Yin aiki da kai tare da WhatsApp Business API: dabaru, amfani da shari'o'i, da farashi

Sabis na abokin ciniki na iya zama mai gajiyawa lokacin da aka yi da hannu kuma ba tare da oda ba, amma tare da API ɗin Kasuwancin WhatsApp da aiki da kai Yana yiwuwa a ba da amsa da sauri, kula da tattaunawa masu ma'ana da ma'auni ba tare da hauhawar farashin kaya ba.

A cikin mahallin da masu amfani ba su da haƙuri, amsawa a cikin 'yan mintoci kaɗan ya haifar da bambanci: bincike daban-daban ya nuna cewa tuntuɓar a cikin minti 5 na farko yana ƙara damar haɗi tare da gubar da 100, kuma hakan 78% na masu siye suna zaɓar wanda ya fara amsawa. Idan muka ƙara cewa kashi 74% na wakilai na tallafi suna cikin haɗarin ƙonawa, sarrafa kansa ya daina zama abin alatu kuma ya zama key aiki bukatar.

Menene API ɗin Kasuwancin WhatsApp kuma me yasa ake sarrafa shi?

La API ɗin Kasuwancin WhatsApp Ba app ba ne mai gaba-gaba; ƙirar fasaha ce wacce ke haɗawa da tsarin ku (CRM, dandamalin talla, chatbot) don sarrafa saƙonni a sikelin, sarrafa ayyukan aiki, da ba da damar. Multi-agent support da tattaunawa mai tsari.

Tare da wannan API ɗin zaku iya haɗa tattaunawa zuwa mahaɗar ra'ayi, aika samfuran da aka amince da Meta, bots ɗin ƙira waɗanda ke gano kalmomi, da aiwatar da ayyuka na atomatik kamar su. tag, sanyawa, da sashi abokan hulɗa, duk suna mutunta manufofin dandamali.

Ta fuskar kasuwanci, WhatsApp tasha ce mai jan hankali mai yawan bude ido har zuwa 98%, Yin shi kyakkyawan kayan aiki don sanarwar ma'amala, tallan tattaunawa da dawo da cart rashin gogayya.

Fa'idodin sarrafa kansa: saurin aiki, aikin kai, da inganci

Amsa da sauri yana riƙe kuma yana canzawa. Tare da saƙon atomatik, chatbots, da ka'idodin tuƙi, lokutan amsa sun ragu sosai, wanda ke fassara cikin gamsuwa mafi girma da mafi kyawun ƙimar rufewa.

Ayyukan kai dole ne: 73% na abokan ciniki suna so su magance matsalolin da kansu, kuma abin sha'awa, na uku zai gwammace tsaftace gidan wanka fiye da magana don tallafawa; da-tsara chatbot yana guje wa rikice-rikice kuma yana 'yantar da ƙungiyar don batutuwa masu rikitarwa.

Mataimaka na zahiri suna rage ƙarar maimaita kira da tikiti: wasu ƙungiyoyi sun ga a 70% ƙananan tambayoyin bayan aiwatar da bots, ƙyale ƙarin lokaci don ciyarwa akan tallace-tallace, riƙewa, da ayyuka masu tasiri.

Labaran nasara waɗanda ke nuna tasirin

Ana kiyaye turare kusan 5.000 tattaunawa kowane wata ta hanyar sarrafa kansa ta WhatsApp, ba tare da rasa ingancin sabis ba ko da a kan babban sikelin.

FerryScanner, a cikin babban yanayi, kusan an gudanar da shi Saƙonni 1.600 kowace rana tare da ƙungiyar mutane 25 godiya ga kwararar atomatik da rarraba aiki mai hankali.

Betersport ya ninka ƙungiyarsa, ya aiwatar da botbot kuma ya fara warware fiye da Tambayoyi 150 a rana ba tare da maƙarƙashiya albarkatun; tasirin haɗin gwiwa ya kasance mafi yawan aiki da ƙwarewa mafi kyau.

Wasu samfuran ma'auni kuma sun ɗauki matakai na farko: KLM na ɗaya daga cikin kamfanonin jiragen sama na farko da suka fara cin gajiyar WhatsApp API don sanarwa; a Brazil, yunƙuri irin su Consórcio Magalu sun sarrafa ta atomatik tsarin alƙawari ta WhatsApp don kar a rasa damar.

Abubuwan amfani masu amfani don tayar da ku da gudana yanzu

1) Maraba da saƙonni tare da bayyanannun tsammanin

Gaisuwa ta atomatik tana tabbatar da karɓa kuma tana saita sautin. Ya haɗa da ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun lokaci, kamar "za mu dawo gare ku a cikin sa'a," kuma, ba shakka, ku bi su sosai don kar a bata amana.

Alal misali: Sannu, na gode da rubuto mana. Mun fita a yanzu, amma Za mu amsa muku a cikin ƙasa da mintuna 60Na gode da hakurin ku!

2) Amsoshi masu sauri ga maimaituwa

Shafukan Kasuwancin WhatsApp da aka ayyana suna ba ku damar amsa a cikin daƙiƙa ga tambayoyin gama gari game da farashi, jigilar kaya, biyan kuɗi ko hannun jari, kiyaye daidaitaccen sautin alamar alama da kuma adana lokaci mai yawa.

Misalai masu fa'ida: rangwamen wucin gadi ("amfani da lambar NEWYEAR25"), buƙatun amsa, ko m rufe tattaunawa lokacin da kun riga kun warware lamarin.

3) Dokokin yin lakabi, sanyawa da bin diddigi

Tare da ka'idoji na atomatik, idan saƙon ya ƙunshi "tabbacin oda" an yi masa alama kuma an tura shi zuwa ƙungiyar bayan-tallace-tallace; idan ya gano "isarwa" an aika shi zuwa kayan aiki; idan babu wanda ya amsa a cikin mintuna X, jawo tunatarwa.

Takamaiman suna taimakawa rarrabuwa ta samfur ko rukuni (lipsticks, blushes, highlighters), da atomatik aiki aika kowane zare zuwa ga wanda ya dace bisa ga ƙwarewa.

Rarraba zagaye-robin yana rarraba tattaunawa daidai: hira ta farko tana zuwa A, na biyu zuwa B, na uku zuwa C… da sauransu. babu wanda ya yi yawa kuma ana nisantar kwalabe.

4) Tattaunawa da harsuna da yawa da masu gudana

Bot ɗin WhatsApp yana kwaikwayi tattaunawar jagora: yana gano mahimman kalmomi, yana yin tambayoyi, kuma yana ba da zaɓuɓɓuka. Kamfanoni kamar BAS World sun aiwatar da a kwararar harsuna da yawa don ba da taimako a cikin yaruka da yawa, samar da ƙididdiga har ma da tsara alƙawura.

Zana bishiyar tattaunawa, tare da tserewa ga ɗan adam lokacin da tambaya ta buƙaci ta; IA Yana da kyau ga FAQs da rarrabewa, amma akan batutuwa masu mahimmanci sa hannun mutane inganta kwarewa.

5) Tabbatar da ma'amala da sanarwa

Haɗa eCommerce ɗin ku kuma aika da tabbaci da sanarwa ta WhatsApp. biya akan Kasuwancin WhatsApp da sabuntawar sufuri; tare da samfurin "Na gode da siyan ku, lambar odar ku shine X", kuna buɗe kofa ga abokin ciniki yi tambayoyi a cikin zaren guda.

Wasu masu samarwa (misali, dandamali kamar Trengo) suna ba da haɗin kai da aka shirya don WooCommerce, Shopify, Magento, ko Lightspeed; duba cewa abokin tarayya yana goyon bayan su. samfuri tare da maɓalli da masu canji don keɓancewa.

6) Wa'adi da tunatarwa

Aika masu tuni kafin alƙawarin likita ko ziyarar fasaha yana rage nuni kuma yana inganta aiki; a cikin dillali, sanarwar isarwa kafin bayarwa yana tabbatar da cewa abokin ciniki yana samuwa kuma an shirya biyan kuɗi.

Ga ƙungiyoyin abokan ciniki tare da alƙawari a rana ɗaya, saƙonnin watsa shirye-shirye masu izini suna da amfani sosai, koyaushe suna mutunta yarda da chat windows na WhatsApp.

7) Locator da routing ta wurin

Idan kuna da wurare da yawa, botbot tare da mai gano kantin zai iya neman wurin kuma ya tura tattaunawar zuwa ƙungiyar da ta dace. Wannan shine abin da Hubo (shaguna 130, lamba ɗaya) ya warware tare da a bot wanda ke neman suna da wuri kuma ya zarce zuwa wurin da ya dace.

Wanene API ɗin Kasuwancin WhatsApp don?

Manyan kamfanoni tare da babban adadin tattaunawa, ƙungiyoyi masu rikitarwa da buƙatar ci-gaba da rahotanni suna samo a cikin API hanyar samarwa goyon baya na ainihi da kuma kula da inganci a sikelin.

Haɓaka SMBs waɗanda ke son haɓaka ba tare da hauhawar farashi ba na iya sarrafa tabbatarwa, tunatarwa, da FAQs don ƙungiyar ta iya mai da hankali kan abin da suke buƙata. gaske yana haifar da ƙima.

e-commerce da dillali suna haɗa kasida, biyan kuɗi, da dawo da katako; Bugu da kari, tallan tallace-tallace ta hanyar WhatsApp suna haifar da ROI mai mahimmanci saboda su isa da budewa.

SaaS da kamfanonin fasaha suna ba da damar haɗin kai tare da CRM da aiki da kai, da amfani da lokuta kamar OTP da 2FA don tabbatar da mai amfani ko ƙalubalen mutunci.

Masu ba da sabis (lafiya, ilimi, yawon shakatawa, da sauransu) suna aika sanarwa mai mahimmanci game da alƙawura, ajiyar wuri ko canje-canjen hanya da ginawa dangantaka mai tsawo tare da abokin ciniki tushe.

Yadda ake sarrafa kansa: WhatsApp Business app vs API

Idan kun fara farawa, kayan aikin asali na app (gaisuwa, rashi, da amsa mai sauri) suna rufe abubuwan yau da kullun; da kadan kokarin za ku yi ci gaba a wajen sa'o'in kasuwanci da sautin kamanni.

Lokacin da girma ya girma, API shine mataki na gaba: yana ba da damar chatbots, routing, ma'auni, wakilai da yawa da haɗi zuwa tsarin waje; hanya ce zuwa ci-gaba gyare-gyare, scalability da tsaro.

Babban bambance-bambance tsakanin API da app

Aikace-aikacen jagora ne kuma yana buƙatar wasu wakilai; API ɗin mai shirye-shirye ne, mai amfani da yawa, kuma yana amfani da samfura waɗanda Meta suka amince da shi. API ɗin kuma yana kunna saƙon saƙo mai aiki (kasuwa, mai amfani da kuma tabbatarwa) ƙarƙashin takamaiman nau'ikan da farashi.

Akwai zaɓi na "zaman tare" don amfani da API da ƙa'idar lokaci guda a wasu yanayi; la'akari da wannan zaɓin idan kuna buƙatar shi. sassaucin aiki na Transition.

Zaɓuɓɓukan shiga: Cloud API da On-Premise

Meta yana ba da hanyoyi biyu: da API ɗin Cloud (Haɗin kai tsaye ba tare da masu shiga tsakani ba, kuna biya kowace zance) da API ɗin kan-gida ta hanyar BSP (Masu ba da Maganin Kasuwanci), masu amfani idan kuna nema. ayyukan gudanarwa da karin tallafi.

Meta's Cloud API yana ba da tattaunawar sabis na kyauta 1.000 kowane wata; Bugu da kari, Meta ya sanar da cewa, farawa daga Nuwamba 1, 2024, tattaunawar sabis za su kasance kyauta, kuma waɗanda aka fara daga maɓallan CTA a ciki Facebook o Tallace-tallacen WhatsApp zai kasance kyauta na awanni 72.

Kunna API mataki-by-mataki

1) Samun asusun kasuwancin ku na WhatsApp da bayanan kasuwanci tare da cikakkun bayanai, sa'o'i, da kasida; 2) Tabbatar da kasuwancin ku Meta Business Manager; 3) Neman samun dama ga API ɗin yana nuna amfanin da aka yi niyya; 4) Yi rijista ta musamman lamba wanda zai iya karbi SMS ko kira don tabbatarwa; 5) Saita API na Cloud ko ɗaukar nauyin kai; 6) Loda samfura (HSMs) kuma fara haɗa su cikin CRM ko bot ɗin ku.

Ka tuna cewa WhatsApp yana iyakance takamaiman sassa (caca, barasa, abun ciki na manya, da sauransu), don haka tabbatar da cewa rukunin ku shine m kafin fara aikin.

Haɗa API tare da CRM ku kuma tsara ƙungiyar

Haɗa API zuwa CRM ɗinku yana haɓaka tasirin: zaku ga tattaunawa a cikin tire ɗaya, zaku iya sanya chats ta samuwa, jawo kayan aiki na atomatik dangane da matakan mazurari, da auna lokutan amsa kowane wakili.

CRM mai mayar da hankali kan saƙo kamar Leadsales yana ba ku damar tsara saƙonnin al'ada, sanya tattaunawa ta atomatik ta wurin aiki ko ramin lokaci, da tsara komai a ciki. ginshiƙan mazurari ta yadda ba a bar gubar a rataye ba.

Idan kun riga kun yi aiki akan tashoshi da yawa (WhatsApp, Facebook, Instagram) ko kuna so inganta WhatsApp Web, Ƙaddamar da komai yana guje wa kwafi kuma yana tabbatar da cewa abokin ciniki ya karɓa amsa guda daya daidaitawa, ba tare da haɗuwa tsakanin wakilai ba.

Yin aiki da kai tare da Zapier da sauran haɗin kai

Tare da Zapier zaku iya jawo saƙonnin WhatsApp daga abubuwan da suka faru a cikin CRM ɗin ku ko dandalin talla: lokacin ƙirƙirar jagora, canza matakai ko tabbatar da biyan kuɗi, ana aika saƙo. saƙon samfuri ko rubutu mai wadata tare da maɓalli.

Wannan haɗin kai ya dace don ayyuka kamar binciken bayan-sayarwa, sanarwar sabuntawa, aikawa fayiloli ko hotuna kuma tunatarwar da aka tsara tana gudana ba tare da sa hannun hannu ba.

Samfuran tattaunawa da nau'ikan: yadda farashin ke aiki

WhatsApp yana cajin kowane tattaunawar sa'o'i 24 kuma yana rarraba su zuwa tallace-tallace, kayan aiki, tantancewa, da sabis. Samfuran sun ƙayyade nau'in, don haka yana da kyau ra'ayi. kula da abun ciki kuma zaɓi nau'in da ya dace don kauce wa farashin da ba dole ba.

Mabuɗin Mahimmanci: Talla ya haɗa da tallace-tallace da katunan da aka watsar; mai amfani yana rufe bayan siye da lissafin maimaitawa; Tabbatarwa shine don OTP da tsaro; mai amfani ne ya fara sabis kuma, bisa ga jadawalin da Meta ya sanar, ya zama free a ranar da aka nuna.

Wasu dandamali suna ba da a kalkuleta bashi ko farashi don kimanta farashi ta ƙasa da nau'i; yi amfani da shi don hasashen saka hannun jari na yaƙin neman zaɓe da saita maƙasudin tuba na gaske.

Farashin ta yanki: abin da ya kamata ku yi la'akari

Farashin ya bambanta da kasuwa da kudin waje. Kasashe kamar Amurka, UK, da Singapore suna da yawa bambanta farashin, yayin da sauran ƙungiyoyin yanki (sauran Yammacin Turai, sauran APAC, LATAM, Gabas ta Tsakiya, Afirka, ko Tsakiya da Gabashin Turai) suna bin takamaiman tebur.

A wasu ƙasashe suna nema kudaden tabbatarwa na duniya daga 2025 (misali Masar, Malesiya, Najeriya, Pakistan, Saudi Arabia, Afirka ta Kudu ko UAE) don sa saƙon tabbatarwa ya fi gasa.

Masu bayarwa (BSP) da gwaji na kyauta: Twilio, MessageBird da ƙari

Idan ba kwa son sarrafa gabaɗayan aiwatarwa, yi la'akari da BSP. Twilio, alal misali, yana bayarwa gwajin bashi da kuma yanayin sandbox don aikawa da karɓar saƙonni kafin samarwa.

Twilio Quick Start Guide: 1) Ƙirƙiri asusun ku kuma tabbatar da bayanan ku; 2) Shiga cikin WhatsApp sandbox kuma aika da lambar ƙungiyar daga wayar hannu; 3) gwada samfuran da aka riga aka yarda da su; 4) amsa daga WhatsApp don buɗe taga na awa 24; 5) rajistar mai aikawa da kasuwancin ku a Meta; 6) jira yarda; 7) haɗa API a cikin app ɗin ku tare da shi jagora na farawa da sauri.

MessageBird kuma yana da yanayin gwaji wanda za'a iya kunna shi daga rukunin sa: kuna haɗa na'urar ku ta QR ko lambar shigarwa, zaɓi samfuri (tallafi, tabbatarwa, sanarwa), gwada masu canji na al'ada kuma ku kula da tattaunawa ta hanyoyi biyu a lokacin taga 24-hour.

Sauran masu samarwa kamar Vonage ko Zoko suna ba da tsare-tsare masu araha masu araha. A kowane hali, bincika cewa sun haɗa da tallafi don madannin m, awo da samfuran harsuna da yawa.

Ayyukan aiwatarwa: daga dabara zuwa ci gaba da ingantawa

Cikakken tsari yawanci ya haɗa da nazarin buƙatu, ma'anar manufa, shirin turawa, CRM haɗin gwiwa da sauran kayan aikin, ƙirar kwarara ta atomatik, horar da ƙungiya da tallafi.

Samfuran sabis na yau da kullun: ƙira na tsari da takardu, taswirar kwarara, sake fasalin matakai da matsayi, zaɓi na lasisi (misali suites kamar su. Zoho Daya), daidaitawar apps, aiwatarwa tare da tallafi da ci gaba da tsarin ingantawa.

Idan nauyin canji yana da yawa a cikin kasuwancin ku, samun abokin tarayya wanda ke bayarwa agile fasaha goyon baya da daidaitawa tare da abokan hulɗa na WhatsApp yana haɓaka karɓowa kuma yana guje wa rikici.