- March 10 is Mario Bros. Day, a holiday adopted by Nintendo in 2016.
- The origin of the day comes from the wordplay “MAR-10,” which resembles the spelling of “Mario.”
- Discounts and events are held in stores, on social media, and in official Nintendo platforms.
- The figure of Mario has transcended the video games to movies, animated series and merchandising.
Every March 10th, video game fans have a special reason to celebrate: the Mario Bros Day. This event, which has become a global holiday, pays tribute to Nintendo's iconic plumber, recognized for his signature red and blue attire and his starring role in some of the most influential franchises in the video game industry.
Although his first appearance was in 1981 within the title Donkey Kong, where he was still known as “Jumpman,” Mario’s definitive identity was cemented with the release of Super Mario Bros in 1985, revolutionizing the platform genre and catapulting it to worldwide fame. Since then, the character has appeared in countless games and has transcended into film, television and a wide variety of merchandise.
If you are interested in learning more about the impact of details in video games like Mario, I recommend reading about the Origin of the pipes in Super Mario.
Why is Mario Bros Day celebrated on March 10?
The reason behind this unique celebration lies in an ingenious pun. When writing the date in English as “Mar10,” the combination of characters resembles the name “Mario.” This coincidence did not go unnoticed among fans, who began to commemorate the date informally. It was in 2016 when Nintendo officially adopted it, granting it global recognition.
Since then, the Japanese company has taken advantage of the celebration to launch promotions, discounts and special events that involve the community of players and fans of the franchise.
Mario Bros Day 2025 Events and Promotions
As part of this year's celebration, Nintendo has prepared a series of annual and exclusive discounts for fans of the character:
- Discounts on video games: Iconic games like Super Mario Odyssey, Mario Kart 8 Deluxe y Super Mario 3D World + Bowser's Fury They have promotional prices since March 9th.
- Special package of Nintendo Switch OLED: A pack is released that includes the console along with the title Super Mario Bros. wonder and a three-month subscription to Nintendo Switch Online.
- Giveaway for a trip to Super Nintendo World: Participants registered on the My Nintendo platform have the opportunity to win a trip with access to the parks at the Universal Orlando complex.
- Mario Bros themed plane: JetBlue airline has designed a Airbus A320 decorated with characters from the franchise, including Luigi, Princess Peach and Bowser.
For those interested in Mario's story, it's also interesting to know when it will be available. Mario Run for Android, as it provides more context on its evolution across different platforms.
Mario's impact on popular culture
Beyond video games, the legacy Mario has expanded into other areas of entertainment. Over the years, he has starred in films such as the 1993 adaptation and the most recent animated installment, as well as appearing in television series and an extensive line of merchandising products.
In 2010, the recognition of the character was such that in Zaragoza, Spain, an avenue was inaugurated with his nameLocated in the Arcosur neighborhood, the Super Mario Bros. Avenue became a tangible tribute to Mario's influence on contemporary culture.
How to celebrate Mario Bros Day?
Fans around the world have adopted various ways to commemorate this special day. Some of the traditions include:
- Video game marathons: Many take the opportunity to play one of the classic or more recent Mario adventures.
- Participation in online challenges: Community challenges in titles such as Mario Kart 8 Deluxe allow players to compete in themed events.
- Cosplays and social media content: On platforms like Twitter and Instagram, followers share images and videos under the hashtag #MAR10Day.
- Visits to iconic places: Those who can, visit themed sites, such as Nintendo stores or amusement parks such as Super Nintendo World.
Also, if you want to learn about some types of video game genres who have also been influenced by Mario, is a good addition to your reading.
Year after year, the Mario Bros Day reinforces the relevance of a character that has marked generations. Since his debut in the 80s until today, Mario remains one of the most important emblems of the world of video games and pop culture, making March 10 a special date for millions of people.
Passionate writer about the world of bytes and technology in general. I love sharing my knowledge through writing, and that's what I'll do on this blog, show you all the most interesting things about gadgets, software, hardware, tech trends, and more. My goal is to help you navigate the digital world in a simple and entertaining way.