- NVIDIA will stop manufacturing the RTX 4060 and RTX 4070 graphics cards in the first quarter of 2025.
- The replacement of the segment is planned with the arrival of the new RTX 50 with Blackwell architecture.
- Stock shortages will first affect the RTX 4070, becoming less common from February 2025.
- The 'SUPER' and Ti versions of the Ada Lovelace architecture are expected to remain on the market for a limited time.
INTERNATIONAL POLICY
Andrej Sokolow/dpa
In the panorama of hardware graphic, NVIDIA has confirmed a move that marks a new direction in its production strategy. The RTX 4060 and RTX 4070 graphics cards, two of the most popular models in its GeForce 40 line, will cease production before the end of the first quarter of 2025. This change comes in a context of technological and market evolution, where NVIDIA already has one eye on the launch of the RTX 50 with the new Blackwell architecture.
According to various reliable sources, including reports from Chinese media such as IT Home, the life cycle of these mid-range GPUs is coming to an end. While the RTX 4070 will see its stocks run out as early as February, the RTX 4060 and RTX 4060 Ti models will be available for a few more weeks, although with limited availability that could last until March 2025.
The transition aims to pave the way for the RTX 50
The context of this decision seems to be linked to the imminent deployment of the new generation of GPUs based on the Blackwell architecture.. Even though these cards have not yet reached the market, their announcement has raised expectations around greater performance capabilities and energy efficiency. To avoid unnecessary overlap between generations, NVIDIA is choosing to end production of the RTX 4060 and RTX 4070 early.
These kinds of decisions have been seen before. In the case of the high-end, the RTX 4070 Super has replaced the non-'Super' versions due to a better price-performance ratio, which possibly explains the reason behind this new strategy.
Shortages and transition in the market
Availability of the RTX 4070 will be particularly limited, as partner manufacturers (AIBs) will not receive any more units once current stock runs out. Meanwhile, both the RTX 4060 and RTX 4060 Ti will have one final restock in February before disappearing, although no specific reasons have been announced for the discontinuation of these more affordable GPUs.
In parallel, NVIDIA is expected to introduce the initial models of the RTX 50 series before the final cessation of production of the RTX 4060 and RTX 4070. This will allow for a smoother transition and prevent consumers from having to turn to competitors such as AMD or Intel, which are also launching models in similar ranges.
Impact on users and the market
The disappearance of these graphics cards will leave a gap in the mid-range segment that NVIDIA plans to fill with the RTX 5060 and 5060 TiHowever, these new GPUs still do not have an exact release date, which generates some uncertainty among users looking for affordable options with good performance.
Currently, the 'Super' versions of the RTX 4070 have taken center stage, offering a more attractive balance for those looking for optimal performance. However, the end of production of the RTX 4060 and RTX 4070 could also mean fluctuations in price and availability, something that will affect both end users and distributors.
For many enthusiasts and specialists in the sector, this movement not only reflects a generational change, but also a more aggressive marketing strategy by NVIDIA. By optimizing its portfolio, the company seeks to maintain its leadership in a segment in which competition is increasingly fierce.
With There With limited availability for these GPUs, interested users may find that purchasing options are drastically reduced in the coming months. While the future of the RTX 50 is looking promising, these changes once again underline how the graphics card market is constantly evolving to adapt to new demands and technologies.
Passionate writer about the world of bytes and technology in general. I love sharing my knowledge through writing, and that's what I'll do on this blog, show you all the most interesting things about gadgets, software, hardware, tech trends, and more. My goal is to help you navigate the digital world in a simple and entertaining way.