- NVIDIA and MediaTek collaborate on an ARM-based processor, seeking to compete with Intel and AMD.
- The processor debuted in the Project DIGITS supercomputer, intended for computing tasks. Artificial Intelligence.
- The alliance aims to lead the market for PC processors optimized for IA.
- The project could mark a turning point in the adoption of ARM CPUs for PCs with Windows.
NVIDIA and MediaTek have decided to join forces and enter the field of PC processors, a segment traditionally dominated by giants such as Intel and AMD. This collaboration seeks to revolutionize the market with a solution based on Intel architecture. ARM, specifically designed to take advantage of the benefits of the Artificial Intelligence.
The project debuted during CES 2025 with the launch of the AI supercomputer called Project DIGITS. This team not only includes the powerful NVIDIA Blackwell chip, but also integrates a central processor co-designed by both companies. The hardware promises low energy consumption along with a optimized performance for AI tasks, something that is already generating high expectations in the technology industry.
NVIDIA aims high: its strategic entry into the world of processors
NVIDIA CEO Jensen Huang confirmed that MediaTek will not only manufacture the CPU used in this project, but will also be able to market it independently. This strategic move benefits both companies, as NVIDIA secures a robust production capacity while MediaTek enters a new market with a innovator item.
The developed processor has 20 nuclei and employs manufacturing technology 3 nm de TSMC, one of the most advanced currently available. In addition, this chip comes with other advances such as support for large amounts of memory DDR5X y storage SSD Up to 4 TB, making it an attractive option for developers working with large-scale AI models.
How is this processor positioning itself in the market?
Project DIGITS is initially aimed at a specialized market, mainly AI developers and data scientists, who will be able to take advantage of their capabilities in systems Linux designed by NVIDIA. However, Jensen Huang hinted that this is just the beginning and that the company has plans to expand this type of processors to regular consumers.
On the other hand, This collaboration is a direct response to the growing competition that Qualcomm has achieved with its Snapdragon X Elite processors, launched in 2024. This product marked a turning point by demonstrating the viability of ARM processors in PCs with Windows, driving a transition that NVIDIA appears poised to lead.
The impact of ARM technologies on the future
The PC processor market is currently dominated by the architecture x86, but ARM's advances are beginning to change the landscape. In addition to offering high energy efficiency, ARM chips allow for more compact designs that are tailored to the demands of modern consumers. In this sense, NVIDIA's entry raises the level of competition even further.
MediaTek, for its part, brings its accumulated experience in the creation of SoC for mobile devices, an area where ARM processors are already the standard. This know-how combined with NVIDIA’s ability to innovate in specialized AI hardware could mean a disruption in the market as we know it.
Meanwhile, NVIDIA's long-term plans are not limited to developing hardware for AI professionals. According to Huang, there is a real possibility that this CPU will evolve to cover different market segments, including equipment for the general consumer. This opens a new chapter in the race for supremacy in the AI market. processor market.
This alliance between NVIDIA and MediaTek could mark a turning point in the technology sector. The combination of NVIDIA's leadership in artificial intelligence and MediaTek's capabilities in energy-efficient processor design could result in a new generation of smarter, faster and more accessible devices for everyone.
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