- Modern codecs allow high compression while maintaining excellent visual quality.
- HEVC/H.265 and AV1 lead the way in compression efficiency for 4K, 8K and streaming.
- Compatibility and usage type determine which codec is best for each project.
Los video codecs They have become the cornerstone of the digital audiovisual world. Every time we stream a series, upload it to social media, or store a video on our device, we're using some type of codec, often without realizing it. The evolution of these technologies has allowed us to enjoy sharper images, higher resolution, all while consuming less space and bandwidth.
However, the range of video codecs with higher compression The range of codecs and formats is so vast that choosing the right one for each need can be a daunting task. Which codecs are the most advanced today? Which ones stand out for their compression capabilities? When is it best to opt for traditional solutions like H.264, and when is it worth switching to AV1 or H.266? Throughout this article, you'll find answers to all these questions and many more, with clear and practical explanations, so you don't get lost in the maze of acronyms and technologies.
Video codecs: what are they and why are they so important?
Un video codec He is simply in charge of compress and decompress digital video dataThe term comes from the English contraction of "COder-DECoder" or "COmpressor-DECompressor" and has an essential function in the era of streaming and storage Massive use of audiovisual content. In practice, when we record or play video, the codec works to make the file take up much less space, with hardly any loss of quality.
Compressing video files It involves identifying patterns, colors, and repeated movements, saving only the essential information and removing or merging redundant details. This results in much smaller files, ideal for both streaming over the internet and saving to any device. This is why we can watch series in 4K, share videos on social networks, or store our favorite recordings without filling up the hard drive in two days.
The importance of codecs goes far beyond simple size reduction: determine the visual quality, access speed, and compatibility of the video across different devices. An efficient codec can mean the difference between smooth playback on any device and a stuttering or incompatible experience.
Container and codec: two different concepts
One of the most common mistakes when entering this world is confusing contenedor y codec. While the codec is the algorithm that encodes and decodes the video (and audio), the contenedor It is like a box that groups different streams of video, audio and other associated data, such as subtitles, menus, metadata, etc.
Some very popular containers are .mp4, . Mkv, .mov y .avi. Within them, the video can be compressed in H.264, H.265, VP9, AV1 and others, and simultaneously the audio can use codecs such as AAC, Opus or MP3For example, an .mp4 file typically contains H.264 video and AAC audio, but can also use HEVC, VP9, or AV1 depending on the case.
How does compression work in video codecs?
The operation of a codec is based on reduce stored information thanks to different techniques:
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- Intra-frame compression: Works on a single frame, looking for repeated patterns within the same image. Very useful for editing but less efficient in terms of size.
- Interframe compression (inter-frame): Takes advantage of similarities between successive frames to save only the changes. This is the basis for efficient streaming and storage.
- Predictive coding: Only differences from previous or subsequent images are stored, instead of saving each entire frame.
Resolution and color reduction techniques: Depending on the complexity, irrelevant colors can be eliminated or the resolution can be reduced in barely perceptible areas.
The key is to achieve the ideal balance: maximum compression with the least loss of visual quality possible. The most advanced algorithms even take into account how the human eye perceives details, focusing on preserving the most sensitive areas and discarding the least noticeable.
Main current video codecs and their compression
At this point, it is time to review which are the most used codecs and which ones stand out for their greater compression capacityThe evolution over the last two decades has been frenetic, with a veritable battle between proprietary and open-source standards, patent wars, and the entry of large corporations into the development of new formats. Let's look at the most relevant ones:
H.264 (AVC): The standard that changed everything
H.264, also known as AVC (Advanced Video Coding), marked a before and after in the compression efficiencyIts popularity is due to its ability to store high-quality videos (even 4K) with very small file sizes, and its broad compatibility with almost any device, browser, and service. It has been adopted in both Blu-ray and digital camera streaming and recording.
H.264 uses techniques such as block-based motion compensation, variable size blocks, intra- and inter-frame prediction y entropy codingAll of this contributes to the fact that, in most cases, you can reduce the raw file size by around 70% while maintaining excellent visual quality.
Advantages: High compression, great visual quality, compatible with almost any device, it is the favorite for streaming and home editing.
Disadvantages: It's starting to fall short for 4K resolutions and above, its extreme compression makes editing difficult on low-power computers, and it's already looking "outdated" compared to more efficient successors.
HEVC/H.265: Doubling the Efficiency
With the arrival of content in 4K and 8K, a leap forward was necessary. Thus was born HEVC (High Efficiency Video Coding) or H.265, capable of offering the same visual quality as H.264 but with half the transmission speed or file size, more compression and less data consumption!
Innovations compared to H.264 include larger blocks (CTU), improved motion prediction algorithms, more segmentation modes, and special optimization for multi-core processors.
Advantages: Perfect for 4K and higher resolutions, the quality is excellent at medium or even low network speeds, ideal for streaming with bandwidth limitations.
Disadvantages: A complex and expensive licensing system, still limited support on some older devices, increased power demands when decoding and encoding, and initial adoption issues due to incompatibilities.
AV1: the future, without paying licenses
the codec AV1 has revolutionized the industry by becoming a standard open and royalty-free, driven by the Alliance for Open Media (AOMedia), with members such as Google, Apple, Amazon, Microsoft and Netflix. AV1 stands out for offering a 30% more compression than HEVC at the same quality, allowing for a top-quality video streaming experience even with limited connections.
Key improvements include: block encoding up to 128×128 pixels, adaptive quantization and state-of-the-art prediction techniques. Furthermore, it is the best alternative for HDR and 8K content.
Advantages: Outstanding compression efficiency, license-free, and future-proof (8K and beyond). Adopted by leading platforms like YouTube.
Disadvantages: Greater coding complexity, requires hardware and modern software (although compatibility is increasing), is still in the process of mass adoption and some older equipment may not support it.
H.266 (VVC): The Next Generation
The standard H.266 or VVC (Versatile Video Coding) It is presented as the next step in video compression, halving data requirements compared to HEVC. Its development is designed to address the explosion of ultra-high definition video, mobile streaming and applications such as virtual realityIt's still in its implementation phase: it promises video files of the same size as HEVC but with twice the visual quality, or, put another way, identical-quality videos with half the data.
The main challenge: it doesn't yet have widespread support in hardware or software, so for now AV1, H.265, and H.264 remain the most practical options for most users.
VP8, VP9 and other competitors
VP8 and VP9, developed by Google, are mainly used for playback in web browsers and HTML5 platformsVP9 is the direct alternative to HEVC, also patent-free and widely adopted by YouTube for delivering 4K video. Its efficiency is slightly lower than AV1, but significantly better than H.264.
Other relevant codecs and use cases
- MPEG-4: Predecessor to H.264, still used in older cameras and systems that do not require maximum efficiency.
- WMV (Windows Media Video): Widely used in Windows environments, especially for compressed and small-sized videos.
- ProRes: Apple's professional codec, designed for editing and post-production, less compressed and easier to edit (at the cost of much larger files).
- DNxHR: Professional cross-platform alternative for editing, especially on AVID systems.
Codecs by use: professional vs. consumer
Los professional codecs (ProRes, DNxHR, MPEG-2 for broadcast, XAVC) prioritize the Maximum quality and ease of editing in television, film and post-production studios. The resulting files are larger, but the compression is less aggressive, making it easier to edit without significant loss of quality. On the other hand, consumer codecs (H.264, H.265, VP8 / 9) seek the ideal balance between size and quality, and are optimized for streaming, recording with mobile phones and compact cameras.
Differences and advantages between the most used codecs
- H.264: : The best in compatibility, ideal for almost any device and platform, good for streaming and general storage.
- H.265: allows you to double efficiency while maintaining quality, very useful in 4K/8K and when space or bandwidth are critical.
- AV1: The most innovative compression option, especially interesting for those looking for a future without license limits.
- VP9: Excellent for the web, especially YouTube, and compatible with most modern browsers.
The decision often depends on the type of content, the resolution you're working with, and the compatibility level with your devices or audience.
The importance of transcoding
La video transcoding It is the process of converting a video from one codec to another, or changing its bitrate and resolution. This is essential for adapting videos to different platforms, reducing their size for streaming or storing on other devices, and always ensuring the highest possible quality for each user based on their connection or equipment. For a deeper dive into conversion techniques, you can check out how to Export videos in different formats with Adobe Premiere Rush.
The process typically involves four steps:
- Decoding: transform the video into its original format to work with it.
- Coding: re-compress the video in the new format or with new parameters.
- Quality setting: change resolution or bitrate parameters to balance quality and compression.
- Final coding: save the video in the desired format and codec, ready for your destination.
Video compression and streaming on different platforms
The big streaming platforms (Netflix, YouTube, Disney+, Amazon Prime Video…) adopt the most efficient codecs as technology evolves. That's why, while years ago everything was in H.264, HEVC or AV1 video is gradually gaining ground, especially in 4K, 8K, and HDR content. This strategic choice seeks to reduce distribution costs, offer unsurpassed quality, and make the experience much more fluid even with limited connections.
When you play a movie or series, the servers detect your devices and bandwidth and automatically select the optimal codec and quality. This way, you can watch without interruptions even on slow connections, and take full advantage of your TV's potential if you have fiber optic or 5G.
What is the best video codec for each situation?
- Online streaming: H.264 is the safest bet due to its compatibility, although HEVC or AV1 offer greater efficiency if your platform and device allow it.
- 4K and 8K: HEVC and AV1 are essential. For professional broadcasting, H.266 will be key in the coming years.
- Professional video editing: ProRes and DNxHR are the favorites, as they allow retouching without loss of quality.
- Long-term storage: MP4 with H.264 is the most universal, but AV1 is ideal for those thinking ahead.
- Use on web and social platforms: MP4 with H.264, VP9 or AV1 depending on compatibility. Instagram y Facebook They prefer MP4/H.264, while YouTube already accepts AV1.
Advantages and disadvantages of the main codecs
Here's a look at the pros and cons of the most advanced compression codecs:
- H.264: Very stable, universal and fast, although lower compression compared to new standards.
- HEVC/H.265: Brutal compression, but it requires more resources, still uneven support, and can incur licensing costs.
- AV1: The ultimate in efficiency and royalty-free, but not all devices support it yet and encoding requires powerful hardware.
- VP9: Very handy for web streaming, especially in browsers.
- H.266 (VVC): The future is promising in the medium term, but still poorly supported on consumer devices.
- ProRes/DNxHR: Ideal for film and advanced editing, but very large files and not suitable for streaming or mobile devices.
The role of video containers
You can't talk about codecs without mentioning the containersIts function is to group all the video elements—image, audio, subtitles, metadata—into a single file. The most common are:
- MP4: The king of compatibility, it supports H.264, H.265, AV1, VP9 video and AAC audio, among others.
- MKV: Very flexible, open source, ideal for storing multiple audio files and subtitles alongside your video. Compatible with almost all modern codecs.
- MOV: Developed by Apple, commonly used in professional publishing and brand products.
- AVI: Veteran format, supports multiple codecs but is less efficient today.
- WMV: Owned by Microsoft, oriented to compressed files and Windows systems.
Choosing the right container is essential to ensure your videos work on all the devices and platforms you share them on.
Uncompressed RAW vs. Compressed RAW: When is each one relevant?
In professional environments (cinema, commercials, advanced post-production), videos are usually recorded in uncompressed RAW formats, which retain all camera information, making them ideal for advanced editing and retouching. However, the files take up so much space that they're rarely used outside of professional studios.
The alternative is the compressed RAW video, which applies some compression (often with codecs like ProRes RAW, BRAW, or CinemaDNG) but maintains most of the original quality, making it easier to store and edit.
What is the future trend in video codecs?
The audiovisual sector is constantly changing. The arrival of 8K streaming, virtual and augmented reality, the omnipresence of mobile video, and the growth of Artificial Intelligence make it essential to use increasingly compact and efficient codecs. For this purpose, platforms such as How to transfer videos from iPhone to PC will become a common practice to facilitate management and editing.
AV1 and H.266 will be the protagonists in the coming yearsThe first, due to its open approach and adoption by the largest platforms; the second, because it represents the pinnacle of video compression, pushing efficiency to the limit so we can enjoy 8K content or immersive experiences on increasingly smaller devices without skyrocketing data consumption.
Of course, the transition will be gradual, and in the meantime H.264, H.265, and VP9 will remain essential in many workflows for years to come.
The battle of video codecs continues, and innovation in compression and playback technologies will continue to set the standard for enjoying high-quality audiovisual content under any circumstances.
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