- -Google iqeda izizinda zesifunda (ccTLDs) futhi ibeka phakathi ukusesha komhlaba wonke ku-google.com.
- Imiphumela izoqhubeka yenziwe ibe ngeyakho ngokusekelwe endaweni yomsebenzisi kanye nezintandokazi zakhe.
- Lesi sinyathelo senza ingqalasizinda ye-Google ibe lula futhi siqinisekise izibuyekezo ezisheshayo zomhlaba jikelele.
- Inketho yokufinyelela ngokuqondile usesho kwamanye amazwe ukusuka kubha yamakheli ilahlekile.
Kuze kube muva nje, abantu abahlala emazweni ahlukene bebejwayele ukufinyelela i-Google besebenzisa amakheli athile afana nala IGoogle iyona eSpain noma google.com.mx eMexico. Lezi zinguqulo, ngobuchwepheshe ezaziwa ngokuthi izizinda zesifunda noma ama-ccTLD (Izizinda Zezinga Eliphezulu Lekhodi Yezwe), zivumele i-Google ukuthi inikeze ulwazi oluqondene nesifunda. Nokho, inkampani isimemezele izinguquko ezibalulekile: Ama-ccTLD ayahamba futhi konke ukusesha kuzodlula ku-google.com ngaphandle kokukhetha, kungakhathaliseki ukuthi kufinyelelwa kuliphi izwe.
Nakuba lolu kuwushintsho olungeke luguqule impilo yansuku zonke yeningi, kuyasho ukuvalwa kwesiteji esihambisana nobunikazi be-Google ezimakethe zendawo ezahlukene. Lesi isinqumo esibalulekile esingashintsha kokubili indlela abasebenzisi ababona ngayo injini yokusesha kanye namathuluzi asetshenziswa ochwepheshe bedijithali.
Kungani izizinda zesifunda ze-Google zazikhona?
Ekuqaleni, ukuba khona kwe izizinda zesifunda uphendule inhloso yokuhlinzeka imiphumela ilungiselwe izwe kanye nolimi lomsebenzisi ngamunye. Ukufinyelela ku-google.fr e-France noma ku-google.it yase-Italy kwenze ulimi lwasebenza ngokuzenzakalelayo futhi lwabonisa ulwazi lwendawo olufanele: izindaba zezwe, amabhizinisi aseduze, noma amathrendi adumile endaweni yabasebenzisi.
Ikheli lesizinda Ngakho-ke, bekuwuhlobo lwesango eliqondile lokuqukethwe okuhambisana nezimo. Bekuwusizo ikakhulukazi ekunikezeni ukunethezeka, ukunciphisa isidingo sokulungisa mathupha isifunda noma ulimi, nokusondeza abasebenzisi kulwazi olufanele kangcono indawo yabo eseduze.
Endabeni yaseSpain, isizinda .es kwaba indinganiso yamabhizinisi nabantu ngabanye abafuna ukuqinisa ubuzwe babo bedijithali futhi bathuthukise ubunikazi babo ukuma kwendawo ezinjinini zokusesha. Kwenzeka okufanayo nakwamanye amazwe ngokwandiswa kwawo.
Ukwengeza, i-Google iguqulelwe ku- ukwehlukahlukana kwamasiko nezilimi ezindaweni ezifana neSpain, lapho kukhona izizinda zesifunda ezifana .ikati (Catalonia), .gal (Galicia) noma .eus (Basque Country), eklanyelwe ukugcizelela ubunikazi bomphakathi ngamunye ozimele futhi inikeze imiphumela ngezilimi zawo ezithile.
Uzoba yini umthelela wokuqeda ama-ccTLD?
Ngokombono ojwayelekile womsebenzisi, ushintsho luncane. Ngokumane uthayiphe amakheli afana ne-google.co.uk noma i-google.de, uhlelo luzoqondisa kabusha ngokuzenzakalelayo ku- google.com. Imiphumela yosesho, nokho, izoqhubeka nokuba ngokwezifiso ngendawo, ulimi olumisiwe kanye nemikhuba yokuphequlula yomuntu ngamunye. I-Google isinesikhathi eside isebenzisa amakheli e-IP, izilungiselelo ze-akhawunti, nezimvume zesiphequluli ukuze ihlanganise imininingwane endaweni ngayinye.
La ukwenza kube ngokwakho imiphumela izosala, kodwa amandla okufinyelela kalula usesho oluvela kwamanye amazwe ngokuthayipha, isibonelo, i-google.ca, ukuze ubone imiphumela njengoba umsebenzisi wase-Canada angayithola, izosuswa.
Inkampani iyakuqinisekisa lokho uhlala ezinikele emithethweni nasezintshisakalweni zezwe ngalinye. Imiphumela namasevisi azoqhubeka ethobela imithetho yendawo, ikakhulukazi ephathelene nobumfihlo, ukuvikelwa kwedatha, nolwazi olubucayi.
Ngesikhathi soshintsho, abasebenzisi abathuthuke kakhulu noma labo abaphatha ama-akhawunti ngezilimi eziningi nezifunda Ungase udinge ukubuyekeza ulimi lwakho noma okuncamelayo kwesifunda. ngaphakathi kwezilungiselelo ze-Google, kanye nokungena ngemvume futhi kwezinye izinsiza.
Izinzuzo zokuhlanganisa ngaphansi kwe-google.com
Faka phakathi ukufinyelela phakathi isizinda esisodwa somhlaba iletha nochungechunge lokuthuthukiswa kwengqalasizinda ye-Google:
- Ubunkimbinkimbi obuncane bobuchwepheshe: Asisekho isidingo sokuphatha amakhulukhulu ezinguqulo zesifunda, okusho ukuthi izinsiza ezimbalwa ezinikelwe ekunakekeleni nasekubuyekezweni.
- Izibuyekezo kanye nezici ezintsha: Izinguquko nezibuyekezo kunjini yokusesha zingasetshenziswa ngesikhathi esisodwa emhlabeni wonke, kugwenywe ukubambezeleka noma umehluko phakathi kwamazwe.
- Ubunikazi bomkhiqizo obufanayo: Ukususa izithiyo ezibonakalayo phakathi kwezimakethe kuqinisa isithombe somhlaba se-Google futhi kwenza kube lula kunoma yimuphi umsebenzisi ukuthi ahlale efinyelela inkundla efanayo ebonakalayo.
- Ubungane bomsebenzisi: Lokhu kugwema ukudideka kokukhetha phakathi kwezinguqulo ezihlukene, okuzuzisa kakhulu abantu abahamba noma abasebenza besuka emazweni ahlukene.
Le ndlela ivumela i-Google nokwandisa izinsiza futhi sisebenzise amasu amasha njengabasizi ukuhlakanipha okufakelwayo noma ukuthuthukiswa kokuvikeleka kubo bonke abasebenzisi ngokulinganayo, kungakhathaliseki ukuthi bafinyelela kuphi.
Ngabe abasebenzisi kanye nezingcweti zedijithali bazolahlekelwa yini?
Akuyona yonke into eyinzuzo, yebo. Phakathi kwezithiyo eziphawuleka kakhulu yi- ukulahlekelwa ukufinyelela okuqondile kwezinye izimakethe: Kuze kube manje, kwanele ukushintsha isandiso sesizinda ukuze silingise usesho oluvela kunoma yiliphi izwe, into ewusizo kubo bobabili abasebenzisi abanelukuluku lokwazi kanye nezingcweti zokumaketha kwedijithali. SEO. Okuningi emiphumeleni yokulawula kwe-Google emiphumeleni.
Ngenqubomgomo entsha, Ukulingisa usesho kwamanye amazwe kudinga izinyathelo ezengeziwe: ukusuka ekuguquleni isifunda mathupha kuzilungiselelo, ukuya ekusebenziseni amathuluzi ezinkampani zangaphandle njenge i-VPN ukuguqula indawo ebonakalayo.
Emkhakheni we-SEO, akusenangqondo ukufaka i-URL yesifunda ku-Google ukuze uhlole amazinga. Manje kuyadingeka ukubheka amathuluzi athuthukile njenge-Google Search Console noma shintsha izilungiselelo zesifunda kuzilungiselelo zosesho.
Kukhona futhi a isici esingokomzwelo kanye ne-nostalgic kubasebenzisi abaningi. Izizinda ezifana ne-google.es ne-google.fr beziyingxenye yobunikazi bedijithali besizukulwane sonke, futhi ukunyamalala kwazo kufanekisela ukushintshela enkathini efanayo yokuphequlula iwebhu.
Ubumfihlo, ukwenziwa kwasendaweni kanye nemithetho yendawo
Amanye amazwi azwakalise ukukhathazeka nge- ubumfihlo kanye nokulandelela yomsebenzisi ngemva kokunyamalala kwama-ccTLD. Nokho, ezingeni lobuchwepheshe, ukwenziwa ngendlela oyifisayo indawo kusetshenziswe iminyaka ngokunganaki isizinda I-IP geolocation, izilungiselelo ze-akhawunti nedatha yedivayisi.
Ushintsho luvele lususe isidingo sesizinda njengenkomba yendawo, kodwa akethuli izindlela ezintsha zokuqapha. Abasebenzisi basazoba nekhono lokubuka futhi balungise izimvume zendawo kanye nezintandokazi zobumfihlo kuma-akhawunti abo e-Google.
Mayelana nokuthobela imithetho, i-Google ihlezi izibophezele ekuhlonipheni imithetho yezwe ngalinye, ukubonisa imiphumela nokusebenzisa imikhawulo ngokuvumelana nemithetho yendawo (isibonelo, ngokuphathelene nokuvikelwa kwezingane, i-copyright, noma ukufinyelela kokuqukethwe okuthile).
Uyibheka kanjani imiphumela evela kwamanye amazwe?
Nakuba kungelula njengoba kwakunjalo ngaphambili, i-Google isanikeza inketho yokwenza kanjalo shintsha mathupha isifunda kusukela kuzilungiselelo zosesho. Enye indlela ukusebenzisa amanethiwekhi ayimfihlo abonakalayo (ama-VPN) ukulingisa ukufinyelela kusuka kwenye indawo futhi ngaleyo ndlela uthole imiphumela eqondene nezwe elithile.
Lezi zixazululo ziyasebenza kulabo abasebenza kuzo I-SEO yamazwe ngamazwe noma kulabo abafuna ukuhlola ukuthi ulwazi luvela kanjani kwamanye amazwe, nakuba ludinga izinyathelo eziningi nolwazi lobuchwepheshe kunokumane uhlele ibha yekheli.
Indima yezizinda zesifunda kwezinye izimo
Kubalulekile ukungaphambanisi isinqumo se-Google sokususa ama-ccTLD enjinini yayo yokusesha ngeqhaza ama-ccTLD aqhubeka eyidlala. izandiso zesizinda sesifunda nesendawo kuwebhu jikelele. Izandiso ezifana .es, .cat, .eu, .gal noma .eus Ahlala efanelekile uma kuziwa ekudaleni amakhasi ewebhu enzelwe izethameli ezithile, ukuqinisa ubunikazi bendawo, nokuthuthukisa ukuma ezimakethe ezithile.
E-Spain, isizinda .es Kuyireferensi yezinkampani, izinhlangano kanye nabantu abafisa ukugqamisa ukuxhumana kwabo nemakethe kazwelonke. Kukhona futhi izizinda zezilimi eziningi kanye neminye ehloselwe imiphakathi ezimele enobuntu obuqinile bamasiko nezilimi.
Ngakho-ke, noma i-Google ibeka phakathi ukusesha, abanikazi bewebhusayithi basazuza ekukhetheni ama-ccTLD afanele izethameli zabo, inhloso yomkhiqizo, kanye neqhinga le-SEO lendawo. Ngakho-ke, ukukhethwa kwesizinda kuhlala kuyisinqumo samasu sokubonakala ku-inthanethi nokwethembeka.
Ngamafuphi, isinqumo se-Google sokususa ama-ccTLD futhi sidlulise yonke i-traffic google.com imele ushintsho lwesikhathi eside emlandweni we-inthanethi. Ukusebenza kahle nokungaguquguquki komhlaba wonke kubekwa kuqala ngaphezu kokuhlukaniswa kwemakethe, esinyathelweni esengeziwe sokumisa ukuzizwisa kwedijithali, ngaphandle kokudela ukwenza kube ngokwakho kwasendaweni ngokusebenzisa ubuchwepheshe nedatha yendawo.
Umbhali oshisekayo ngomhlaba wamabhayithi nobuchwepheshe ngokujwayelekile. Ngiyathanda ukwabelana ngolwazi lwami ngokubhala, futhi yilokho engizokwenza kule bhulogi, ngikubonise zonke izinto ezithakazelisayo kakhulu ngamagajethi, isofthiwe, ihadiwe, izitayela zobuchwepheshe, nokuningi. Inhloso yami ukukusiza ukuthi uzulazule emhlabeni wedijithali ngendlela elula nejabulisayo.