- Honor will invest $10.000 billion over the next five years to develop an ecosystem of devices with Artificial Intelligence.
- The company seeks open collaboration with tech giants such as Google, Qualcomm and operators such as Telefónica and Vodafone.
- The plan includes three phases that range from smartphones with IA, expansion to hardware and the development of artificial general intelligence (AGI).
- New products were announced, including the Honor MagicBook Pro 14, the Honor Pad V9 tablet, and the Honor Watch 5 Ultra smartwatch.
Honor has presented its ambitious strategic plan for the next few years, called Honor Alpha PlanThe technology company seeks to establish itself as a benchmark in the integration of artificial intelligence on devices, a bet that will be developed over three phases and with an investment of 10.000 million. During the presentation at the Mobile World Congress 2025, Honor highlighted its commitment to a open and collaborative ecosystem, working together with key technology companies.
An AI-centric approach
Honor's strategy is based on the creation of an ecosystem of smart devices that can interact fluidly thanks to artificial intelligence. According to James Li, CEO of the company, the goal is to transform the technology industry by allowing AI to be present in every aspect of everyday life. To do this, Honor will have the support of strategic partners such as Google, Qualcomm, Vodafone, Orange and Telefónica.
The three phases of the Honor Alpha Plan
The deployment of the Alpha Plan will take place in three stages, each with a specific focus:
- 1 phase: It will focus on the development of a smartphone with advanced AI, eliminating technological barriers and improving the user experience.
- 2 phase: Enter the AI on other devices, such as tablets, computers and wearables, expanding its ecosystem.
- 3 phase: The company will work on the development of artificial general intelligence (AGI), seeking a full integration of technology into society.
This ambitious approach aims to make AI accessible and useful for a wide range of devices, fostering the interoperability between platforms.
New AI devices
Along with the announcement of the Alpha Plan, Honor introduced a series of new devices that will integrate AI capabilities:
- Honor MagicBook Pro 14: An AI-optimized laptop for improved performance and battery life.
- Honor Pad V9: A tablet with a high-resolution display and advanced artificial intelligence features.
- Honor Watch 5 Ultra: A smartwatch with up to 15 days of battery life, ideal for tracking physical activity.
- Honor Earbuds Open: Headphones with real-time translation thanks to AI.
Honor also highlighted its new system Ultra-fast file transfer, which will allow users share documents between devices Android e iOS without complications.
Advanced AI Features in the Honor Ecosystem
In addition to the new devices, Honor announced innovative AI-powered features that will revolutionize the user experience:
- AI Upscale: It allows you to restore old portraits or improve the quality of images with artificial intelligence.
- Deepfake AI: A detection tool that will alert users when an image or video has been manipulated with AI.
- AI Mobile Agent: A solution that assists users with everyday tasks such as making restaurant reservations or managing calendars.
These features demonstrate Honor's interest in developing a smart ecosystem that makes the daily life of users easier.
A commitment to sustainability
During the event, Honor also reaffirmed its commitment to the environment, ensuring that its The goal is to achieve carbon neutrality in its operations by 2040. The company also plans to extend this commitment to its entire Supply chain and products in 2050.
Honor seeks to position itself not only as a benchmark in artificial intelligence technology, but also as a company that is committed to sustainability and responsible development.
Prices and availability
- Honor Earbuds Open: Now available in Spain for 149 Euros.
- Honor Pad V9: Available for 499 Euros in its 8GB+256GB version.
- Honor MagicBook Pro 14: It will not be available in Spain or Portugal.
- Honor Watch 5 Ultra: It will not reach Europe.
With the Honor Alpha Plan, the company demonstrates its intention to lead the market for devices based on artificial intelligence. Its commitment to innovation, collaboration with key technology partners and its commitment to sustainability position Honor at the forefront of the new digital era.
Passionate writer about the world of bytes and technology in general. I love sharing my knowledge through writing, and that's what I'll do on this blog, show you all the most interesting things about gadgets, software, hardware, tech trends, and more. My goal is to help you navigate the digital world in a simple and entertaining way.