- Hacoo stands out for offering replicas of famous brands at low prices and has gone viral in Spain.
- It works like a marketplace with slow shipping but an active community that shares deals and tips.
- The legality is ambiguous: the platform evades responsibility and promises reimbursement if customs intervenes.
In recent months, there's been a question that's been asked repeatedly on social media, search engines, and Telegram groups: What is Hacoo and why is everyone talking about it? If you have seen videos on TikTok or read comments on forums about buying brand-name sneakers and clothing at outrageous prices, you've probably heard of it. Surely you have wondered if it is legal, if it is reliable to buy here and, most importantly, if it's worth the risk Or is it better to opt for more well-known alternatives? Today we clear up all your doubts with the most complete and up-to-date analysis of Hacoo in 2025.
Let's take a deeper look at how this platform works, what makes it different from other Chinese online stores, what types of products you can find, and how it has encouraged thousands of young and old in Spain to try it. Get ready because there's a lot more to this viral app than meets the eye.
What is Hacoo and why has it gone viral?
Hacoo's popularity has exploded in recent months thanks to It has positioned itself as a real alternative to platforms like Temu, Shein or AliExpress., but with a very striking differential point: the possibility of buying almost exact imitations of top brand products at ridiculously low pricesIf you've ever wanted those Nike sneakers, The North Face sweatshirts, or Loewe bags but weren't willing to pay the original price, this app has probably been recommended to you.
Hacoo is not new to the market. Until relatively recently, it operated under the name SaraMartHowever, after a rebranding and a revamp of its app (now with a design reminiscent of Instagram or TikTok, where everything is infinite scrolling and personalized suggestions), has managed to attract attention and go viral on social media. Digital word of mouth – especially on TikTok – has done the rest: dozens of videos of Users showing off their Hacoo hauls and sharing direct links to products has boosted its notoriety as the go-to store for finding quality replicas.
How does Hacoo work? This is what the store looks like inside.
La The user experience in Hacoo is very similar to that of other major companies. apps chinese. Simply download the app from Google Play or the App Store, enter some basic information (full registration isn't required in many cases), and you'll quickly access a huge showcase dominated by flash sales, suggested collections, and a search engine to filter by item type.
Among the most notable categories we find men's and women's fashion, sports shoes, Handbags, mobile accessories, electronics and home productsBrowsing is simple and visual, filled with images and short videos about the products. You can even filter by trending or on-sale products so you don't miss out on bargains.
The purchasing process is very similar to that of other online stores. You choose the product, add it to the cart, enter the address and pay by card.. Payment is secure and, if you have any questions, customer service responds from the app or website itself, something that Hacoo has recently invested to differentiate itself from the limited support of other Asian platforms..
A highly valued detail is that you do not need to register in the traditional way: By filling out a few basic details you can start shopping. Shipping costs usually start from 4,99 euros, although it is possible to find promotions with free shipping, especially if you place group orders or during special sales periods.
Hacoo products: replicas, brands, and prices
The key to Hacoo's success is in Its catalog, full of imitations of almost any fashion, sports or accessories brand you can imagineAdidas sneakers, Nike, The North Face sweatshirts, Loewe-inspired bags… The variety is such that many buyers joke that "It's impossible to leave without something in your basket.".
Yes, All the products you will see on Hacoo are replicas. And here comes one of the Tricks of the platform: The products never show the original brand name in the advertisementIf you search for "Nike" or "Adidas," no results appear. But if you filter by color, shape, or style (for example, "black running shoes"), that's when clones almost identical to the originals start to appear.
Prices are usually well below market costThere are items that cost 25 euros and are priced at 120 euros or more in the official store. The difference is huge, although the quality can vary: according to the opinions of those who have purchased them, Most replicas are striking and difficult to distinguish with the naked eye., but in some cases, the size may be too small or the materials may be slightly inferior. In any case, The experience of Spanish users is, in general, positive, especially if you are sure that you are not buying the original but a good imitation.
Buyers and community: TikTok, Telegram, and recommendations
One of the great engines of Hacoo is the community effect. TikTok is seeing a surge in haul videos where users show off their complete orders., with direct links for anyone who wants to buy the same. There are also groups on Telegram with thousands of users (some exceeding 15.000 members) that share codes, links to specific replicas and tips to avoid making a mistake with the size or to save on shipping costs.
This collaborative feeling is also noticeable in the comments and reviews within the app itself, where buyers advise each other about the quality of the imitations, whether it is worth paying for one product or another or whether you should order a larger size than usual. User-to-user recommendation has been instrumental in popularizing Hacoo far beyond direct advertising.
Is it legal to buy from Hacoo? The debate over counterfeiting and intellectual property
The big question that haunts anyone who discovers the app is whether Is buying fakes on Hacoo legal or can it lead to legal problems?And reality is more complex than it appears at first glance.
Officially, Hacoo defines itself as a "marketplace" or intermediary between sellers and customers., just like Amazon or AliExpress. The platform emphasizes on its website that "is committed to protecting intellectual property" and combats infringements by monitoring potential complaints and removing illegal products if notified.
However, The actual operation of the store plays with a kind of legal loophole: Sellers do not advertise the original brand name or logo in their listings, and only in very specific cases do images of the final product with all the insignia appear. In the face of the law, as long as there is no explicit promotion of counterfeit products, the platform may avoid certain responsibilities unless he had direct knowledge of an unlawful act.
Although buying imitations in itself is not illegal for the consumer, If you introduce counterfeit items into the European Union, you may have problems at customs, with possible confiscation. If it's considered a violation or if the products don't comply with safety regulations (for example, with potentially dangerous dyes or ingredients). The legal battle against these stores is complex, especially if their registered office is outside the EU. Therefore, in practice, most interventions and controls fall to the border authorities.Criminal proceedings are rarely initiated against the end user unless there is a real risk to health.
What are the risks and benefits of buying from Hacoo?
Beyond legality, it is worth taking into account The potential risks and benefits of using platforms like HacooAmong the positive aspects, the following stand out:
- Huge variety of products of all imaginable categories.
- Very low prices, often ridiculous when compared to brand name stores.
- Shipping to virtually any country, increasingly faster and with the option of customs refunds.
- Good refund policy and customer service, which makes it easier to resolve incidents and queries.
- Recommendations and help from the community to get the sizes, quality and sellers right.
Among the most frequently cited risks or drawbacks:
- The products are always imitations, never originals., so if you are looking for genuine items this store is not for you.
- The delivery time is longer than on Amazon or AliExpress: They usually take between two and three weeks to arrive (although there are exceptions).
- Possible customs hold-upsAlthough Hacoo promises to refund you if you pay customs, this is important to keep in mind if you purchase high-value items.
- Quality may vary, although most experiences are satisfactory if you have realistic expectations.
- Risk that some products do not comply with European regulations (especially in cheap clothing, footwear or electronics).
If you decide to buy from Hacoo, you should do so with the understanding that you are purchasing a fake, and while the user experience is generally positive and safe, there is always a small margin of risk inherent to this type of platform.
What does the community say about Hacoo? Real-life reviews and experiences
Opinions on Hacoo are increasing and, in general, They highlight the ease of purchase, the surprising quality of many products and the feeling of "discovering bargains" that is almost addictive.New users often share their initial concerns ("I wasn't sure if I should trust it," "I thought it would be a typical scam"), but most end up recommending the app after their first purchase.
You have to be careful with the sizes and check the measurements well., since these are Asian products, they tend to be slightly smaller than European sizes. Many recommend always ordering a size up to get the right fit, especially for sneakers and sportswear.
Shipping costs and logistics have also improved significantly: while it used to be common to wait up to 30 days, the actual average delivery time is now around two to three weeks. In the event of delays, the refund policy is usually handled without too many issues.
The Spanish-speaking user community is very active in social networks, Telegram and groups WhatsApp, where tricks, links to specific replicas or recommendations are shared to find the best sellers. For those who value bargain hunting or sneaker collecting, Hacoo is already a reference alongside other stores like Temu or AliExpress, but with the advantage of focusing almost exclusively on quality imitations and constant new releases.
Finally, it highlights the Hacoo's commitment to a social and open space: allows you to share opinions, rate products and even recommend your own links to gain popularity on the platform, creating a kind of "internal network" that benefits both buyers and sellers and those looking to expand their circle on networks.
The combination of these elements explains why Hacoo has gone from being a semi-unknown app to becoming the viral phenomenon of 2025 for those looking for fashion and technology at bargain prices, albeit in an "alternative" version.
Hacoo's arrival at the top of the most searched stores in Spain is no coincidence. It combines the convenience of mobile shopping, a highly active community, and the ability to access desired designs for a fraction of their original cost.If you like taking risks and exploring new options, this app may surprise you—always be smart and know what you're buying.
Passionate writer about the world of bytes and technology in general. I love sharing my knowledge through writing, and that's what I'll do on this blog, show you all the most interesting things about gadgets, software, hardware, tech trends, and more. My goal is to help you navigate the digital world in a simple and entertaining way.