- I-Meta ihlela ukwethula izikhangiso ku-Threads kusukela ngoJanuwari 2025.
- Izikhangiso zizophuma kancane kancane, ekuqaleni ngenani elincane lokukhangisa.
- Inkundla yezokuxhumana njengamanje inabasebenzisi abasebenzayo abayizigidi ezingama-275.
- Ithimba le- Instagram ihola umzamo wokwenza imali we-Threads.
Imicu, inkundla ye-Meta's microblogging, isizothatha isinyathelo esikhulu kumodeli yayo yebhizinisi. Ekuqaleni kuka-2025, izoqala bonisa izikhangiso kubasebenzisi bakho, okuphawula ukuqala kokwenza imali kwenkundla yezokuxhumana ekhule kakhulu kusukela yethulwa.
Inkundla yezokuxhumana, eyethulwe ngoJulayi 2023, isisebenze isikhathi esingaphezu konyaka ngaphandle kokukhangisa. Nokho, Bekuvele kulindelekile ukuthi i-Threads izogcina ihlanganisa izikhangiso maduze noma kamuva, futhi kubonakala sengathi idethi yokugcina kuzoba nguJanuwari 2025. Lolu shintsho luqinisekiswe imithombo esondelene ne-Meta futhi lwabikwa abezindaba abahlukahlukene njengeThe Information.
Ukukhula komsebenzisi okubonakalayo
Imicu iyaqhubeka nokuthola ukuduma ngenani elisheshayo. Ekupheleni kuka-Okthoba 2024, inkundla isivele inakho Abasebenzisi abayizigidi ezingama-275 abasebenzayo nyangazonke. Ngaphezu kwalokho, ngokusho kolwazi olunikezwe uSusan Li, isikhulu esiphezulu sezezimali se-Meta, isicelo siyaqhubeka nokubhalisa abasebenzisi abasha abangaphezu kwesigidi nsuku zonke, okubonisa ukuthi ipulatifomu isekude nokufinyelela ophahleni lwayo.
Ngenani elikhula njalo labasebenzisi, I-Meta ibheka izindlela ezintsha zokwenza imali ngengosi yezokuxhumana ukuze ube nenzuzo esikhathini eside. Kodwa-ke, njengoba bekulindelekile kusukela ekuqaleni, ukuqaliswa kwezikhangiso kuzoba inqubo ehamba kancane ezoqala ngenani elincane lokukhangisa ezinyangeni zokuqala zika-2025.
Phakathi nesimemezelo sakhe, uMark Zuckerberg uthe indlela yakhe yayiyiyo beka phambili ukudala umuzwa omuhle womsebenzisi ngaphambi kokwethula imodeli yokwenza imali. U-Adam Mosseri, inhloko ye-Instagram, naye wayeke waphakamisa ukuthi inqobo nje uma ukukhula kwe-Threads kusathandeka, kwakungenakugwemeka ukuthi izikhangiso zizovela maduze noma kamuva.
Ithimba eliphethe lolu shintsho oluya ekukhangiseni lizofana neliphethe ukukhangisa ku-Instagram, inkundla ebonakale iphumelela kakhulu ekwenzeni imali nasekunikeleni. amafomethi okukhangisa ashintshile kulwazi lomsebenzisi.
Izikhangiso zizosetshenziswa kanjani?
Ukusatshalaliswa kwezikhangiso kuzokwenziwa ngendlela ehlukile. Ezinyangeni zokuqala zika-2025, inombolo encane kuphela yabakhangisi Uzokwazi ukufinyelela ekhonweni lokukhangisa ku-Threads. Ayikho imininingwane eqondile mayelana namafomethi ezikhangiso eqinisekisiwe, kodwa i-Meta kungenzeka ilandele isu elifanayo kulokho eyisebenzise ngempumelelo ku-Instagram, yethula ukukhangisa kokuphakelayo kwabasebenzisi futhi mhlawumbe nasezigabeni zezindaba noma zemiyalezo.
Okhulumela iMeta uveze ukuthi, nakuba izimemezelo zizofika maduze, okubalulekile kuhlala kuhlinzeka ngevelu kubasebenzisi ngaphambi kokuba inethiwekhi yokuxhumana nabantu ibe umshayeli omkhulu wemali engenayo. Ngokufanayo, i-Meta iyaqhubeka nokusebenza ekuthuthukiseni izici ezibalulekile zenkundla, njenge-algorithm yesincomo sokuqukethwe, esithole ukugxekwa kusukela kwethulwa uhlelo lokusebenza.
Nakuba i-Threads ibone ukwanda okuphawulekayo kubasebenzisi abasha futhi yaphinde yathola abaningi ababelahle inkundla ngemva kokwethulwa kwayo, abanye ochwepheshe basikisela ukuthi inselele yangempela ye-Meta kuzoba ukugcina nokugcina abasebenzisi uma iqala ukwethula izikhangiso.
Imiluko ngeke ihluke emthethweni wokuthi amanethiwekhi omphakathi kufanele enze imali, futhi kubonakala sengathi i-Meta ikhethe i-2025 njengosuku olubalulekile lokuguqula isiteji sibe umkhiqizo onenzuzo. Inkampani iyaqhubeka nokugcizelela ekukhiqizeni inani labasebenzisi, futhi ukwethulwa kwezikhangiso okwamanje kuzoba yindlela yokwenza lokho ngaphandle kokufaka engozini ngokweqile ulwazi lomsebenzisi.
Ngesiqalo esithembisayo nethimba elinolwazi, ikusasa le-Threads libonakala lisendleleni eya ekwenzeni imali ngempumelelo, inqobo nje uma izikhangiso zingathinti kabi ulwazi lomsebenzisi.
Ngingu-Alberto Navarro futhi nginentshisekelo ngayo yonke into ehlobene nobuchwepheshe, kusukela kumagajethi aphambili kuye kumasofthiwe nemidlalo yevidiyo yazo zonke izinhlobo. Intshisekelo yami kudijithali yaqala ngemidlalo yevidiyo futhi yaqhubeka emhlabeni wokumaketha kwedijithali. Bengilokhu ngibhala ngezwe ledijithali ezinkundleni ezahlukene kusukela ngo-2019, ngabelana ngezindaba zakamuva kulo mkhakha. Ngiphinde ngizame ukubhala ngendlela yokuqala ukuze uhlale unolwazi lwakamuva ngesikhathi usajatshuliswa.
Ngafunda iSociology enyuvesi futhi ngaqhubeka nokuqeda izifundo zami ngeziqu ze-master in Digital Marketing. Ngakho-ke uma unemibuzo, ngizokwabelana nawe ngakho konke ulwazi lwami emhlabeni wokumaketha kwedijithali, ubuchwepheshe kanye nemidlalo yevidiyo.