- Meta will launch smart glasses focused on athletes under the Oakley brand in 2025.
- New devices will include a smartwatch and AI-powered earbuds called “Camera Buds.”
- Technological evolution seeks to integrate augmented reality into consumer devices by 2027.
- Meta is stepping up its competition in the technology market with significant advances in wearables.
Meta plans to revolutionize the technology market with a new range of smart devices, which range from augmented reality glasses to advanced audio solutions. The company, known for leading social networks such as Facebook e Instagram, has made a strong commitment to expanding its influence in the field of wearable devices with state-of-the-art technologiesAccording to the leaks, these devices will be launched in several stages, from 2025 to 2027, and will be designed to satisfy both regular consumers and athletes.
On the nearest horizon, Meta plans to launch smart glasses under the Oakley brand, aimed especially at athletes. This model, which will bear the code name "Supernova", will not only include a integrated camera, but also advanced features such as a wizard Artificial Intelligence which will improve the user experience during sports activities such as cycling or skiing. These glasses will be a direct evolution of the Ray-Ban Meta, a previous product of the company.
Advances in augmented reality and AI devices
2025 will also mark the debut of the “Hypernova” glasses, a more advanced version of Meta's smart glasses, which will include a small AR display on one of its lenses. This device will allow users to View notifications and other basic functions in real time. The company has indicated that it will be an initial approach towards full augmented reality products, whose development is expected to be completed in 2027. The AR glasses aimed at mass consumption, known by the code name "Artemis", will be designed to offer immersive augmented reality experiences.
In addition to glasses, Meta is exploring other areas such as Smart watches that could be synchronized with these wearables. One notable project is the so-called “Camera Buds,” wireless earphones that will incorporate cameras and will operate thanks to artificial intelligence. These earphones are expected to not only be practical for listening to music, but also offer advanced functionalities such as image recording and real-time data analysis.
A smart ecosystem moving towards 2027
Meta's plans are not limited to individual products, but aim at creating a fully interconnected technological ecosystem. For example, the "Hypernova" and "Artemis" glasses are expected to work in conjunction with other devices from the brand, including EMG bracelets known internally as "Ceres." This accessory will allow more intuitive interactions through muscle signals.
In addition, the company is developing its first generation of "pure" augmented reality products for the consumer market. The intention is to position itself as a leader in a sector where giants such as Apple and Google are also investing. Although it will still take some time for these technologies to be accessible to the general public, Meta's commitment to innovation makes it clear that its goal is to transform everyday experiences.
The price of these devices is another aspect that is generating excitement.. According to some sources, AR display glasses could cost over €1.000, while basic versions, such as the current Ray-Ban Meta glasses, are priced at a much more affordable €299. While these prices reflect the level of innovation, they also pose challenges for democratize access to these technologies.
With this strategy, Meta not only seeks to amplify its presence in the sector of hardware, but also to compete directly with other brands that already lead the market in wearable devices and augmented reality. This approach seems to align with Mark Zuckerberg’s vision of building an interconnected digital universe, where users can combine their physical and virtual worlds in a fluid way.
The road to 2027 promises to be exciting for Meta and its consumers. From glasses with the ability to Artificial Intelligence to devices that will redefine technological interaction, the company is laying the foundations for a more connected and functional future.
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