- Netflix will integrate video podcasts of Spotify with an initial launch in the US in early 2026 and subsequent international expansion.
- The selection includes titles from The Ringer and Spotify Studios such as The Bill Simmons Podcast, The Zach Lowe Show, and The Dave Chang Show.
- The Joe Rogan Experience is not part of the deal; financial terms have not been disclosed.
- The alliance seeks to diversify Netflix's offering and expand the reach of Spotify creators amid the rise of video podcasts and competition from YouTube.
Netflix and Spotify have sealed a deal distribution alliance which will carry a selection of video podcasts from Spotify to the Netflix platform starting principles of 2026 in the United States, with a phased international rollout.
The proposal starts with curated programs of Spotify Studios y The Ringer, with well-known titles such as The Bill Simmons Podcast, The Zach Lowe Show or The Dave Chang Show; for now, The Joe Rogan Experience is not included and financial terms have not communicated.
What the agreement includes
Netflix will incorporate full video versions from a selection of podcasts, covering three main areas: sports, culture and lifestyle y true crime, with staggered releases and a growing catalog.
In sports, the initial list brings together some of the most followed formats of The Ringer ecosystem and associates, with key names that reinforce the commitment to the sports conversation in audiovisual format.
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- Fairway Rollin'
- The Mismatch
- The Ringer F1 Show
- The Ringer Fantasy Football Show
- The Ringer NFL Show
- The Ringer NBA Show
The slope of culture and lifestyle adds analysis, interviews, and gastronomy spaces, expanding the spectrum of unscripted content available on the video platform.
- The Rewatchables
- The Big Picture
- The Dave Chang Show
- Recipe Club
- Dissect
En true crime, Netflix will showcase video podcasts that have gained traction on and off Spotify, reinforcing interest in this genre among global audiences.
- Conspiracy Theories
- Serial Killers
Calendar and availability
The content will debut in US in early 2026, and will be extended to more countries after that first wave; for the moment, there are no confirmed dates for Spain or Latin America.
The company has indicated that the deployment will be progressive, with more titles joining as the collaboration progresses and audience response is measured in each market.
Company statements
From Netflix, Lauren Smith, vice president of content licensing and strategy programming, stresses that the rise of video podcasts makes it possible to offer “full video versions” of outstanding programs to the audiences of both platforms, incorporating new voices and perspectives to your catalog.
On behalf of Spotify, Roman Wasenmüller, vice president and head of podcasts, points out that the alliance opens a “distribution opportunity” additional for creators and helps your content reach audiences that were not previously exposed to the format.
The strategy fits with Netflix's stated goal of exploring unscripted content and emerging formats, an idea that its management had already suggested in the past as part of its diversification.
Why it matters and competitive context
The movement comes at the height of the boom video podcast, a format that is growing much faster than pure audio; some estimates cited by analysts speak of a rate of up to 20 times higher, with YouTube as the main place for its consumption.
Over 300 million subscribers on Netflix and around 640 million active users At Spotify, the partnership combines two massive foundations to drive discovery and commitment of this type of content.
In addition to strengthening its proposal against YouTube and other alternatives to cable, the move gives Netflix relatively more agile content production and Spotify an additional screen with enormous global reach.
Distribution and monetization model
The parties have not revealed the financial details of the agreement, nor whether there will be extended exclusivity or specific windows compared to other video platforms.
In terms of exploitation, the industry is considering avenues such as dynamic advertising insertion, sponsorships, cross-promotions between services and collaborations for live events, although these options have not been officially confirmed.
For Spotify, the pact could translate into greater reach without deploying additional video infrastructure; for Netflix, it means diversifying its catalog with lower cost formats relative and expand There viewing with conversational content.
Beyond the Boot, the selection is expected to be update with new titles and genres. The absence of The Joe Rogan Experience The initial package marks the scope of this first phase, which prioritizes brands such as The Ringer and spaces of strong traction in sports, culture and true crime.
The collaboration between Netflix and Spotify fits with the trend of convergence between audio and video: a first wave of video podcasts with recognizable names, a calendar that starts in the US and an international expansion to be confirmed, the interest of both companies in to diversify and a monetization horizon that will combine advertising, sponsorships, and discovery efforts as the format becomes established.
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