- Meta AI launches its own standalone app to compete head-to-head with ChatGPT and other assistants of IA.
- Based on the Llama 4 model, the app promises personalization, social integration, and advanced voice and image generation features.
- It replaces the Meta View app and allows you to control Ray-Ban Meta glasses and manage conversations between devices.
- Privacy and data control remain in the user's hands, with configuration options and history management.
Meta has taken a step forward in its commitment to Artificial Intelligence with the launch of its new Meta AI standalone app. After integrating AI functions into applications such as WhatsApp, Instagram y Facebook, the company finally launches its own environment for its virtual assistant, with the aim of providing a more personal and functional experience that doesn't depend on other social platforms.
This new app, which seeks to stand up to rivals such as ChatGPT or Gemini, arrives with tools aimed at personalization and natural interaction. It is a solution that combines software advances and hardware, opening the door to a digital assistant ready to accompany the user on their mobile phone, computer, or even on devices like the Ray-Ban Meta smart glasses.
What new features does the standalone Meta AI app bring?
The arrival of the app means the possibility of using Meta AI without depending on WhatsApp, Instagram or FacebookOne of its main assets is the voice conversation, designed to sound much more natural than usual. Thanks to the advanced Llama 4 model, Meta's AI can maintain fluid conversations, respond in a personalized way, and even interrupt or alter the tone in real time, becoming ever closer to human-like.
Furthermore, the app has inherited functions Previously only available for managing Ray-Ban Meta glasses, it's now possible to both control these wearables and transfer conversations between devices—for example, starting a conversation on the glasses and continuing it on your phone or computer—without having to perform complicated pairing.
Another new feature is the introduction of a social feed (called "Discover" or "Browse" depending on the region), where users can be inspired by popular AI prompts, share their own creations, or see how others use the app. This approach is reminiscent of Facebook's social consumerism, but brought to the world of AI.
Personalization based on Llama 4 and privacy at the center
Meta AI doesn't just answer questions or generate images: adapts the experience based on user interests and data, as long as the Facebook or Instagram accounts are linked. This allows you to remember specific details, such as preferences, important dates, or even topics that each person is typically interested in.
Privacy control rests with the user, who can turn the microphone on or off at will and configure how data is used. The app also allows users to adjust the visibility of shared prompts, providing greater security when managing personal information.
In regions outside the United States and Canada, personal data remains stored locally, and advanced customization features will be rolled out gradually. Meta says it will gather feedback from its users to refine privacy options and improve the app.
Wearable compatibility and cross-platform ecosystem
A differentiating aspect is that the app replaces the old Meta View and becomes the control center for both the AI assistant and Ray-Ban Meta. Previous users of these glasses will be able to migrate settings and media to the new app, and any user will be able to try out the AI on both mobile and web.
Meta's vision is to unify the experience: you can start a voice conversation on the glasses and continue it from your computer or phone, although reverse migration (from app to glasses) is not yet available everywhere.
Meta AI will continue to operate within the apps traditional company apps, for those who prefer not to use the new environment. The web version, meanwhile, has been updated to integrate many of the new features, such as voice chat, image editing, and access to the Discover feed.
How it works and what you can do with Meta AI
The app offers several main tabs: a history where you can consult conversations and commands Previous features include the Discover social feed, and the main chat for interacting with the assistant, whether by typing or speaking. Image generation and advanced editing are available in some countries, although other features will gradually arrive in Spain and Latin America.
Meta emphasizes that AI can:
- Answer complex questions and search for information on the web thanks to integration with external search engines.
- Generate and edit images using text, as well as modify documents or publications.
- Personalize tips and suggestions based on tastes, history and linked profiles.
- Sync usage across devices (mobile, glasses, computer) smoothly.
Voice is the main focus, but it can be switched to text at any time. Meta has also introduced a (limited-access) API and developer resources, opting for an open approach that contrasts with other proprietary AIs.
Privacy, availability and future plans
Security and respect for user privacy are points highlighted by Meta, which insists that no personal information is published without consentVoice controls can be disabled at any time, and the company is preparing a paid subscription trial for advanced versions, although this option is still in its initial stages and isn't expected to have an immediate impact.
The arrival of Meta AI's standalone app represents a significant shift in the virtual assistant market, focusing on natural interaction and full integration with Meta's digital ecosystem. The gradual rollout across different regions will allow for continued improvements to the experience, with new features and active listening to user feedback.
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