Isiphithiphithi seMediaMarkt Italy ngemuva kokuthengisa ama-iPads ngama-euro ayi-15 ngenxa yephutha lentengo

Okwakubonakala sengathi I-Tech bargain yonyaka Isendleleni yokuba ngelinye lamacala okukhulunywa ngawo kakhulu nge-e-commerce eYurophu. Inkampani engaphansi kwe-MediaMarkt yase-Italy, esebenza ngaphansi komkhiqizo Abezindaba, ngephutha ibeke inqwaba ye-iPad Air M3s ethengiswayo ngama-euro angu-15 kuphela, inani elikude nenani lawo langempela, elisondele kuma-euro angu-800.

Lesi sigameko, esiqondane ngokuphelele nalesi Umkhankaso weBlack Friday, wembule a isiphithiphithi sangempela somthetho phakathi kwenkampani nabathengi abasebenzise lesi sipho. Nakuba i-MediaWorld igcizelela ukuthi bekuyiphutha lentengo "elikhulu futhi elibonakalayo", amakhasimende amaningi aphikisa ngokuthi, esimweni sezaphulelo ezinonya, ukukhushulwa kungase kuhunyushwe njengokuncishiswa kwentengo okweqisayo, kodwa okungenzeka.

Iphutha lentengo: 13-inch iPad Air M3 ngama-euro ayi-15

Lesi sigameko senzeka ngezinsuku Novemba 8 no-9, lapho usesitolo se-inthanethi sa Abezindaba ivele endalini 3-intshi iPad Air M13 por ama-euro ama-15 kuphelaIntengo yayo evamile e-Italy iphakathi cishe 784 futhi 879 euro, ngakho ukusika kwakuseduze 98% isaphulelo.

"Ukunikezwa" kwaba okuhloswe ngokuyinhloko kubanikazi bamakhadi okwethembeka kusuka ochungechungeni futhi ibitholakala ku-inthanethi kuphela, ngaphandle kokuthi kucace ukuthi umkhiqizo uzolethwa noma uzolandwa esitolo. Noma kunjalo, ukuthenga kungaqedwa ngokujwayelekile: uhlelo lwamukele inkokhelo, lwakha i-oda, futhi ezimweni eziningi, Ama-iPads athunyelwekungaba ngeposi noma ngokuqoqwa ngokomzimba.

Intengo encishisiwe yahunyushwa ngabasebenzisi abaningi njenge iphromoshini ekhethekile yangaphambi koLwesihlanu OlumnyamaLokhu bekuyiqiniso ikakhulukazi emakethe lapho imikhankaso yesaphulelo "edlulele" ijwayelekile. Amathuba okuthola i-iPad esezingeni eliphezulu ngama-euro ayi-15 abangele ukwanda kwesidingo futhi kwaqeda ngokushesha isitoko esitholakalayo.

Eminye imithombo yezindaba yase-Italy iphakamisa ukuthi lesi sinqumo sithinte a ivolumu yokuthengisa ebalulekileKodwa-ke, inkampani ayizange idalule ukuthi mangaki amadivayisi athengiwe noma alethwa. Naphezu kobukhulu bephutha ngokusobala, I-MediaWorld ithathe izinsuku ezingafika kweziyi-11 ukusabela.

Ukusabela kweMediaWorld: incwadi eya kumakhasimende kanye nezinye izindlela ezimbili

Kwaze kwafika 19 ngoNovemba lapho iketango le-electronics likhuluma ngokusemthethweni nabathengi abasebenzise ithuba lokukhala. Ngencwadi nama-imeyili, iMediaWorld ivume ukuthi a "iphutha ngokobuchwepheshe elikhulumakhroscopic, elisobala nelibonakalayo" enanini lomkhiqizo futhi wabika ukuthi kwakungeyona neze iphromoshini yangamabomu.

Kulokho kuxhumana, inkampani yathi izinketho ezimbili "zokubuyisela ibhalansi yenkontileka"Enye indlela yokuqala ifaka ikhasimende eligcina i-iPad lishintshana ngayo khokha enye i-euro engu-619Lelo nani lihlanganisa a Isaphulelo se-150 euro mayelana nenani langempela ledivayisi, elivezwa uchungechunge njengesinxephezelo "ngenxa yokuphazamiseka" okubangelwe yiphutha.

Inketho yesibili ehlongozwa yiMediaWorld iyona ukubuyisela umkhiqizo ngaphandle kwezindlekoKulokhu, inkampani iyazibophezela thatha i-iPad ekhelini lomthengingaphandle kokudinga iklayenti ukuthi lihambe noma libhekane nezindleko zokuhlela. Ngaphezu kwalokho, inikeza i- imbuyiselo ephelele yama-euro ayi-15 akhokhiwe futhi a 20 euro ibhonasi ngokuthenga esikhathini esizayo kuchungechunge.

Kokunye ukuxhumana, inkampani ize yaveza nokuthi uma amakhasimende enqaba ukukhetha eyodwa yalezi zinketho ezimbili, ingakwazi sebenzisa izinyathelo zomthetho ukufuna ukubuyiselwa kwama-iPads noma ukukhokhelwa komehluko. Nokho, okwamanje Awekho amarekhodi amacala amaningi futhi isu libukeka ligxile esivumelwaneni esingaphandle kwenkantolo.

I-limbo esemthethweni: Ingabe amakhasimende ayadingeka ukuthi abuyisele ama-iPad?

Icala liye leqa ngokushesha lisuka emkhakheni wezohwebo laya inkulumompikiswano yezomthetho e-Italy. Ireferensi eyinhloko yi- Isihloko 1428 se-Italian Civil Codeokuvumela ukusulwa kwenkontileka yokuthengisa uma a iphutha elibalulekile nelibonakalayoI-MediaWorld incike ngokunembile kule mpikiswano ukuze ithethelele ukungavumelekile kwemisebenzi eyenziwa ngama-euro angu-15.

Umbuzo, nokho, uwukunquma ukuthi umthengi ojwayelekile yini Ngalibona kalula iphuthaIzinhlangano zabathengi kanye nochwepheshe bezomthetho abambalwa abathintwe yimithombo yezindaba efana Corriere della Sera o Wired Baphakamisa ukungabaza: phakathi nenkathi ye ULwesihlanu Olumnyama nemikhankaso enolakaBaphikisa ngokuthi akucacile ukuthi umsebenzisi kufanele acabange ukuthi isaphulelo esingu-98% asinakwenzeka.

Abanye abameli abangongoti kwezomthetho wabathengi baveza ukuthi, ukuze inkampani ikwazi ukuhoxisa inkontileka, kufanele kufakazelwe ukuthi umthengi wenze okuthile. ngokusizakala ngephutha lomunye umuntuNgamanye amazwi, kwakukhona ukholo olubi noma ukuqaphela okucacile ukuthi inani lalingenangqondo. Uma kungenjalo, amakhasimende angancika kwezawo buena fe nasekubukekeni kwesipho esikhethekile, kodwa esisemthethweni.

Isimo siba nzima nakakhulu yi- isikhathi sihambile phakathi kwephutha nokusabela kweMediaWorld. Iqiniso lokuthi inkampani Kuzothatha izinsuku eziyi-11 ukuthola iphuthaIqiniso lokuthi inkampani yamukele izinkokhelo futhi yaletha amadivaysi ngaphandle kokubhuka kuqinisa, ngokusho kochwepheshe abathile, isikhundla sabathengi lapho bevikela ukufaneleka kwenkontileka.

Imithelela engaba khona eSpain nakwamanye amazwe aseYurophu

Nakuba lesi sigameko senzeke e-Italy, ingxabano iphinde yavusa isasasa ISpain kanye neYurophu yonkelapho iMediaMarkt inobukhona obuvelele kakhulu. Umbuzo uthi kwenzekani uma isitolo sikhangisa ngephutha inani elingakholeki. Akukusha kumongo waseYurophuKodwa leli cala libonisa izinga umkhuba ongadala ngayo izingxabano.

Ngokomongo weSpanishi, ochwepheshe bezomthetho abathengi baveza ukuthi, ngokuvamile, Inkampani ingase izame ukukhansela ukuthengisa uma inani lingalungile ngokusobala. Futhi ungakufakazela kanjalo. Ukhiye, njengase-Italy, usemcabangweni we "iphutha elisobala"Ibhizinisi kufanele lifakazele ukuthi liyisehluleki esicacile hhayi nje isithembiso esinolaka kakhulu.

Baphinde baveze ukuthi, uma umsebenzi ukhanselwa ngenxa yephutha lentengo, inkampani kufanele ithathe zonke izindleko eziwumphumela (ukuqoqwa komkhiqizo, ukubuyiselwa kwemali, njll.) futhi uthathe isinyathelo ngokushesha nangokusobala. Ezimweni ezimbi kakhulu, ukungqubuzana kungase kugcine enkantolo, kodwa amaketanga amaningi akhetha ukwenza kanjalo izixazululo okuvunyelwene ngazo ukugwema ukulimala okwengeziwe esithombeni sabo uma kuqhathaniswa nenzuzo yezomnotho abangase bayithole.

Leli cala le- I-iPad ngama-euro ayi-15 Sekuxoxwa ngakho njengesibonelo sezingozi zemikhankaso yentengo ezenzakalelayo nezinhlelo, ikakhulukazi ngezinsuku ezibalulekile ezifana noBlack Friday, lapho Umehluko kuwebhusayithi ungadaleka ngendaba yamaminithi futhi uhumushele ezinkulungwaneni zama-oda.

Benzani abathengi abathintekayo manje?

Ngenkathi iMediaWorld izama ukuxazulula lesi sigameko ngokunikeza lezi ezinye izindlela ezimbili, Amakhasimende amaningi athintekile afuna iseluleko sezomthetho. ukunquma ukuthi uzophendula kanjani esicelweni senkampani. Abanye abathengi base-Italy bagcina ngokuthi akufanele bazibophezele ngephutha abalibheka njengelibangelwe yinkampani kuphela.

Izinhlangano zabathengi zicele ukuqapha futhi zeluleka abathengi ungasayini noma wamukele izibopho ezengeziwe ngaphandle kokuqonda ngokugcwele imiphumela. Phakathi kwezincomo esezisabalalisiwe wukululekwa kwe gcina wonke amadokhumenti Mayelana nokuthenga: ama-imeyili okuqinisekisa, izithombe-skrini zenani, ubufakazi benkokhelo, nokuxhumana okulandelayo okuvela kwaMediaWorld.

Ngesikhathi esifanayo, ochwepheshe baveza ukuthi lezi zinhlobo zezingxabano azivamile ukuxazululwa ngokushesha. Inkampani iyazama gwema impi yezomthetho ehlangene okungase kube kubiza futhi kulimaze isithunzi sabo, kuyilapho abathengi bekala ukuthi kuyafaneleka yini ukwenza inqubo ende yokuvikela idivayisi ethengwe inamaphutha anjalo.

Kunoma yikuphi, isiqephu sidale inkulumompikiswano yomphakathi ebanzi mayelana imikhawulo yokunikezwayo "okudlulele". kanye nezinga amaketango angathembela ngalo emcabangweni "wephutha elisobala" lapho amasistimu awo ecubungula ama-oda, aqoqa inkokhelo futhi alethe imikhiqizo ngaphandle kwesixwayiso sangaphambili.

Izifundo zabathengi phakathi nenkathi yokuthengisa ephezulu

Ngale kwalokho ekugcineni okwenzeka ezinkantolo zase-Italy, icala leMediaWorld lishiya amaningana Izifundo zabathengi abaku-inthanethi eSpain naseYurophuNgakolunye uhlangothi, khumbula ukuthi lapho inani libonakala lilihle kakhulu ukuba libe yiqiniso, kungase kube umkhonyovu. umkhonyovu noma ukwehluleka kobuchwephesheNgakho-ke, kuyelulekwa ukuqapha okukhulu.

Nokho, iphinde ikugqamise lokho Akusona sonke isaphulelo esidonsa amehlo ngempela esiyiphutha.Ngezikhathi ezifana neBlack Friday, abathengisi abaningi baqala imikhankaso enolaka, okwenza kube nzima kubathengi ukuhlukanisa iphromoshini yangempela enanini elibekwe ngokudukisa. Lokhu kungaqondakali yikho kanye okubhebhethekisa izingxabano ezingokomthetho ezimeni ezifana ne-€15 iPads.

Izinhlangano zabathengi ngokuvamile zincoma, Qhathanisa amanani ezitolo ezahlukeneHlola umlando womkhiqizo ngaphambi kokugxumela endaweni ocabanga ukuthi uyenzile futhi qaphela amawebhusayithi angaziwa noma lawo anemibandela yokuthengisa engacacile. Emaketangeni amakhulu, asungulwe njengeMediaMarkt noma iMediaWorld, ubungozi bokukhwabanisa buphansi, kepha Amaphutha entengo awanakwenzeka, njengoba sekucacile.

Lesi siqephu siphinda sisebenze njengesikhumbuzo sokuthi, ekuthengeni ku-inthanethi ngaphakathi kwe-European Union, Umsebenzisi unelungelo lokuhoxa Ezimweni eziningi, lokhu kuvumela ukubuyiswa komkhiqizo phakathi nenkathi ethile. Nakuba leli lungelo lingahloselwe ukumboza ukungqubuzana kwentengo, linikeza isendlalelo esengeziwe sokuvikela lapho ulawula izingxabano ezivela ekuthengeni okungahleliwe ngesikhathi sokuphakama kwesiyaluyalu sesaphulelo.

Ukwehluleka okuholele ekutheni I-MediaWorld izothengisa i-iPad ngama-euro ayi-15 Lokhu kube yisibonelo esihle sokuthi iphutha lekhompyutha lingakhula libe yinkinga enkulu yesithunzi nezomthetho. Ibanjwe phakathi kwesidingo sezinkampani zokuzivikela ekulahlekelweni okukhulu kanye nelungelo labathengi lokuthi kuhlonishwe imigomo yokuthengisa okuvunyelwene ngayo, sekuvele indawo empunga lapho le mpi izolwelwa khona, nemiphumela engaba khona yokukhushulwa kwesikhathi esizayo ngamaketanga amakhulu kulo lonke elaseYurophu.

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Isaka

Umbhali oshisekayo ngomhlaba wamabhayithi nobuchwepheshe ngokujwayelekile. Ngiyathanda ukwabelana ngolwazi lwami ngokubhala, futhi yilokho engizokwenza kule bhulogi, ngikubonise zonke izinto ezithakazelisayo kakhulu ngamagajethi, isofthiwe, ihadiwe, izitayela zobuchwepheshe, nokuningi. Inhloso yami ukukusiza ukuthi uzulazule emhlabeni wedijithali ngendlela elula nejabulisayo.