanani asebenza kanjani

I-WhatsApp ishaja ingxoxo ngayinye yamahora angu-24 futhi ihlukanise phakathi kokumaketha, usizo, ukufakazela ubuqiniso, kanye nesevisi. Izifanekiso zinquma isigaba, ngakho-ke kuwumqondo omuhle. nakekela okuqukethwe bese ukhetha uhlobo olulungile ukuze ugweme izindleko ezingadingekile.

Amaphuzu abalulekile: Ukuthengisa kubandakanya ukukhushulwa kanye nezinqola ezilahliwe; insiza ihlanganisa ukuthengwa kwangemuva kokuthenga kanye nenkokhelo ephindaphindayo; ukufakazela ubuqiniso okwe-OTP nokuvikeleka; isevisi iqalwa ngumsebenzisi futhi, ngokohlelo olumenyezelwe yi-Meta, iba mahhala ngosuku olubonisiwe.

Ezinye izinkundla zinikeza a umshini wokubala wesikweletu noma amanani okulinganisa izindleko ngezwe nangesigaba; isebenzisele ukubikezela ukutshalwa kwezimali komkhankaso futhi ubeke imigomo yokuguqulwa engokoqobo.

Amanani ngendawo: yini okufanele uyicabangele

Amanani ayahluka ngemakethe nangemali. Amazwe anjenge-US, UK, neSingapore avame ukuba nayo amanani ahlukene, kuyilapho amanye amaqembu esifunda (iNtshonalanga Yurophu yonke, i-APAC yonke, i-LATAM, i-Middle East, i-Afrika, noma i-Central kanye ne-Eastern Europe) elandela amathebula athile.

Kwamanye amazwe bayafaka izicelo izimali zokuqinisekisa zamazwe ngamazwe kusukela ngo-2025 (isb. i-Egypt, i-Malaysia, i-Nigeria, i-Pakistan, i-Saudi Arabia, i-South Africa noma i-UAE) ukuze wenze imilayezo yokuqinisekisa iqhudelane kakhulu.

Abahlinzeki (BSP) nezivivinyo zamahhala: Twilio, MessageBird nokuningi

Uma ungafuni ukuphatha konke ukusetshenziswa, cabanga nge-BSP. I-Twilio, isibonelo, inikeza ikhredithi yokuhlola kanye nendawo ye-sandbox yokuthumela nokwamukela imilayezo ngaphambi kokukhiqiza.

I-Twilio Quick Start Guide: 1) Dala i-akhawunti yakho futhi uqinisekise imininingwane yakho; 2) Finyelela ku-sandbox ye-WhatsApp bese uthumela ikhodi yenyunyana kusuka kumakhalekhukhwini wakho; 3) hlola izifanekiso ezigunyazwe ngaphambilini; 4) phendula kusuka ku-WhatsApp ukuze uvule iwindi lamahora angama-24; 5) bhalisa umthumeli webhizinisi lakho ku-Meta; 6) linda ukugunyazwa; 7) hlanganisa i-API kuhlelo lwakho lokusebenza nayo umhlahlandlela we ukuqala okusheshayo.

I-MessageBird futhi inendawo yokuhlola engenziwa isebenze kuphaneli yayo: uxhuma idivayisi yakho nge-QR noma ikhodi yokufaka, ukhethe isifanekiso (ukusekelwa, ukuqinisekiswa, isaziso), ukuhlola okuguquguqukayo ngokwezifiso futhi ugcine ingxoxo yabantu ababili phakathi newindi lamahora angu-24.

Abanye abahlinzeki abafana ne-Vonage noma i-Zoko banikela ngezinhlelo ezingabizi ezingeni lokungena. Kuzo zonke izimo, hlola ukuthi zifaka phakathi ukwesekwa izinkinobho zokusebenzisana, amamethrikhi nezifanekiso zezilimi eziningi.

Izinsizakalo zokuqalisa: ukusuka kumasu kuye ekwenzeni ngcono okuqhubekayo

Indlela ebanzi ngokuvamile ihlanganisa ukuhlaziywa kwezidingo, incazelo yenhloso, uhlelo lokuthunyelwa, Ukuhlanganiswa kwe-CRM kanye namanye amathuluzi, idizayini yokugeleza okuzenzakalelayo, ukuqeqeshwa kweqembu nokusekelwa.

Amamodeli esevisi ajwayelekile: uhlu lwamasistimu namadokhumenti, ukugeleza kwemephu, ukuchazwa kabusha kwezinqubo nezindima, ukukhethwa kwamalayisensi (isb. ama-suites afana ZohoOne), ukucushwa kwe Izinhlelo zokusebenza, ukuqaliswa ngokusekelwa kanye nohlelo lokuthuthukisa oluqhubekayo.

Uma isisindo soshintsho siphezulu ebhizinisini lakho, ukuba nozakwethu okunikezayo ukwesekwa kwezobuchwepheshe okusheshayo kanye nokuxhumana nabalingani abasemthethweni be-WhatsApp kusheshisa ukutholwa futhi kugwema ukungqubuzana.