DAZN da Movistar suna raba haƙƙoƙin LaLiga: wannan shine yadda sabon yanayin wasan ƙwallon ƙafa na talabijin yake kama

Kira LaLiga TV Rights saga Ya zuwa karshen shekaru goma, labarin ya riga ya kai ga ƙarshe, kuma an sake cika matsayin da jarumai iri ɗaya. Movistar Plus + da DAZN za su ci gaba da kasancewa manyan masu gudanar da wasan kwallon kafa na TV a Spain, tare da sabuwar yarjejeniya wacce ke ƙarfafa tsarin na yanzu, gabatar da nuances masu dacewa, da haɓaka kasuwa mai mahimmanci.

Ƙungiyar ma'aikata da yake shugabanta Javier Tebas ya rufe tallace-tallacen kunshin mazaunin LaLiga EA Sports ta rattaba hannu kan yarjejeniyar karya rikodin na 2027/28-2031/32: Yuro biliyan 5.250 na shekaru biyar. Kwangilar ta ƙunshi karuwa 6% akan zagayowar yanzu kuma yana da haɓaka da haɓakar haɓakar kudaden shiga daga sanduna, Sashe na biyu da haƙƙin haƙƙin iska, wanda ke haɓaka ƙimar haƙƙin cikin gida zuwa biliyan 6.135.

Rarraba haƙƙoƙin: matches biyar akan Movistar, biyar akan DAZN

Jigon yarjejeniyar ya ta'allaka ne a kan cewa Movistar Plus+ da DAZN suna kula da samfurin raba daidai.Kowane dandamali za a sanya shi matches biyar a kowace rana Wasannin LaLiga EA za su watsa duk yanayi biyar na sabon zagayowar. Gabaɗaya, kowane ma'aikacin zai sami keɓantaccen haƙƙi zuwa matches 190 a kowace kakar, ɗaya ga kowane ranakun wasan 38.

Babban labari shi ne Keɓancewar kwanaki uku cikakke ya ɓace cewa Movistar ya kasance a cikin kwangilarsa na yanzu. Har zuwa lokacin 2026/27, ma'aikacin Sipaniya yana haɗa matches biyar a kowace rana tare da ranaku uku waɗanda suke watsa duk jadawalin gasar, yayin da DAZN ke watsa wasu matches biyar a kowace rana ba tare da waɗannan tagogi na keɓancewa ba. Daga 2027 zuwa gaba. Rarraba ya zama daidai kuma ba tare da kwanakin solo ga kowa ba.

A karkashin wannan sabon tsarin, kowane mai yin nasara zai iya da farko zaɓi mafi kyawun wasa a cikin wasanni 19 na kakar wasa. Rarraba wasan Clásico zai bi wani tsari dabam: DAZN za ta watsa wasan Real Madrid da Barcelona daga farkon rabin kakar wasa ta bana. y Movistar Plus+ zai sami haƙƙin wasan zagaye na biyuTsarin ƙarshe na ƙarshe yana tabbatar da cewa, kowace rana, rabin tayin yana kan kowane dandamali, ba tare da ɗan wasan kwaikwayo ɗaya ya mai da hankali ga samfuran duka ba.

Ga masu biyan kuɗi, tasiri mai amfani shine taswirar ƙwallon ƙafa a talabijin a Spain zai kasance iri ɗaya. da aka tsara a kusa da manyan masu aiki guda biyuMovistar Plus+ zai ci gaba da tattaunawa da DAZN don siyan wasu wasanninsa don bayar da 100% na LaLiga ga abokan cinikinsa, kamar yadda ya riga ya faru a cikin sake zagayowar yanzu, yayin da DAZN ke ƙarfafa rawar ta. dandalin tunani ga waɗanda suka fi son shawara sun fi mai da hankali kan streaming wasanni.

Adadin yarjejeniyar: 6% ƙarin don Wasannin LaLiga EA da haɓaka 9% duka

A fannin tattalin arziki, tsalle yana da mahimmanci. Darajar kunshin wurin zama na Wasannin LaLiga EA ya kai Yuro biliyan 5.250 don zagaye na 2027/28-2031/32, idan aka kwatanta da biliyan 4.950 na lokacin 2022/23-2026/27. Wannan yana fassara zuwa Yuro biliyan 1.050 a kowace kakar, Alkaluman da ya baiwa LaLiga damar a karshe ya zarce kudin Euro biliyan daya a duk kakar da ya kusa kai shi a kwantiragin baya.

Telefónica, ta hanyar Movistar Plus+, za ta rarraba kusan Yuro miliyan 2.635,85 na dukan zagayowar, wanda ya yi daidai da matsakaicin biyan kuɗi na 527,17 miliyan a kowace kakar. Kamfanin ya jaddada cewa, a cikin lamarinsa. Haɓakawa idan aka kwatanta da kwangilar na yanzu shine 1,4%., kasa da yawan karuwar da LaLiga ta amince.

DAZN, a nata bangare, yana ƙara ƙarar himmar kuɗin kuɗi. Sabuwar yarjejeniyar ta ƙunshi kashe kuɗi Yuro miliyan 2.614,15 a cikin yanayi biyar, kimanin miliyan 522 a kowace shekara. Wannan lissafin yana wakiltar haɓaka kusan 11% idan aka kwatanta da miliyan 470 a kowace kamfen wanda a yanzu ke biyan kuɗin wasanninta na LaLiga EA, yana nuna yawan adadin abubuwan keɓantacce da zai more daga 2027 gaba.

Idan, ban da kunshin mazaunin, samun kudin shiga daga mashaya da cibiyoyin jama'a, Rukunin Biyu, da matches na kyauta da taƙaitaccen bayani an haɗa su, Jimlar darajar haƙƙin gani na gani na cikin gida na LaLiga za ta kai Yuro biliyan 6.135 a cikin sabon zagayowar. Yana da 9% fiye da a cikin yarjejeniyar da ta gabata, wanda ke fassara zuwa Fiye da ƙarin Yuro miliyan 500 don ƙwararrun ƙwallon ƙafa na Spain a duk tsawon lokacin 2027/28-2031/32.

Waɗannan alkalumman sun sanya LaLiga a matsakaicin matsayi a cikin kasuwar Turai. Misali, Premier League, kwanan nan, ta kammala kwangilar cikin gida na tsawon lokacin 2025-2029 wanda ya kai kusan Yuro biliyan 7.600-7.800, tare da kusan miliyan 1.950 a kowace kakarWannan yana da kyau sama da adadi na Mutanen Espanya. A Italiya, yarjejeniyar Seria A ta yanzu tana kusan miliyan 900 a duk shekara, ƙasa da sake zagayowar da ta gabata, yayin da Bundesliga ya sami ƙaruwa kaɗan na kusan 2% zuwa biliyan 1.100 a kowace shekara.

HORECA, Sashe na Biyu da haƙƙin iska na kyauta: sauran ginshiƙan kasuwancin

Bayan babban kunshin Rukunin Farko, LaLiga ta samu nasara faɗaɗa darajar ƙarin nau'ikan masu alaka da amfani da na'urar gani da gani. Ɗaya daga cikin ɓangarorin da ke haɓaka cikin sauri shine ɓangaren da ake kira HORECA, wanda ya haɗa da mashaya, gidajen abinci, da sauran wuraren jama'a waɗanda ke watsa wasannin ga abokan cinikinsu.

A wannan fanni, ƙungiyar ma'aikatan ƙwallon ƙafa ta Spain ta kiyasta hakan Kudaden shiga za su karu daga 500 zuwa kusan Yuro miliyan 650 a cikin sabon tsarin, wanda ke nufin karuwa na 30%Kasancewar ƙwallon ƙafa a cikin masana'antar baƙon baƙi don haka an ƙarfafa shi azaman tushen samun kudin shiga, duka ga gasar kanta da kuma masu aiki waɗanda ke tallata waɗannan takamaiman sigina.

LaLiga Hypermotion, sunan kasuwanci na Sashe na Biyu, shima yana gwaji wani gagarumin karuwa a kimar saKunshin audiovisual na nau'in azurfa an sake kimanta shi daga miliyan 125 a cikin zagayowar yanzu zuwa ya kai 175 YuroWannan yana wakiltar haɓaka kusan 40%. Wannan haɓaka yana taimakawa wajen sauƙaƙa nauyin kuɗi akan kulake don wane Hakkokin talabijin suna wakiltar, a wasu lokuta, har zuwa kashi 80% na abin da suke samu kowace shekara.

A layi daya, da haƙƙin watsa wasan a talabijin kyauta, gami da karin bayanai da shirye-shiryen bidiyo Tare sun kai kusan Yuro miliyan 60. Ko da yake wannan ƙaramin juzu'i ne idan aka kwatanta da mafi yawan kwangilar zama, waɗannan tagogin suna kiyaye ganuwa kyauta ga wasu abubuwan cikin gasar kuma suna ƙarfafa isar da gasar ta duniya.

LaLiga yana tunatar da cewa Waɗannan fakitin -HORECA, Aji na Biyu da buɗaɗɗen haƙƙoƙi- ana tallata su kai tsayeA kan tushen da ba na keɓancewa ba kuma ba tare da tsarin ba da izini na yau da kullun kamar wanda ake amfani da shi a cikin kasuwar zama ba, wannan yana ba da sassauci don cimma yarjejeniya tare da masu aiki daban-daban, daidaitawa da yanayin kasuwa, da haɓaka kudaden shiga a kowane yanki.

Telefónica: duk ƙwallon ƙafa na ƙasa da na Turai a cikin tayin sa mai ƙima

Ga Telefónica, sabon kwangila tare da LaLiga shine wani yanki na dabarun duniya don kare kasida ta wasanniMovistar Plus+ ya dade yana bayyana karara tsawon watanni cewa manufarsa ita ce ta ci gaba da bayar da damar buga kwallon kafa ga abokan cinikinta, kuma sabunta haƙƙin wasanni na LaLiga EA ya dace da wannan taswirar.

Kamfanin, wanda ya jagoranci Marc Murtra, kwanan nan ya samu don tabbatar da keɓantaccen haƙƙin ga duk gasannin kulab ɗin UEFA a Spain har zuwa 2031Yarjejeniyar, wacce aka kiyasta kimanin Yuro biliyan 1.464, ta hada da Gasar Zakarun Turai, da Gasar Europa, da League Conference, da Youth League, da kuma UEFA Super Cup. Wannan yana bawa ma'aikacin sadarwa damar riƙe waɗannan gasa a cikin jerin shirye-shiryensa. "kambi jauhari" na kwallon kafa na Turai.

Idan aka ƙara sabon kwangila tare da LaLiga, Movistar Plus+ yana da tabbacin cewa manyan abokan cinikin sa za su sami damar yin amfani da su. kusan dukkanin manyan ƙwallon ƙafa na ƙasa da ƙasaBugu da ƙari, akwai yiwuwar sake sayar da waɗannan haƙƙin ga sauran masu aiki, irin su MasOrange, wanda a cikin 'yan shekarun nan ya sayo kayan wasan kwallon kafa don musayar kudi da aka tsara a. har zuwa Yuro miliyan 400 a kowace kakar, bisa ga kiyasin masana'antu daban-daban.

Wannan makirci yana ƙarfafa aikin Telefónica a matsayin manyan masu samar da kayayyaki a harkar kwallon kafa ta talabijin a kasar Spain. Sauran ma'aikatan da ke sha'awar bayar da LaLiga da Gasar Zakarun Turai ga abokan cinikin su dole ne, a aikace, "bayar" da kuma samun samfurin daga kamfanin, wanda ke ƙarfafa Movistar-DAZN duopoly a cikin filin abun ciki, tare da Telefónica kuma a matsayin babban dan wasa a sake siyarwa.

Duk da haka, ma'aikacin ya nace cewa, duk da ƙarin farashi, sabon sake zagayowar yana kula da a matsakaicin tashi don nasu asusunYuro miliyan 527,17 a kowace kakar da LaLiga za ta biya yana wakiltar ƙaramar karuwa fiye da haɓakar kudaden shiga na gasar, wanda ke ba ta damar samun damar ci gaba da ba da fakiti da haɓakawa ga abokan cinikinta.

DAZN tana ƙarfafa sadaukarwarta ga Spain kuma tana faɗaɗa fakiti na musamman

Ga DAZN, yarjejeniyar tana nufin mataki na gaba wajen karfafa aikin su a kasuwar SipaniyaDandali na tushen Birtaniyya ya kasance yana neman haƙƙin babban matakin shekaru da yawa kuma, tare da wannan sabon zagayowar, yana samun nauyi a cikin yanayin yanayin gani na LaLiga.

Ta hanyar samun dama ta musamman zuwa matches 190 a kowace kakar, kamfanin ya tabbatar Ƙarin gamuwa masu ban sha'awa don haɗawa cikin kasidar kuGaskiyar cewa cikakkun kwanakin wasanni uku da Movistar ya yi a baya an kawar da su kuma an maye gurbinsu ta hanyar daidaitaccen rarraba yana ba DAZN fa'ida. Ƙarin tagogin watsa shirye-shirye da mafi girman gani a cikin shekara.

Haɓaka lissafin sa zuwa miliyan 522 da aka ambata a kowace shekara ya yi daidai da a dabarun tara haƙƙin wasanniA cikin 'yan watannin nan, dandamali ya sami gasa irin su ACB, NBA, NFL, da Formula 1 - na ƙarshe ya ba da tabbacin aƙalla har zuwa 2026 - wanda ke ƙarfafa matsayinsa na sabis na musamman ga waɗanda ke cinye wasanni a kan layi. streaming.

Óscar Vilda, Shugaba na DAZN Iberia, ya jaddada cewa sabunta haƙƙin LaLiga zai ba su damar. bayar da ƙarin matches kuma ci gaba da aiki akan ƙwarewa mai sauƙi da sauƙi Ga magoya baya. Saƙon kamfanin yana cikin layi tare da kiyaye tayin da ya dace da sabbin halaye na amfani da dijital, tare da zaɓuɓɓukan biyan kuɗi masu daidaitawa da sanannen kasancewar na'urorin da aka haɗa.

Haɗin kai tare da LaLiga kuma ya wuce iyakokin Spain, kamar yadda An jera DAZN a matsayin abokin tarayya mai dabaru a kasuwannin duniya da dama. inda yake rarrabawa, wani bangare ko gaba daya, gasar kwallon kafa ta Turai. Sabunta rawar ta a Spain yana ƙarfafa wannan hanyar sadarwa ta duniya tare da samar da aikin da tushe mai tushe a ɗaya daga cikin manyan gasa na nahiyar.

Matsayin CNMC da muhawara game da tsawon kwangilar kwangila

Sa hannu kan sabon kwantiragi tsakanin LaLiga, Movistar Plus+ da DAZN ya gudana karkashin kulawar masu mulkiKwanan nan Hukumar Kasuwanni da Gasa ta Kasa (CNMC) ta gargadi kungiyar masu daukar ma’aikata game da shawarar kar a tsawaita tsawon yarjejeniyar da yawa da kuma nisantar da tsarin da zai iya iyakance gasa a kasuwa na gani na gani.

Duk da waɗannan shawarwarin, LaLiga ta zaɓi zagayowar shekaru biyarkama da wanda yake akwai. Ƙungiyar ma'aikata ta yi jayayya cewa sararin sama na dogon lokaci Yana ba da kwanciyar hankali da tabbaci ga duka masu aiki da kulake, suna sauƙaƙe shirin saka hannun jari a cikin abun ciki, fasaha da ababen more rayuwa.

Ta fuskar gasa, sakamakon aiki shi ne ana kiyaye duopoly mai alama sosai a cikin cin gajiyar hakkin wasanni na LaLiga EA a Spain, tare da Telefónica da DAZN a matsayin masu nasara kaɗai na kunshin zama. Ko da yake an yi la'akari da yiwuwar shigar wasu 'yan wasa, kamar Amazon Prime Bidiyo, a ƙarshe ba a sami wani canji a rarraba wutar lantarki ba.

LaLiga da kanta tana ba da hujjar cewa samfurin tallan sa, dangane da siyar da haƙƙoƙin tsakiya, ya kasance da hukumomi suka tabbatar a lokuta da dama kuma ya jaddada cewa ana ba da HORECA, Rukunin na biyu da kuma taƙaitaccen fakitin ba tare da izini ba, wanda, a cikin ra'ayinsa, yana rage tasirin maida hankali kan kasuwar zama.

Duk da haka, ba a yanke hukuncin cewa CNMC za ta koma ba bincika sharuddan yarjejeniyar daki-dakiMusamman game da tsawon lokaci, matakin ingantaccen keɓancewa, da kuma ƙa'idodi waɗanda zasu iya shafar shigar sabbin masu fafatawa. Ga masu amfani, tasirin nan da nan shine filin wasan ƙwallon ƙafa na talabijin ba zai sami sauye-sauye masu yawa ba, aƙalla a cikin matsakaici, amma muhawara game da tsarin kasuwa zai ci gaba da gudana.

LaLiga tana alfahari da girma kuma tana da nufin yaƙar satar fasaha

Ta fuskar hukuma, LaLiga bai boye ba gamsuwarsu da alkaluman sabon zagayowarJavier Tebas ya bayyana cewa, a cikin wani yanayi mai cike da sarkakiya na kasa da kasa inda wasu kungiyoyin suka ga darajar hakkinsu ta fadi ko tabarbare, kwararrun kwallon kafar Spain. ya sami ci gaban haɗin gwiwa na 9% a cikin kudaden shiga na cikin gida.

Shugaban kungiyar ma'aikata ya yi imanin cewa waɗannan fiye da Ƙarin ƙarin Yuro miliyan 500 idan aka kwatanta da zagayowar da ta gabata suna a "Labarai masu kyau don dorewar tattalin arziki na kulab" Kuma don makomar ƙwallon ƙafa ta Spain, an tabbatar da ingantaccen kwararar albarkatun har zuwa kakar 2031/32. A cikin jawabin nasa, Tebas ya nace cewa karuwar ya karfafa matsayin LaLiga a ciki duk-lokaci highs duk da karuwar gasar daga sabon gasar zakarun Turai da sauran gasannin Turai.

Daga cikin mahimman abubuwan da ke cikin wannan sakamakon, LaLiga ya nuna ci gaba da ingantaccen samfurin na gani na ganiTare da saka hannun jari a cikin fasaha, samarwa, da zane-zane da nufin sanya matches su zama masu jan hankali ga magoya baya, wannan dabarar ta haɗa da shigar kulob cikin ƙirƙirar abun ciki, yin amfani da ƙididdiga mai ƙarfi da sabbin kusurwoyin kyamara, da gabatar da tsarin dijital na gaba.

Wani ginshiƙi da ƙungiyar ta haskaka shi ne m yaki da satar fasaha na audiovisualA cewar ƙungiyar ma'aikata, ƙoƙarin doka da fasaha na yaƙi da hayaƙi ba bisa ƙa'ida ba ya taimaka kare kudaden shiga na masu aiki Wannan zai ƙarfafa amincin yanayin muhalli, ƙarfafa yin amfani da sabis na hukuma da fadada tushen mai amfani na dandamali.

LaLiga kuma yana haskakawa tsammanin sabon mahallin UEFAwanda ya sake fasalin Gasar Cin Kofin Zakarun Turai daga 2027 zuwa gaba tare da ƙarin matches da kuma tsarin da aka sabunta. Kawo gaba da m A cewar kungiyar masu daukar ma'aikata, LaLiga zai yarda kauce wa mummunan tasiri cewa sauran wasannin Turai sun sha wahala daidai saboda sun zo daidai el tiempo tare da sayar da sabon haƙƙin Turai.

Kuri'ar cikin gida, Real Madrid na adawa da martani daga kungiyoyin

An ƙaddamar da yarjejeniyar tare da Telefónica da DAZN zuwa zabe a hukumar sa ido ta gidan talabijin ta LaligaWannan hukumar, wacce ta hada da kungiyoyi irin su Real Madrid, Barcelona, ​​​​Atlético de Madrid, da Osasuna, da sauransu, ita ce ke da alhakin kimanta shawarwarin da aka samu da kuma yanke shawarar wane zaɓi ya fi dacewa ga duk kungiyoyin da ke shiga.

A wannan karon, Real Madrid ta kada kuri'a daya tak na lambar yabo, tare da kiyaye matsayi mai mahimmanci da ya nuna a wasu batutuwan da suka shafi gudanar da gasar LaLiga. Real Madrid ta fito fili ta bayyana rashin jituwar ta, ko da yake Sauran mambobin sun kada kuri’ar amincewaamincewa da shawarar da ta ci gaba.

A daya bangaren kuma, Atlético de Madrid, ta taya LaLiga murnar nasarar da aka samu, la’akari da yarjejeniyar. Yana kawo kwanciyar hankali da ganuwa ga ƙwallon ƙafa na Spain. duban shekaru masu zuwa. Yawancin kulake a Rukunin Farko da Na Biyu sun yi maraba da jin daɗin tabbatar da cewa za a sami kuɗaɗen kuɗaɗen shiga talabijin [ba a bayyana ba - mai yiyuwa “an ruwaito” ko kuma “an ruwaito”]. Za su ci gaba da girma a cikin yanayin tattalin arziki wanda har yanzu bai tabbata ba.

Ga ƙungiyoyi da yawa, musamman waɗanda ba su da manyan yarjejeniyoyi na tallafi ko tallace-tallacen ƴan wasa miliyan da yawa, Haƙƙin na gani na sauti yana da sama da kashi 60% na albarkatun sa shekara-shekara. Ci gaba da haɓaka kwangilar yana ba su damar kula da wasanni na matsakaici da na dogon lokaci da ayyukan samar da ababen more rayuwa, kodayake muhawara game da rarrabawar cikin gida da rata tsakanin ƙungiyoyin da ke da babbar fa'ida ta kafofin watsa labarai da sauran kuma suna ci gaba.

Amincewar sabon zagayowar baya rufewa, duk tattaunawar cikin gidaDuk da haka, yana ba da tabbacin tsarin tattalin arziki da ake iya hasashen har zuwa 2032. A daya bangaren kuma, kungiyoyi za su ci gaba da yin nazari kan yadda za su kara yawan kudaden shigar da suke samu a wasu fannoni, tun daga tallafin kasashen duniya zuwa cin kasuwan da ake yi a kasuwanni, don kada su dogara ga talabijin kadai.

Tare da wannan yanayin, ƙwallon ƙafa na Spain yana fuskantar shekaru masu zuwa tare da Manyan ma'aikata guda biyu - Movistar Plus+ da DAZN - a matsayin ginshiƙan kasuwancin talabijinKwangilar da ke girma a cikin ƙima duk da gasar waje da kuma samfurin da ke ba da fifiko ga kwanciyar hankali a cikin shekaru biyar masu zuwa. Haɗin haɓakar matsakaicin haɓakar kudaden shiga, haɓaka duopoly, da ingantaccen samfur na gani na sauti yana zana hoto wanda magoya baya, kulake, da dandamali za su ci gaba da sa ido sosai kan yadda farashi, tayi, da masu sauraro ke tasowa a cikin kasuwa mai ƙara buƙata.

Labari mai dangantaka:

DAZN da ACE sun rufe Photocall TV: bugu na ƙarshe ga yawo ba bisa ƙa'ida ba

Ishaku

Marubuci mai sha'awa game da duniyar bytes da fasaha gabaɗaya. Ina son raba ilimina ta hanyar rubutu, kuma abin da zan yi ke nan a cikin wannan shafi, in nuna muku duk abubuwan da suka fi ban sha'awa game da na'urori, software, hardware, yanayin fasaha, da ƙari. Burina shine in taimaka muku kewaya duniyar dijital ta hanya mai sauƙi da nishaɗi.