- Meta is implementing facial recognition in the European Union and the United Kingdom to detect fraudulent ads that use celebrity images.
- The optional system compares official profile images with photos used in suspicious ads and blocks fraudulent ads in real time.
- Users will be able to recover compromised accounts with a video selfie, verifying their identity with facial recognition technology.
- Meta ensures data privacy: Videos are encrypted and deleted after verification to comply with data protection regulations.
Meta has begun to implement new facial recognition technology in the European Union and the United Kingdom with the aim of strengthening security on their platforms. This system seeks to detect and eliminate fraudulent ads that impersonate celebrities, as well as offering a safer method to recover compromised accounts. For more information on the use of the Artificial Intelligence For safety, please see our article on the regulation of artificial intelligence in Europe.
With the growing concern about fraud on social media, the company has developed this optional tool. Its main function is to scan and compare verified profile images on Facebook e Instagram with those of suspicious ads. If a match is detected, the content will be automatically deleted., without the need for manual intervention.
A new approach to fighting fraudulent ads
In recent years, there has been a Significant increase in misleading advertisements They use the image of actors, YouTubers and other personalities to gain credibility among users and trick them into providing personal data or money.
Meta has assured that this new detection system based on artificial intelligence is Much more efficient than manual moderation. By operating in real time, it allows suspicious content to be identified and removed more quickly and accurately. The company has also indicated that it will only apply this technology with the consent of the public figures affected.
Furthermore, when addressing the rise in the number of fraudulent ads, it is crucial to consider how technological innovation offers effective solutions, as we can see in the analysis of new security technologies.
Account recovery with facial recognition
In addition to detecting fraudulent ads, Meta has incorporated facial recognition for account recovery on Facebook and Instagram. This new verification method will allow users to regain access to their profiles if they have been compromised.
When a user has problems accessing his/her account, he/she may be asked to record and upload a video selfie. This video will be analyzed and compared to previous profile images to confirm the identity of the legitimate user. According to Meta, this process It takes about a minute and provides a more secure and reliable solution to prevent identity theft.
With the advancement of technology, it is essential for users to understand how to protect their data, which also includes knowing the methods to unlock their devices. If you want to know more about how to unlock a Huawei, visit this guide on how to unlock a Huawei Y9.
Privacy and data protection
One of the main challenges that Meta faces with this implementation is to ensure the Data protection and user privacyThe company has assured that the videos used for verification will only be used once and will be deleted immediately after confirming the user's identity.
Furthermore, Meta has emphasized that these videos will never be posted on users' profiles and that all information will be stored securely with advanced encryption. The intention is comply with the strict data protection regulations in force in the European Union and ensure user confidence in this new security system.
It is essential for users to understand the importance of protecting their data in the digital world. For more information on Internet security, visit our article on the Internet of Behavior.
System availability and expansion
Since March 5, 2025, the option to use facial recognition to recover accounts is now available to users in the European Union, United Kingdom and South KoreaThis system is expected to gradually expand to more regions based on its acceptance and success in these initial markets.
Meta has made it clear that this feature is entirely optional and that users will be able to opt for traditional recovery methods if they prefer not to use the video selfie. However, the company maintains that this new system offers a higher level of security, as it makes it difficult for unauthorized account access to be achieved through impersonation attempts using AI-generated images.
With these new measures, Meta seeks to establish itself as a secure platform in the fight against digital fraud, while continuing to navigate the delicate balance between Privacy & Security in today's digital environment.
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