- TikTok Shop officially launches in Spain, being the first European country to receive this feature.
- The platform allows direct purchasing from videos or live broadcasts, highlighting features such as LIVE Shopping and the product showcase.
- Local brands such as Oh Juliette and Cocunat are already present on TikTok Shop, boosting their reach in the digital market.
- Seller registration will be available from February 2025 through the TikTok Seller Center.
TikTok continues to expand its horizons by officially landing in Spain with its new TikTok Shop feature, marking a before and after in the country's e-commerce. This innovative tool, already operational in the United States, the United Kingdom and several Asian countries, allows users to Discover, explore and acquire products directly from the application, without having to leave it.
Spain thus becomes the first European country in adopting this functionality, which integrates entertainment and commerce with a novel approach. The platform has positioned itself as a solid option for content creators, local brands and users looking for a shopping experience dynamic, simple and safe within the same app. The best thing? Now, videos and live broadcasts are also a gateway to the world of shopping.
What is TikTok Shop and how does it work?
TikTok Shop allows users to purchase products they see directly in videos or live streams. Integrated into the “For You” section, this tool transforms regular content into a shopping experience fluidUsers can click on a featured product, explore its details and complete the purchase in a process completely managed on the platform.
Key features include:
- LIVE Shopping: Sellers and creators can showcase their products in real-time during livestreams. Users can interact live, ask questions, and purchase items instantly.
- Product showcase: From a brand's profile, it is possible to review detailed product sheets, read reviews and access personalized collections.
- Affiliate program: Content creators have the option to monetize their activity by promoting products and earning profits through sales generated by their posts.
- Secure payment: Transactions are supported by trusted third-party payment services, ensuring speed and to maximise security and your enjoyment. on every purchase.
Local brands on TikTok Shop
The launch of TikTok Shop not only benefits users, but also represents a unique opportunity for local brands. Among the first companies to join this initiative are two prominent names:
- Oh Juliette: A family-run store that offers party dresses and has found TikTok to be an effective channel to connect with its audience.
- Cocunat: Digitally native cosmetics brand, recognized for its experience on the platform and its successful campaigns that have boosted sales and loyalty.
Both brands highlight how TikTok has allowed them to connect more commitment with consumers, boosting their sales and reinforcing their digital presence.
How to start selling on TikTok Shop
Businesses established in Spain will be able to register in the TikTok Shop Seller Center starting in February 2025. The platform has made available to those interested a series of guides and educational resources through the TikTok Shop Academy of Spain, where sellers will be able to learn about affiliations, policies and scalability.
To be part of TikTok Shop, sellers must have an active TikTok Business account, comply with the legal regulations of the country and have a bank account to manage payments and returns.
A unique shopping experience for users
One of the highlights of TikTok Shop is its ability to offer a personalized shopping experienceThe platform tailors content and recommendations to each user's preferences, making purchases more relevant and engaging.
In addition to browsing favorites from videos and live streams, users can leave products in their cart to purchase later, consult with sellers about specific details, and make payments quickly and securely—all right from the app.
With this strategy, TikTok is positioned not only as a social network for entertainment, but as an innovative e-commerce channel that combines the best of digital content with the convenience of online shopping.
With the official debut of TikTok Shop in Spain, the popular social network takes another step towards integrating digital commerce into its ecosystem. This new tool promises to revolutionize online shopping and become a benchmark for brands and users looking for a simple, entertaining and effective experience.
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