- LALIGA and Microsoft have been collaborating for more than eight years in the modernization of Spanish football through solutions based on IA.
- The Beyond Stats platform analyzes more than 50 advanced metrics in real time thanks to AI and machine learning.
- Microsoft 365 Copilot Improves LALIGA's internal productivity by optimizing administrative processes and decision-making.
- A simultaneous translation system is being developed to make broadcasts accessible to a global audience.
For years, LALIGA and Microsoft have joined forces with a clear objective: to take advantage of the Artificial Intelligence (AI) to transform different aspects of professional football in Spain. This collaboration has enabled the development of advanced tools that benefit both clubs and fans, optimising data management, internal administration and the spectator experience.
The impact of AI on LALIGA goes beyond what we could imagine, ranging from the collection and analysis of data in matches to the optimization of the daily work of its employees. Thanks to the use of advanced models of Generative AI and tools like Microsoft 365 Copilot, the competition continues to evolve across the board.
Beyond Stats: Real-time data to improve football
To improve game analysis, LALIGA has developed the platform in conjunction with Microsoft Beyond Stats, a system that provides detailed information on player performance across more than 50 advanced metrics. Thanks to high-resolution cameras located in the stadiums and data processing in the cloud, key information is collected such as distance traveled, speed o probability of goal.
The system is capable of processing 3,5 million data per match, allowing coaches and players to adjust strategies with reliable and instantly updated information. In addition, team coaching staff can access this data through devices equipped with Microsoft Surface Pro 9, facilitating real-time decision making.
Content Personalization with AI
Another field where AI is making a difference is in the content personalization. The official LALIGA application has integrated advanced technologies that allow generating clips of the most exciting moments of the matches, adapted to the interests of each user.
According to Pepe Guerra, Director of Technology and Innovation, these tools guarantee a unique experience for each fan, strengthening the connection with the competition and allowing clubs to amplify their impact on social networks.
AI for business optimization
The implementation of Copilot for Power BI has allowed LALIGA to manage more than 70 dashboards, transforming data into useful information for decision making. In this way, it is easier to analyze audience trends, stadium attendance and commercial performance.
In addition, with the integration of Microsoft Azure Arc, more efficient management of the technological infrastructure has been achieved, guaranteeing a low latency in the 42 stadiums where the matches are played.
Future: Real-time translation with Azure OpenAI
Looking to the future, LALIGA is working on an innovative simultaneous translation system for their broadcasts, with the aim of reaching a global audience. Using Azure OpenAI, the voice of the commentators can be translated in real time without losing their original tone, facilitating access to the content in different languages.
This advancement will allow fans from all over the world to enjoy matches with greater immersion, eliminating language barriers and reinforcing the international expansion of the competition.
The penetration of Artificial Intelligence in football is redefining the way in which this sport is organized, managed and consumed. The collaboration between LALIGA and Microsoft has made the Spanish competition a benchmark in technological innovation, improving the quality of the game and the experience of fans around the world.
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