Abagqugquzeli bayenza kanjani imali?

Izinkundla zokuxhumana ziguqule abantu abanethonya baba osaziwayo. Akujwayelekile ukubona abantu abanethonya ku-Instagram benabalandeli abangamakhulu ezinkulungwane—noma abangaphezu kwesigidi. Laba bantu abanethonya bayenza kanjani imali ngabalandeli babo abaningi?

Ungaqinisekisa kanjani ukuthi ulandela abagqugquzeli bokuziphatha hhayi nje labo abafuna ukwenza imali? Sizokhuluma ngokuthi abathonya banjani, benzani nokuthi ungabathola kanjani. Okokuqala sizobona ukuthi i-influencer yenzani.

Kusho ukuthini ukuba umgqugquzeli?

Umgqugquzeli, njengoba kuchazwa ngokuvamile, umuntu othonya izinqumo zokuthenga zabanye. Abathonya abantu abanabalandeli abaningi ezinkundleni zokuxhumana futhi benza imali ngokukhangisa ngemikhiqizo ngezixhumanisi ezihambisanayo noma okuthunyelwe okuxhasiwe.

Eminyakeni eyi-10 edlule, ukuba ngumuntu onethonya kuye kwaba umsebenzi odumile kakhulu ngenxa yezinkundla zokuxhumana ezifana ne-Instagram, i-TikTok , ne-YouTube. Abantu abaningi abanethonya bangathola imali engaphezu komsebenzi ojwayelekile we-9 kuya ku-5.

Kungenzeka yini ukwenza imali eningi njengomgqugquzeli?

Imali engenayo yokuba ngumgqugquzeli iza ngayo yonke imo nosayizi. Umuntu osanda kuqala angathola u-$100. Abathonya abanabalandeli abakhulu bangazuza izigidi.

Idatha kaVox ikhombisa ukuthi umuntu onethonya elincane ngumuntu onabalandeli abaphakathi kuka-10.000 no-50.000. Ungathola imali ephakathi kuka-$40.000 no-$100.000 ngonyaka.

Ngokuphambene, abagqugquzeli abanezigidi zabalandeli bangathola izinkulungwane ezimbalwa zamadola ngokuthunyelwe ngakunye. Abagqugquzeli abanethonya elikhulu bangathola izigidi noma amakhulu ezinkulungwane zamaRandi unyaka ngamunye.

Ngokwesibonelo, cabanga ngoKylie Jenner, odumile ngokuhola u-$1 million ngeposi . Uma bekwenza kahle, akuvamile ukuthi abantu abanethonya bathole izibalo eziyisithupha noma ngaphezulu.

Izindlela Eziphezulu Eziyi-9 Zokwenza Imali Yabathonya

Abagqugquzeli bangayenza kanjani imali? Ungakwenza ngezindlela eziningi. Abagqugquzeli bangakhetha ukusakazwa okubenza bazizwe bengcono kakhulu futhi badale izindlela eziningi zemali engenayo.

Bonke abagqugquzeli bangenza imali ku-inthanethi, noma ngabe bangochwepheshe bobuhle nezinethezeka noma ama-minimalist.

Nazi izindlela eziyisishiyagalolunye abagqugquzeli abangenza ngazo imali.

Enye yezindlela ezinhle kakhulu zokuthi abagqugquzeli benze imali ngokuqukethwe okuxhasiwe. Okuthunyelwe okuxhasiwe kulapho inkampani ikhokha khona umgqugquzeli ukuthi afake umkhiqizo noma isevisi yabo emakhasini wenkundla yezokuxhumana womgqugquzeli.

Umkhiqizo ungabiwa endabeni yakho ye-Instagram noma kokuthunyelwe, kuvidiyo yakho ye-TikTok noma ye-YouTube, kokuthunyelwe kwakho kwe-Facebook , kubhulogi yakho, noma kunoma yikuphi ukuhlanganiswa kwakho. Lapho umuntu elandela abantu abaningi, kulapho engathola khona imali eningi ngokuthunyelwe ngakunye okuxhasiwe.

2. Amanxusa omkhiqizo

Abagqugquzeli bangenza imali futhi ngokuba amanxusa emikhiqizo. Lokhu kuncike ebudlelwaneni bakho nemikhiqizo. Okuthunyelwe okuxhasiwe kufana nokuba inxusa lomkhiqizo, kodwa kunomehluko othile.

Nakuba ukuthunyelwa okuxhasiwe kungaba okokukhangisa ngokwemvelo, amanxusa omkhiqizo ahlala njalo. Umgqugquzeli angasayina inkontileka yenxusa nohlobo lwezinyanga eziyisi-6 noma eziyi-12.

Omunye umehluko ukuthi uma i-influencer iyinxusa lomkhiqizo, akagcini nje ukwabelana ngolwazi mayelana nomkhiqizo eziteshini zabo zezokuxhumana. Futhi zivame ukuvela eziteshini zenkundla yezokuxhumana noma kuwebhusayithi yomkhiqizo njengemodeli noma umkhulumeli womkhiqizo.

3. I-Affiliate marketing ingenye indlela ethandwayo yabathonya ukwenza imali.

I-Affiliate marketing isho ukwabelana ngesixhumanisi somkhiqizo ngabathonya. Uma umlandeli ethenga into ngaleso sixhumanisi, uthola ingxenye yokuthengiswayo. Ukumaketha okusebenzisanayo kuyindlela edumile yokuthi abagqugquzeli benze imali.

Isibonelo, umgqugquzeli wemfashini kungenzeka abelane ngezixhumanisi zezingubo abazigqokayo kokuthunyelwe kwabo kwansuku zonke kwezokuxhumana. Bangakwazi-ke ukudayisa imikhiqizo kubalandeli babo, benze indlela engenayo eqhubekayo.

Ikhomishini esebenzisana nayo ingaba ngaphansi njenge-1%, kuye ngokuthi yini oyithengisayo. Kodwa-ke, amakhomishini asebenzisana nawo angaba phezulu kakhulu kubathonya abahlonishwa kakhulu futhi abanabathengi abaningi.

4. Khangisa kumawebhusayithi

Sekuyiminyaka, bekujwayelekile ukuthi ama-blogger abe nokukhangisa kumawebhusayithi abo ukwenza imali ngethrafikhi yabo. Iyiphi indlela engcono kakhulu yokuthi abagqugquzeli benze imali ngokukhangisa?

Ama-Blogger angenza imali kuye ngohlobo lokukhangisa abalusebenzisayo. Ibha eseceleni noma ukukhangisa kokuqukethwe kuyindlela enhle yama-blogger athola ithrafikhi eningi.

5. Imikhiqizo yedijithali nezifundo zikagesi

Abathonya baya ngokuya bengena kwezemfundo futhi bathengise imikhiqizo yedijithali efundisa abanye ngesihloko. Le mikhiqizo ingenza abagqugquzeli imali. Isibonelo, i-blogger yezokuvakasha ingakha isifundo esiphelele ukuze ifunde indlela yokuhamba ngesabelomali.

Isibonelo salokhu umuntu onethonya kwezemfashini ongakha i-eBook yokuthi ungakha kanjani ikhabethe le-capsule. Abanye abantu benza lokhu — ukuthengisa izifundo eziku-inthanethi kungenza izinkulungwane zamaRandi ngenyanga!

6. Iminikelo, amathiphu nokubhaliselwe

Amathiphu neminikelo kungenye indlela yokuthi abagqugquzeli benze imali. Abaningi abanethonya banamakhasi lapho abalandeli babo benganikela kuwo. Amanye amawebhusayithi aphinde anikeze ithuba lokuthi abalandeli bathenge ikhofi.

Ukunikeza ithiphu kungenziwa nangamasayithi afana nePatreon . Lolu uhlobo lohlelo lobulungu lapho abantu bangabhalisa futhi bakhokhe imali yomuntu onethonya njalo ngenyanga. Abanye abantu abanethonya bangase babe nokuqukethwe okutholakala kuphela kwababhalisile bePatreon.

7. Ukuthengiswa kwezingubo

Sekuya ngokuya kuvama ukuthi abagqugquzeli bemfashini benze imali ngokudayisa izingubo abazithulile. Lokhu kungenxa yokuthi bangabelana ngokubukeka okuningi nabalandeli babo futhi bavame ukuchitha okuningi ezimpahleni kunalokho abakudingayo.

Abantu abaningi bathengisa izinto zabo ezisetshenzisiwe ekhasini le-Instagram noma kusayithi elihlukile njenge -Poshmark . Lena indlela enhle kakhulu yokwandisa imali yakho uma ufuna ukuba ngumhleli wemfashini!

8. Imicimbi Ebukhoma: Ukuthengisa

Abagqugquzeli nabo benza imali ngemicimbi ebukhoma. Isibonelo, i-blogger yezokuvakasha ehlela iholide labalandeli bakhe abambalwa kuphela.

Ngakolunye uhlangothi, umgqugquzeli wemfashini angenza imali ngokubamba ukuthengiswa kwezingubo ezibukhoma, lapho abalandeli bengathenga khona izingubo ezisetshenzisiwe abazifakile eziteshini zabo zezokuxhumana.

9. Imigqa yomkhiqizo ethile edalelwe abagqugquzeli abafuna ukwenza imali

Enye indlela abantu abanethonya abathola ngayo imali ukudala imigqa yemikhiqizo. Abantu abanethonya bangadala imigqa yemikhiqizo kusukela ekuqaleni. UDanielle Bernstein, i-blogger yemfashini evela ku- You Were Wearing This, uguqule ibhulogi yakhe yaba uphawu lwemfashini.

Abathonya bangaphinde basebenzisane nezinye izinkampani ukuze banikeze izimonyo nemigqa yezingubo.

Ungaqiniseka kanjani ukuthi ulandela abagqugquzeli bokuziphatha

Amathonya abe umsebenzi odume kakhulu phakathi neminyaka edlule. Lokhu ngokwengxenye kungenxa yokuthi kunenzuzo enkulu.

Abanye abagqugquzeli bangase baqhube amabhizinisi abo ngendlela engafanele. Nazi ezinye izindlela zokwenza isiqiniseko sokuthi ulandela abagqugquzeli bokuziphatha.

Ingabe umgqugquzeli uyadalula ukuthi bakhokhelwe ngokuthunyelwe noma ukuthi bathole into njengesipho?

Kubaluleke kakhulu ukuthi umgqugquzeli adalule lapho ekhokhelwe ukuphromotha umkhiqizo. Okufanayo kuya ezintweni ezinikezwa ngokushintshanisa umkhiqizo ku-inthanethi.

Eqinisweni, ukudalulwa okufanele akuyona nje inkinga yokuziphatha kwabantu abanethonya; i -Federal Trade Commission (FTC) idinga abantu abanethonya ukuthi badalule ubudlelwano babo bezezimali nemikhiqizo . Akunandaba ukuthi uthumela imali noma imikhiqizo yamahhala.

Uma abagqugquzeli ulandela imininingwane yomkhiqizo ezinkundleni zabo zokuxhumana, qiniseka ukuthi badalula noma yibuphi ubudlelwano. Ngokusho kwe-FTC, ukudalulwa okungacacile okufana nokuthi #sp, #collab, noma #ambassador akwanele. Ukudalulwa kufanele kubonise ngokucacile ukuthi okuthunyelwe kuxhasiwe, kukhokhiwe, noma ngenye indlela.

Ingabe umgqugquzeli uzimisele ukwabelana ngemikhiqizo yangempela?

Enye indlela yokuqinisekisa ukuthi ulandela abagqugquzeli bezimiso zokuziphatha ukuqinisekisa ukuthi bakhuthaza imikhiqizo abayisebenzisayo ngempela. Yiqiniso, awukwazi ngokuqinisekile ukuthi yimiphi imikhiqizo umuntu ayisebenzisayo nsuku zonke uma ungayazi empilweni yangempela. Kunezindlela ezimbalwa zokunquma ukuthi isincomo siyiqiniso yini.

Isibonelo, uma umgqugquzeli encoma ngokungaguquki i-shampoo efanayo, kungenzeka ukuthi bayisebenzise futhi basekele umkhiqizo. Kodwa uma kubonakala sengathi bakhangisa ishampu ehlukile njalo ngemva kwamasonto amabili, lokho kuwuphawu lokuthi bamane bakhangisa noma iyiphi inkampani ezimisele ukubakhokhela.

Ingabe umgqugquzeli uthembekile ngalokho abangakuthandi ngemikhiqizo?

Awukho umkhiqizo noma inkampani ephelele. Futhi uma umsebenzi womuntu kuwukusiza abalandeli bakhe ukuba benze izinqumo zokuthenga, kufanele babelane ngokuhle nokubi kwemikhiqizo abayisebenzisayo.

Uyabacela abagqugquzeli bakho ukuthi babelane ngobuhle nobubi bomkhiqizo? Ingabe bayabonisa ukuthi kukhona abangakuthandi ngomkhiqizo? Uma bengalokothi babelane ngezinto abangazithandi, kuzobe sekuqala ukubonakala sengathi izincomo zabo azizona ezangempela ngempela.

Ingabe bazimisele ukwabelana ngemikhiqizo nezithameli noma uhlobo lwabo?

Kuyafaneleka futhi ukunaka ukuthi ingabe umgqugquzeli uphromotha imikhiqizo elingana ngempela nebhrendi yakho noma izethameli. Lokhu akusho ukuthi abagqugquzeli abakwazi ukukhuthaza noma yini ngaphandle kwetimu yabo evamile. Abaningi abanethonya babelana ngemikhiqizo abayisebenzisayo ekuphileni kwabo kwansuku zonke.

Kwesinye isikhathi bangaphromotha umkhiqizo ngoba bayakhokhelwa ukwenza kanjalo, noma ngabe ubalulekile kubabukeli babo. Isibonelo, umgqugquzeli owabelana ngamathiphu ebhajethi nanempilo eyongayo, kodwa ashicilele okuthunyelwe okuxhasiwe komkhiqizo ongeke uthengwe yizithameli zabo.

Esinye isibonelo umgqugquzeli owabelana ngokuthunyelwe okuxhasiwe mayelana nemikhiqizo yokudla okungenamsoco futhi akhulume ngokudla okuhlanzekile. Abathonya baziwa ngokwabelana ngemikhiqizo yabo, kodwa qiniseka ukuthi bayahambisana nomkhiqizo wakho. Ungase uthande ukucabangela ukungabalandeli.

Ingabe akhuthaza amabhizinisi anesimilo?

Hlola izinkampani ezikhuthaza abagqugquzeli ukuze ubone ukuthi ziyahambisana yini namagugu akho. Wonke umuntu unokubaluleka kwakhe kanye nezindinganiso zakhe. Okuthile okubalulekile kuwe kungase kungabi kubalulekile komunye umuntu, futhi ngokuphambene nalokho.

Kodwa uma umgqugquzeli abelana njalo ngolwazi mayelana nezinkampani ezaziwayo ukuthi zinezinkinga zokuziphatha, kufanelekile ukucabanga kabusha ngokulandela lowo muntu. Uma baziwa ngokusizakala ngamakhasimende abo noma ukuphatha kabi abasebenzi babo, kuwuphawu lokuthi abawazisi umbono wakho. Kufanele uthole umuntu olazisa ibhizinisi lakho.

Kungenzeka ukwenza imali eningi njengomgqugquzeli!

Abagqugquzeli bayenza kanjani imali? Ungabona ukuthi bakhiqiza imifudlana eminingana yemali engenayo. Imisebenzi ye-Influencer iye yanda kakhulu eminyakeni yamuva, futhi kulula ukubona ukuthi kungani.

Ngamasu afana nokumaketha okusebenzisanayo nokuthunyelwe okuxhasiwe, abagqugquzeli bangathola okuningi emizamweni yabo.

Ucabanga ukuqala ibhizinisi eliseceleni ukuze ube ngumuntu onethonya? Thola ukuthi ungakwenza kanjani. Qala ibhizinisi lakho ngesifundo sethu samahhala. I-Clever Girl Finance nayo iyinsiza enhle kakhulu. I-Instagram , i-Facebook. Hlola i -YouTube elandelayo. Thola ugqozi kanye neseluleko sezezimali esingcono kakhulu ukukusiza ufinyelele imigomo yakho yezezimali.