- Meta will launch smart glasses focused on athletes under the Oakley brand in 2025.
- New devices will include a smartwatch and AI-powered earbuds called “Camera Buds.”
- Technological evolution seeks to integrate augmented reality into consumer devices by 2027.
- Meta is stepping up its competition in the technology market with significant advances in wearables.
Meta plans to revolutionize the technology market with a new range of smart devices , including everything from augmented reality glasses to advanced audio solutions. The company, known for leading social networks like Facebook and Instagram , has invested heavily in expanding its influence in the wearable device sector with cutting-edge technologies . According to leaks, these devices will be launched in several phases, from 2025 to 2027, and will be designed to appeal to both everyday consumers and athletes.
In the near future, Meta plans to launch smart sunglasses under the Oakley brand , specifically aimed at athletes. This model, codenamed "Supernova," will not only include an integrated camera but also advanced features such as an AI assistant that will enhance the user experience in sports activities like cycling or skiing. These sunglasses will be a direct evolution of the Ray-Ban Meta, a previous product from the company.
Advances in augmented reality and AI devices
2025 will also mark the debut of the "Hypernova" glasses , a more advanced version of Meta's smart glasses, which will include a small AR display in one of the lenses. This device will allow users to view notifications and other basic functions in real time. The company has indicated that this will be an initial step toward full augmented reality products, the development of which is expected to be completed in 2027. The AR glasses aimed at the mass market, known by the codename "Artemis," will be designed to offer immersive augmented reality experiences.
In addition to glasses, Meta is exploring other areas such as smartwatches that could sync with these wearable devices. One standout project is the "Camera Buds," wireless earbuds that will incorporate cameras and operate using artificial intelligence. These earbuds are expected to be not only practical for listening to music but also offer advanced features such as image recording and real-time data analysis.
A smart ecosystem moving towards 2027
Meta's plans extend beyond individual products, aiming instead to create a fully interconnected technological ecosystem. For example, the "Hypernova" and "Artemis" glasses are expected to work in conjunction with other devices from the brand, including EMG wristbands known internally as "Ceres." This accessory will enable more intuitive interactions through muscle signals.
Furthermore, the company is developing its first generation of "pure" augmented reality products for the consumer market. The intention is to position itself as a leader in a sector where giants like Apple and Google are also investing. Although it will still be some time before these technologies are accessible to the general public, Meta's commitment to innovation makes it clear that its goal is to transform everyday experiences.
The price of these devices is another aspect generating excitement . According to some sources, AR display glasses could exceed €1.000, while basic versions, like the current Ray-Ban Meta glasses, have a much more affordable price of €299. Although these prices reflect the level of innovation, they also pose challenges to democratizing access to these technologies.
With this strategy, Meta not only seeks to amplify its presence in the hardware sector , but also to compete directly with other brands that already lead the wearable and augmented reality device market. This approach seems to align with Mark Zuckerberg's vision of building an interconnected digital universe where users can seamlessly combine their physical and virtual worlds.
The road to 2027 promises to be exciting for Meta and its consumers. From glasses with artificial intelligence capabilities to devices that will redefine technological interaction, the company is laying the groundwork for a more connected and functional future.
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