- I-OpenAI iqinisekisa ukuvalwa kwe-Sora, ipulatifomu yayo yevidiyo ekhiqizayo, okuhlanganisa uhlelo lokusebenza kanye ne-API
- Le nkampani ishintsha izinsiza kusukela kumavidiyo kuya kumathuluzi okukhiqiza, izinhlelo, kanye namarobhothi.
- Ukuphela kweSora kuphazamisa isivumelwano sokunikeza amalayisense nokutshalwa kwezimali esihleliwe neDisney futhi kwandisa impikiswano yamalungelo okushicilela
- Ukuvalwa kungenxa yezindleko eziphakeme, izingozi ze-deepfake, kanye nokungabaza mayelana nokusebenza kwemodeli yokusetshenziswa ngobuningi.
I-OpenAI inqume ukuvimba omunye wemisebenzi yayo ehlaba umxhwele kakhulu eminyakeni yamuva: ukuvalwa kweSora, ipulatifomu yayo yokukhiqiza amavidiyo esebenzisa i-AIKusemthethweni. Le nkampani imemezele kubasebenzisi ukuthi izoyeka kokubili uhlelo lokusebenza kanye nezinsizakalo ezihambisana nalo, isinyathelo esiqinisekisa ukuthi ividiyo ayisaseyona into eza kuqala endleleni yayo.
Lesi sinqumo siza ngemuva kwesikhathi esifushane kodwa esinzima lapho I-Sora isuke ekubeni umbukiso omkhulu we-AI ekhiqizayo esetshenziswa kuvidiyo ukuba yiphrojekthi enzima ukuyigcina, ngokungezwani ngokusetshenziswa kwezinsizakusebenza, ukungabaza kwemithetho kanye nokuhambisana okuyinkimbinkimbi ngokwengeziwe nesu lebhizinisi le-OpenAI, naseYurophu naseSpain, lapho impikiswano mayelana deepfakes futhi impahla yobuhlakani iyaphila ikakhulukazi.
Yayiyini iSora futhi kungani ukuvalwa kwayo kungokomfanekiso kangaka?
USora wazalwa njengo imodeli ekwazi ukukhiqiza iziqeshana zevidiyo ezivela ezincazelweni zombhalo kanye nokwandisa amavidiyo akhona, okukhiqiza ukulandelana okungokoqobo kakhulu. Ngokusekelwe kulesi sisekelo sobuchwepheshe, i-OpenAI yakhe uhlelo lokusebenza oluhloselwe umphakathi jikelele: indawo ene Okuphakelayo komphakathi kwesitayela se-TikTok lapho abasebenzisi bengadala, babelane, futhi bahlanganise khona amavidiyo akhiqizwe yi-AI.
Ezinsukwini ezimbalwa zokuqala ngemva kokwethulwa kwayo, Uhlelo lokusebenza lube yimpumelelo enkulu ekulandiweni.Idlule ukufakwa kwesigidi esisodwa ezinsukwini ezinhlanu kuphela futhi yafinyelela phezulu ku-App Store. USam Altman, i-CEO ye-OpenAI, wakhuthaza abantu ngokusobala ukuthi bazame leli thuluzi, ebamema ukuthi bazifake ezigcawini ezidumile ezivela emasikweni athandwayo, kusukela kuma-movie kuya emidlalweni yevidiyo.
Nokho, leso siqalo esimangalisayo, Lokhu akuzange kuhumushele ekusetshenzisweni okuqhubekayo noma imodeli yebhizinisi ecacile.Ngemva kokufika kwenani elikhulu, ukukhula kwezinto eziphilayo kwahlala phansi futhi isisekelo sabasebenzisi abasebenzayo saba sincane kakhulu ukuba sivumele ingqalasizinda ebiza kangaka, ngokusekelwe kumamodeli evidiyo asebenzisa amandla okusebenzisa ikhompyutha futhi adinga ukutshalwa kwezimali okukhulu kuhadiwe.
Ngesikhathi sokuphila kwayo okufushane kwezohwebo, iSora yaba uphawu lwesigaba sokwanda okunolaka I-OpenAI, lapho inkampani isakaze khona imikhiqizo kuzo zonke izingxenye eziningi—umbhalo, izithombe, izwi, kanye namavidiyo—manje isiqede indawo yokushintsha: inkampani ayibeki phambili izivivinyo zomphakathi kakhulu futhi igxila kakhulu ezixazululweni ngenzuzo ecacile yezomnotho.
Isimemezelo sokuvala: ukuvalelisa kuhlelo lokusebenza kanye ne-API
Lezi zindaba zenziwe zaba semthethweni ngokusebenzisa I-akhawunti kaSora ku-X (eyayikade iyi-Twitter)lapho ithimba lithumele khona umlayezo omfushane nonamandla: “Sivalelisa uhlelo lokusebenza lwe-Sora. Kuwo wonke umuntu odale nge-Sora, wabelana ngalo, futhi wakha umphakathi ozungezile: ngiyabonga. Lokho okwenzile nge-Sora kwakubalulekile, futhi siyazi ukuthi lezi zindaba ziyadumaza.”
Okwamanje, iziteshi zabezindaba ezifana I-Wall Street Journal, iBloomberg noma i-BBC Baqinisekisile ukuthi ububanzi bokuvalwa budlula isicelo sabathengi: I-OpenAI izoyeka nokunikeza onjiniyela i-Sora API futhi izosusa izici zevidiyo ezihlanganiswe ku-ChatGPT. Ngamanye amazwi, ukuncishiswa kuthinta umkhiqizo wonke, hhayi uhlelo lokusebenza lweselula kuphela.
Okwamanje, inkampani Ayizange inikeze imininingwane ngezinsuku noma izinqubo eziqondile. ukuvalwa kokugcina, yize ithembise ukumemezela izikhathi "maduze" kokubili kubasebenzisi bokugcina kanye namakhasimende ahlanganise i-API ezinsizeni zawo. Enye yezinto ezingaziwa ukuthi kuzokwenzekani kumavidiyo asevele enziwe futhi abanjwe epulatifomu, inkinga ebucayi kakhulu kubadali kanye nemikhiqizo efuna hlela futhi uguqule amavidiyo.
Nakuba ukuxhumana komphakathi kube kufushane, emilayezweni yangaphakathi eya kubasebenzi uSam Altman uchaze ukuthi Ukususwa kweSora kuyingxenye yohlelo lokwenza lula ikhathalogi yemikhiqizo futhi kukhululwe izinsiza zokubala ezizokwabelwa eminye imigqa yamasu, njengezisebenzi ezizimele kanye namarobhothi.
Izizathu zokuvalwa: izindleko, ukusetshenziswa okungajwayelekile, kanye nobunzima ekwenzeni imali
Ngemuva kwalesi sinqumo kulele inhlanganisela yezinto zobuchwepheshe, ezomnotho, kanye nedumela. Okokuqala, Ividiyo ekhiqizayo ingenye yezindawo ezibiza kakhulu ngokwezibaloUkugcina isevisi enkulu, yamahhala noma elinganiselwe yokwenza imali kuhilela izindleko eziphezulu zama-chip, izikhungo zedatha, kanye nokugcinwa kwamamodeli.
Ngaphezu kwalokhu kubiza okwengeziwe, Isidingo sangempela asizange sihambisane nenkulumo-ze yokuqalaNgemva kokuchuma kokuqala, ipulatifomu yabona ukuphola kwesithakazelo esijwayelekile. Ezinye izilinganiso zomphakathi zikhombe inani elihloniphekile lokulandwa kwanyanga zonke, kodwa akwanele kuphrojekthi yalowo sayizi, ikakhulukazi uma kuqhathaniswa nembuyiselo yezezimali i-OpenAI eyithola emikhiqizweni yebhizinisi efana ne-ChatGPT Enterprise.
Ohlangothini lwezentengiselwano, I-Sora yehlulekile ukusungula imodeli yengeniso eqinileNjengoba uhlelo lokusebenza lugxile ekusetshenzisweni okukhulu kwamavidiyo amafushane, izinketho zalo zazihlanganisa amafomethi okukhangisa, izivumelwano zamalayisense, noma izici ze-premium. Inhlanganisela yezindleko eziphakeme, isisekelo sabasebenzisi esasingakhuli njengoba bekulindelekile, kanye nesidingo sokulinganisela kanye nezilawuli ezithuthukisiwe kwenze kwaba nzima nakakhulu ukulingana.
Ekugcineni, Umongo wemithetho kanye nabezindaba waba nolaka kakhuluIkhono likaSora lokukhiqiza amavidiyo angokoqobo kakhulu abantu bangempela lidale ukwesaba kokuqoshwa okujulile, ulwazi olungamanga, kanye nokwebiwa kobunikazi, into ebucayi kakhulu eYurophu, lapho imithetho ethile ye-AI kanye nokuqukethwe okuguquliwe kuqhubeka khona.
Ama-Deepfake, ulwazi olungelona iqiniso, kanye nokwesaba ukungazi ukuthi yini yangempela
Esinye sezici eziphikisana kakhulu eziphathelene neSora kube ikhono layo lokudala izigcawu ezingokoqobo kangangokuthi kunzima ukuzihlukanisa nevidiyo yangempelaNakuba izinto eziningi ezidaliwe zaziyinganekwane ngokusobala, ezinye zilingisa izimo zansuku zonke noma zadala abantu bangempela abanezinga lemininingwane eye yathusa ochwepheshe kanye nabalawuli.
Ochwepheshe bezomthetho kanye nezifundiswa, okuhlanganisa naseSpain, baxwayise ngokuthi ingozi yokukhuthaza imikhankaso yolwazi olungesilo iqiniso kanye nezindaba ezingamanga Kuyanda ngalezi zinhlobo zamathuluzi; yingakho kuneziqondiso zokuthi thola ukuthi ividiyo yadalwa yi-AI.
I-OpenAI, ngakolunye uhlangothi, Wavuma obala ukukhathazeka kwakhe ngokusetshenziswa kabi okungase kube khona. yamavidiyo akhiqizwe nge-Sora. Le nkampani kancane kancane yethula izihlungi, izinhlelo zokuthola, kanye nemikhawulo yokusetshenziswa ukuze inciphise okuqukethwe okuthile, kodwa lokhu kwasho nokunciphisa ezinye zezici ezazikhanga kakhulu abasebenzisi.
Lokho kungezwani phakathi inkululeko yokudala kanye nokuvikeleka Lokhu ekugcineni kwaba ngenye yezinto ezibalulekile ekwehleni kwepulatifomu. Ngokuqinisa izinqubomgomo zokuvimbela ukuxhashazwa nokuvikela amalungelo abantu besithathu, ithuluzi lalahlekelwa ukukhanga kwalo okusabalele, njengoba nje lalizama ukuqinisa isikhundla salo ngokumelene nezimbangi ezisunguliwe njengeTikTok ne-Instagram.
Impahla yobuhlakani: ividiyo ye-Achilles' heel of AI
Uma ama-deepfakes ebe yinkinga ebucayi, Inkinga ye-copyright ibonakale inzima kakhulu.Kusukela ekuqaleni kwayo, iSora idale ukungezwani nezinkampani ezinkulu zokuzijabulisa nemidlalo yevidiyo, ikhathazekile ngokuthi abalingiswa bayo, imikhiqizo, kanye nezindawo zonke zadalwa kabusha ngaphandle kwemvume kumavidiyo akhiqizwe ngabasebenzisi.
Amasignesha afana I-Nintendo, i-Square Enix noma i-Bandai Namco Bebelokhu bekhuluma kakhulu ekuvikeleni impahla yabo yobuhlakani. Ukuma kwabo kusobala: abafuni noma ubani nje akwazi ukusebenzisa abalingiswa bakhe ngezinjongo zokuhweba noma ngokuqukethwe okungaba yingozi, bethembele kuthuluzi le-AI elikhiqizayo eliqeqeshwe, ngokwengxenye, ngezinto ezilalelwayo nezibonwayo okunzima ukuzihlola.
Inkinga eyisisekelo ifana kakhulu nalokho abakhiqizi bezithombe nombhalo asebevele bebhekene nakho, kodwa Umthelela obonakalayo nongokomzwelo wevidiyo uyanda kakhulu ukungqubuzana.EYurophu, lapho uhlaka lokulawula luvame ukuba luqinile futhi ukuvikelwa kwabadali kuyinkinga ebucayi, lokhu kungqubuzana kubhebhethekise impikiswano yokuthi ungalinikeza kanjani ilayisense ngokusobala idatha yokuqeqeshwa kanye nendlela yokunxephezela abanikazi bamalungelo.
I-OpenAI izame ukusabela ngokwethula izilawuli ukuze abanikazi bokuqukethwe bakwazi ukuvimba ukusetshenziswa kwezinto zabo ngaphakathi kohlelo. Kodwa-ke, ubunzima bezobuchwepheshe kanye nobomthetho balolu daba, kanye nokucindezelwa komphakathi kanye nosongo lokuqulwa kwamacala, kuye kwathinta ukusebenza kwephrojekthi.
Isivumelwano seDisney esanyamalala
Phakathi kwalezi zingxabano, esinye seziqephu ezihlaba umxhwele kakhulu endabeni kaSora kube isivumelwano esihlulekile ne-Walt Disney CompanyEkupheleni kuka-2025, kwamenyezelwa ukuthi inhlangano ingashintsha umdlalo, ephepheni: ukufinyelela kubalingiswa abangaphezu kuka-200 abavela kuma-franchise afana neMarvel, Pixar, noma i-Star Wars kanye nokutshalwa kwezimali okulinganiselwa ku-$1.000 billion, okuhlelwe ngamathuluzi axhunywe kumasheya e-OpenAI.
Isivumelwano sathembisa into engakaze ibonwe ngaphambili: uhlaka olucacile lwezomthetho lokusebenzisa abalingiswa abadumile ngaphakathi kwepulatifomu ye-AI ekhiqizayoLokhu kwavula ithuba lamavidiyo enziwe ngokwezifiso aqukethe abantu abadumile emhlabeni wonke. Ku-Disney, kwakusho ukuzama izindlela ezintsha zokuxhumana nama-franchise ayo; ku-OpenAI, kwakuyindlela yokwenza imodeli yayo ibe semthethweni embonini yezokuzijabulisa.
Kodwa-ke, iqiniso lanqoba. Njengoba ukuvalwa kukaSora sekuyinto engokoqobo, Ekugcineni iDisney yahoxa emsebenziniAbakhulumeli benkampani baqinisekisile ukuthi isivumelwano ngeke siqhubeke nokuthi bazofuna ezinye izinkundla zobuhlakani bokwenziwa abazosebenzisana nazo, ngaso sonke isikhathi ngenhloso yokusetshenziswa ngendlela efanele okungaphuli amalungelo abaculi nabadali babo.
Umphumela uphambene: Futhi i-OpenAI ayihlanganisi indlela enkulu yokwenza imali ngokusekelwe kumalayisenseFuthi i-Disney ayiphumeleli ukuxhaphaza ukuhlanganiswa kwekhathalogi yayo kwezentengiselwano ibe yi-video generator ehamba phambili. Lesi siqephu sibonisa izinga lapho ukuvalwa kwe-Sora kungesona nje ukuphela kohlelo lokusebenza, kodwa kuyisithiyo endleleni ethile yokuqonda ukuxhashazwa kwempahla yobuhlakani nge-AI.
Ukwabiwa kabusha kwezinsiza: ividiyo encane, ukukhiqiza okwengeziwe kanye namarobhothi
Nakuba ukunyamalala kukaSora kungahunyushwa njengokuhoxa, ngaphakathi kwe-OpenAI kwethulwa njengo ushintsho lwezinto eziza kuqalaNgokusho kolwazi olushicilelwe yi-Wall Street Journal kanye neBloomberg, inkampani iqondisa kabusha amandla ekhompyutha kanye nethalente ku- amathuluzi okukhiqiza, ukuhlela, kanye nezinhlelo "ze-ejenti", ekwazi ukusebenza ngokuzimela kukhompyutha yomsebenzisi.
Kule ndlela entsha, inkampani ibheja ku- "i-superapp" ehlanganisa inguqulo yedeskithophu ye-ChatGPT, ithuluzi layo lekhodi (elisekelwe ku-Codex), kanye nesiphequluliUmqondo uwukuthi abasebenzisi, kokubili abantu ngabanye kanye nezinkampani, bazoba nengxoxo, usizo ekuhleleni izinhlelo, usesho kanye nokwenza imisebenzi ngokuzenzakalela konke endaweni eyodwa, ngemodeli yebhizinisi ecacile kakhulu kuneyenethiwekhi yokuxhumana nabantu yevidiyo.
Ithimba elasebenza kuSora ngeke lihlakazwe ngokuphelele, kodwa kunalokho iqhubekela kumaphrojekthi ocwaningo lwesikhathi esideikakhulukazi emkhakheni wokulingisa umhlaba wangempela wokuqeqesha izinhlelo zamarobhothi. Umqondo uwukuthi ubuchwepheshe obufanayo obukwazi ukudala kabusha izigcawu eziyinkimbinkimbi kuvidiyo bungasetshenziswa ukufundisa amarobhothi kanye nama-ejenti angokoqobo ukuthi asebenze kanjani ezindaweni zangempela.
Esitatimendeni, i-OpenAI igcizelele ukuthi Ifuna ukugxila ezinhlelweni zokusebenza ze-AI ezisiza ekuxazululeni imisebenzi yangempela neyobuchwepheshe.ngezinga eliphansi kakhulu lokungenelela komuntu. Kuleli cebo, ividiyo ekhiqizayo njengomkhiqizo wabathengi ayibe yinto eza kuqala, kuyilapho ukuthuthukiswa kwamathuluzi kuhlobene ngqo nomsebenzi kanye nokukhiqiza kuqhubeka.
Umthelela kubasebenzisi, abadali kanye namabhizinisi eYurophu
Kubasebenzisi bansuku zonke, ikakhulukazi eYurophu naseSpain, Ukuvalwa kweSora kusho ukulahlekelwa enye yamapulatifomu evidiyo anamandla kakhulu asebenzisa i-AI. okuhloswe ekusetshenzisweni okukhulu. Abadali abaningi ababezame ifomethi—kusukela kubantu abanamandla amancane kuya kwabezindaba zedijithali—manje kuzodingeka bathuthele kwezinye izindlela—noma basebenzise amathuluzi Sika amavidiyo ngaphandle kokulahlekelwa ikhwalithi— noma unamathele kumathuluzi okukhiqiza izithombe nombhalo, agcinwa yi-OpenAI nge-ChatGPT.
Kumabhizinisi, incazelo ihlukile. Nakuba inketho ephawulekayo yemikhankaso yokumaketha yokudala iyanyamalala, I-OpenAI iqinisa ukuzibophezela kwayo emikhiqizweni ebikezelwa kalula ehambisana nezidingo zenkampani.njenge-ChatGPT Enterprise noma izixazululo zokwenza izinto ngokuzenzakalela zesikhathi esizayo. Ngokombono wokuthobela imithetho ye-EU, ushintsho lungabonakala njengomzamo wokunciphisa izingozi endaweni—leyo yevidiyo engokoqobo—engangqubuzana ngqo nemithetho yaseYurophu mayelana ne-AI kanye nolwazi olungelona iqiniso.
Ngesikhathi esifanayo, icala likaSora liyisixwayiso kubahambi bemikhumbi endaweni yaseYurophu: Akwanele ukukhazimula ngobuchwephesheIsu elicacile mayelana namalungelo, ukucaca, kanye namamodeli ebhizinisi azinzile nakho kubalulekile. Amabhizinisi amasha kanye nabathuthukisi abasebenza ngamavidiyo akhiqizayo esifundeni kuzodingeka baqaphele izinkinga eziholele ekutheni i-OpenAI ibuyele emuva.
Lesi sinyathelo siphinde sakhe kabusha indawo yokuncintisana. Njengoba i-OpenAI iphuma emakethe yamavidiyo abathengi, ezinye izinkampani zobuchwepheshe kanye nezinkundla zokuxhumana Bangazama ukugcwalisa leso sikhala ngamamodeli abo, kuyilapho umphakathi ugxila endleleni la makhono ahlanganiswa ngayo ngokuzibophezela ezinsizeni esezivele zisunguliwe.
Sekukonke, ukuvalelisa kukaSora kubonisa isikhathi lapho Imboni yezobunhloli bokwenziwa isiqala ukulungisa izifiso zayo.Ngemva kwesigaba sokuqaliswa okusheshayo kanye nezithembiso ezicishe zingenamkhawulo, izinqumo ezinzima ziyafika: ukushiya amaphrojekthi akhangayo kodwa anzima ukwenza inzuzo, ukwamukela imingcele ebekwe ngumthetho kanye nombono womphakathi, nokugxila kulezo zicelo lapho i-AI inganikeza khona inani elibonakalayo ngaphandle kokuvula isiphepho esiqhubekayo sezomthetho noma sokuziphatha.
Umbhali oshisekayo ngomhlaba wamabhayithi nobuchwepheshe ngokujwayelekile. Ngiyathanda ukwabelana ngolwazi lwami ngokubhala, futhi yilokho engizokwenza kule bhulogi, ngikubonise zonke izinto ezithakazelisayo kakhulu ngamagajethi, isofthiwe, ihadiwe, izitayela zobuchwepheshe, nokuningi. Inhloso yami ukukusiza ukuthi uzulazule emhlabeni wedijithali ngendlela elula nejabulisayo.