9 Types of Internet Advertising That Exist

Because the Internet is one of the most important mass technologies, the way of advertising has changed a bit. Now, multiple services, pages, applications, platforms, social networks and any space on the web are used to carry out advertising strategies.

This requires a connection, but the most important thing is to take advantage of the means available online so that advertising messages reach and achieve their goal: sell, persuade and stay in the minds of consumers.

As a result of this we can detect a series of types of internet advertising that can be useful to you depending on the campaign you have organized, since you don't even need to invest considerable amounts of money (in many cases), being much cheaper than advertising through other means.

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What is internet advertising?

Online advertising is the way to sell, persuade and change people's thoughts, using the multiple platforms of the Internet and taking advantage of the most appropriate multimedia formats. (messages, videos, audio, images, etc…).

The main feature of internet advertising is that there is no single way to reach the masses, but they can be used multiple strategies simultaneously to connect with your target audience and meet the goals of your campaign.

The 9 Most Common Types of Internet Advertising

Generally speaking, the types of Internet advertising available today differ from each other by the format used for the message, and by the medium in which it is transmitted and published. We can determine 9 alternatives:

1. Advertising using search engines

This solution is oriented to the use of positioning strategies SEO, but paying search platforms like Google to place them among the first places, according to a keyword or phrase, or a set of them.

La search engine advertising It tends to be targeted to a specific location, so when people search for something through the bar, a small ad will appear first identified with a label.

2. Display Network Advertising

This is a type of ad that we see on YouTube videos or similar platforms. Advertisers can use an editor to design a message, whether video, audio, image or just text, along with a segmentation according to your preferences.

For example, you can define the target you want to address using topics such as age range, geographic location of users, sex or gender, among other details. Of course, prices are varied, but not so exuberant.

3. Social Ads

They are paid ads to social media platforms such as Facebook, Instagram, Twitter and the like. The Social Ads They allow you to reach a certain type of audience using segmentation tags, and even thanks to users' browsing habits.

To do this, each network generates a data in which the user only has to upload the message, add the multimedia file and it will be published in the different spaces of the platforms, being one of the types of ads most successful today.

4. E-mail marketing

It can be a very effective way to advertise products, although it is mainly used to publicize services such as courses, software, among others. The medium used to share the message is email.

The advertiser must generate your own database with emails (following certain rules), to try to persuade them through an illustrated or text message, but always accompanied by a link and a call to action.

5. Remarketing

It is also found as 'retargeting' and it is a type of advertising strategy that consists of using the browsing habits and data of users when they enter a page and do not interact with it (buy, click on affiliate links, among others).

Remarketing ads work hand in hand with social networks like Facebook, to send personalized ads to this type of users mainly, so that they are persuaded to return to the page and buy.

6. Native advertising

It is called this because native advertising is manually posted on the page or platform you are working on, and does not depend on other services like AdSense for this. In addition, this is one of the most direct types of Internet advertising, but not always effective.

Native advertising generates informative articles, reviews, guides and reports; it creates banners and designs that are hung in a particular space on the page, and also adds direct links accompanied by calls to action.

7. Mobile Ads

This is perhaps the most invasive form of advertising ever invented, although it is still very effective. Mobile Ads They use web pages and applications to generate different types of ads depending on the size of the screens.

These can be small interactive games, videos, pop-ups, banners, images, links, among others, and messages They are added using strategic locations from the screen where a higher rate of interaction is ensured.

8 Content Marketing

Many love to work with him Content Marketing because it is a natural form of advertising created to generate valuable content for users, making them engage with the information and want to continue consuming more in the future.

Content marketing works with quality messages and not so much persuasive ones. The idea is that readers or consumers come back in the future and become familiar with the platform and then buy or subscribe of their own free will, thanks to the fact that they were fascinated by the website.

9. Google Shopping

Directly linked to the section 'Shopping' from Google, is a search engine which creates comparisons on the various internet pages, according to a product or service that the user is researching.

Google Shopping uses its algorithms to detect comparative articles, pages that are responsible for selling the product or service, buying guides and reviews, which users can read before deciding to purchase one.

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Conclusions

There are more and more types of advertising on the Internet that engage and captivate readers. The media used and the formats selected play a decisive role when it comes to whether the campaign succeeds or fails.

In addition, the choice of any form of online advertising of those we present to you in this article, will depend on characteristics such as the strategy, the type of target audience, the allocated budget, among many other things.