- I-RPM ilinganisa imali engenayo yangempela ekhiqizwe ngokubuka noma imibono eyinkulungwane, okuyisilinganiso esiqondile sokuhlola inzuzo ephelele.
- Inani le-RPM lincike ngqo ku-CPC ye-niche kanye ne-CTR yezikhangiso, kuyahlukahluka kuye ngezwe lezithameli kanye nesihloko.
- Ukuze kwandiswe imali engenayo, kubalulekile ukuthuthukisa ukugcinwa kwezilaleli, ukukhetha izindawo ezinenzuzo, nokuhlukanisa imithombo yokwenza imali.
Uma udala okuqukethwe, kungaba okwewebhusayithi noma i-YouTube, kungenzeka ukuthi uke wahlangana negama elithi RPM futhi wazibuza ukuthi lisho ukuthini ngempela, futhi okubaluleke kakhulu, ukuthi ungalikhulisa kanjani lelo nani. Akuyona nje enye inombolo kudeshibhodi yakho; kuyisilinganiso sangempela senzuzo yakho , ekutshela ukuthi wenza malini ngokubukwa noma imibono eyinkulungwane ngayinye.
Ukuqonda lesi silinganiso kubalulekile ukuze uyeke ukuqagela bese uqala ukwenza izinqumo ezisekelwe kudatha. Ukuba nezigidi zokubukwa akwanele uma i-RPM iphansi kakhulu; icebo liwukwenza ngcono inani lezilaleli zakho kanye nohlobo lwezikhangiso ozihehayo ukuze umzamo wakho uguqulelwe emalini engenayo esimeme nekhulayo.
Ukuhlukanisa umqondo we-RPM: Kuyini futhi kusebenza kanjani?
I-RPM, noma i-Revenue Per Mille , ihumusha ngokoqobo njengenzuzo ngemibono eyinkulungwane. Empeleni, iyinkomba yokusebenza ebalulekile (i-KPI) esitshela ukuthi sithola malini kuyo yonke imibono yezikhangiso eyi-1.000 noma ukubukwa kwekhasi, kuye ngesilinganiso esisisebenzisayo. Ngokungafani nezinye izindlela zokulinganisa, i-RPM iwusizo kakhulu ekuqhathaniseni ukuthi yimaphi amafomethi ezikhangiso asebenza kahle kakhulu kuwebhusayithi yethu noma ukuthi isiteshi sethu se-YouTube senza kanjani imali ngemibono yaso.
Ukuze uyibale ngesandla, ifomula ilula: hlukanisa imali engenayo ngenani lemibono bese uphinda umphumela ngo-1.000. Lesi sibalo sibalulekile uma unquma ukuthengisa indawo yokukhangisa ngqo kumabhrendi, njengoba sisebenza njengesisekelo sokubeka intengo efanele nencintisanayo.
Umdanso phakathi kwe-CPC ne-CTR
Nakuba ifomula ibonakala ilula, i-RPM yokugcina inqunywa yizici ezimbili ezibalulekile ezisebenza njengenjini kanye nokusheshisa imali engenayo yakho. Okokuqala, kukhona i-CPC (Izindleko Ngokuchofoza Ngakunye) , okuncike kakhulu embonini yokuqukethwe kwakho kanye nezwe lapho izithameli zakho zihlala khona. Akufani nokukhuluma ngezezimali njengokukhuluma ngama-meme; abakhangisi bakhokha kakhulu ukuheha umuntu onesifiso sokutshala imali kunomuntu ofuna ukuzijabulisa okusheshayo.
Ngakolunye uhlangothi, sine- CTR (Izinga Lokuchofoza) , okuyiphesenti labantu abachofoza ngempela esikhangisweni. Yilapho ikhono lakho lokukhetha indawo, ifomethi, kanye nenani lezikhangiso liqala khona ukusebenza. Uma isikhangiso singabekwanga kahle noma singangeni kahle, i-CTR izokwehla, ngakho-ke, ne-RPM yakho izokwehla. Ukuze sikuqonde kangcono: I-RPM ifana nesivinini semoto; izokhula uma usheshisa (i-CPC ephezulu) futhi uma wehla (i-CTR ephezulu).
Umehluko oyinhloko: Ikhasi le-RPM vs. I-RPM Yokuphrinta
Ezweni le-AdSense, kuvamile ukudida le mibono emibili, kodwa inezici ezibalulekile. I-Page RPM ibala imali engenayo ngokubukwa kwenkulungwane kokuqukethwe, okulungele ukulinganisa inzuzo iyonke yesihloko noma ingxenye yewebhusayithi. Ngokuphambene nalokho, i-Impression RPM ilinganisa imali engenayo ngezikhathi eziyinkulungwane isikhangiso esiboniswayo, kungakhathaliseki ukuthi zingaki izikhangiso ekhasini ngalinye.
Ngokombono wokuhlaziya, izilinganiso zombono zivame ukuba ngokoqobo futhi zizinzile , njengoba ivolumu yedatha inkulu kakhulu futhi ayiguquguquki kakhulu uma ushicilela okuqukethwe okusha. I-Page RPM, ngakolunye uhlangothi, iwusizo kakhulu ekuqhathaniseni amaphrojekthi asunguliwe nokunquma ukuthi uzotshala kuphi isikhathi esiningi kanye nezinsizakusebenza.
I-RPM ethile ohlelweni lwe-YouTube
Uma sithuthela ku-YouTube, lo mqondo uyafana kodwa uhlanganisa nezinye izinto eziguquguqukayo. I-RPM lapha ihlukanisa imali engenayo iyonke (ngemva kokuba i-YouTube ithathe umkhawulo wayo) ngokubukwa okuphelele, okuhlanganisa ukubukwa okungenziwanga imali kanye nokusakaza imali eyengeziwe njenge-Super Chat noma ubulungu. Kuyisilinganiso esithembekile kakhulu kubadali ngoba sibonisa inzuzo eningi.
Kubalulekile ukungadidanisi i-RPM ne -CPM (Izindleko Nge-Mille) . I-CPM yilokho umkhangisi akukhokhayo epulatifomu, kuyilapho i-RPM yilokho okutholayo. Ngaphezu kwalokho, kunomehluko omkhulu kuye ngefomethi: Ama-YouTube Shorts ngokuvamile ane-RPM ephansi kakhulu (phakathi kuka-$0.01 no-$0.10) ngenxa yemvelo yawo esheshayo, kuyilapho amavidiyo amade angasukela ku-$0.30 kuya ku-$10, okuvumela izikhangiso eziphakathi nendawo uma zinde kunemizuzu engu-8.
Amasu ahlakaniphile okukhulisa imali yakho engenayo
Uma ufuna ukuyeka ukuthola amasenti bese uqala ukukala, udinga ukuhlasela izinhlangothi eziningana. Okokuqala, kufanele ugxile ezintweni ezisezingeni eliphezulu ze-CPM . Izihloko ezifana nezezimali, ukumaketha kwedijithali, ama-cryptocurrencies, ubuchwepheshe, noma ukunakekelwa kwempilo ziheha abakhangisi abanezabelomali ezinkulu kakhulu.
Ukuze wenze imali ibe ngcono, cabangela lawa maqhinga:
- Thuthukisa ukugcinwaUma abantu bebuka ividiyo yakho isikhathi eside, kulapho izikhangiso eziningi zingavela khona futhi i-algorithm izokubeka ezingeni elihle.
- Lungiselela i-CTRDala izithonjana ezenza abantu bafune ukuchofoza kanye nezihloko zamasu ezivusa ilukuluku ngaphandle kokusebenzisa i-clickbait eshibhile.
- Amagama angukhiye anenzuzo aqondisiweFuna amagama angukhiye ane-CPC ephezulu ukuze uhehe izikhangiso ezikhokha kangcono.
- Sula isitokwe: Isusa izikhangiso ezingadingekile ezonakalisa ulwazi lomsebenzisi futhi ivimbele izigaba zabakhangisi ezingasebenzi kahle.
- Hlukanisa imithomboUngafaki wonke amaqanda akho kubhasikidi we-AdSense. Sebenzisa ukumaketha okuhlobene, thengisa imikhiqizo yakho yolwazi, noma ukhuthaze ubulungu besiteshi.
Ukubaluleka komongo kanye nezilaleli
Kumelwe sikhumbule ukuthi i-RPM ihlukile kuphrojekthi ngayinye. Ayikho i-RPM "ejwayelekile", kodwa njengesiqondiso esijwayelekile, kumawebhusayithi, ngaphansi kwe-€1 kubhekwa njengokuphansi, phakathi kwe-€3 ne-€5 kuyamukeleka, kanti i-€6 noma ngaphezulu kuhle kakhulu . Okuningi kwalokhu kuncike endaweni; ithrafikhi evela e-US, eCanada, noma eYurophu ikhokha kakhulu kunethrafikhi evela kwezinye izifunda ngenxa yamandla amakhulu okuthenga alabo basebenzisi.
Ngaphezu kwalokho, ukuhambisana nesizini kudlala indima ebalulekile. Ngezikhathi ezifana neBlack Friday noma uKhisimusi, imikhiqizo itshala imali eningi ekukhangiseni, okubangela ukuthi i-CPM kanye ne-RPM zikhuphuke ngendlela yemvelo ngaphandle kokuthi ushintshe noma yini kokuqukethwe kwakho.
Ukukhulisa inzuzo kudinga ibhalansi phakathi kwekhwalithi yokuqukethwe, ukulungiswa kobuchwepheshe kwezikhangiso, kanye nokukhetha izihloko ezihlakaniphile. Ngokugxila ekuthuthukiseni izinga lokuchofoza (i-CTR) kanye nokuheha izithameli ezinenani eliphezulu, kungenzeka ukuzinzisa imali engenayo nokukhulisa ibhizinisi lakho ledijithali, usebenzisa amathuluzi e-AdSense kanye nezindlela ezahlukahlukene zokwenza imali ezinikezwa yi-YouTube, njalo uhlonipha izinqubomgomo zepulatifomu zokugwema izinhlawulo.
Umbhali oshisekayo ngomhlaba wamabhayithi nobuchwepheshe ngokujwayelekile. Ngiyathanda ukwabelana ngolwazi lwami ngokubhala, futhi yilokho engizokwenza kule bhulogi, ngikubonise zonke izinto ezithakazelisayo kakhulu ngamagajethi, isofthiwe, ihadiwe, izitayela zobuchwepheshe, nokuningi. Inhloso yami ukukusiza ukuthi uzulazule emhlabeni wedijithali ngendlela elula nejabulisayo.