- Use of native tools and external applications to adapt videos to the 9:16 format.
- Importance of visual and auditory optimization to improve reach in social media algorithms.
- Content strategies based on initial hooks and subtitling to increase engagement.
These days, it seems that if you don't record vertically, you simply don't exist in the digital world. Platforms like TikTok or Instagram Reels have imposed a own aesthetics where the 9:16 aspect ratio is the norm. Although you can technically upload a horizontal clip, the reality is that it looks terrible and doesn't fit with what users expect to see while scrolling through their mobile screens.
If you have the problem that your best shots are horizontal or you simply want your videos to have a professional finish Before you publish them, don't worry. You don't need to be an editing expert to make your content look amazing, as there are simple tools, both native and third-party, that allow you to adapt any clip in the blink of an eye.
How to convert a video from horizontal to vertical
If you're using an Apple device, like an iPhone or iPad, you don't need to install anything unusual. You can go directly to the Photos app, select your video, and tap the button. edit in the top cornerOnce inside, look for the formats icon (top right) and scroll until you find the 9:16 aspect ratio. Simply adjust the framing so that the most important elements are centered and then save.
For Android users, the process is very similar. If you use Google Photos, you just need to tap on Edit and then cropThere you'll see a button with a rectangle and two arrows that lets you change the orientation. When you select "Switch to vertical" And by choosing the 9:16 format, you'll have your video ready for action. This works the same in most native galleries from brands like Samsung or Xiaomi, although you can also trim videos on TikTok directly.
Recommended apps for a professional finish
Sometimes, the native editor falls short because it only trims and doesn't allow for added magic. In that case, CapCut is the star optionbecause it's fully integrated with the TikTok ecosystem. You just have to import your clip, go to the "Crop" section, and select the 9:16 format. The best thing about this app is that it lets you export the highest quality and add effects that make the video less boring, especially if you're learning How to edit TikTok videos on PC with CapCut.
There are other very powerful alternatives depending on what you are looking for. InShot is ideal For quick touch-ups and adding blurred backgrounds if you don't want to crop the image too much. On the other hand, if you're looking for something more versatile, Canva offers amazing video tools for adding stickers and animations. And if you're feeling a bit more advanced, Adobe Premiere Rush It is a lightweight version of Premiere that allows for very precise automatic reframing.
Strategies for mastering the algorithm
It's not enough for the video to be vertical; it has to captivate the user. hook of the first 3 seconds It's vital. If nothing impactful happens or you don't ask a powerful question at the beginning, people will keep scrolling. It's fundamental. eliminate the silences and the downtime to make the rhythm frenetic and dynamic.
Another critical point is audio and text. A huge number of people consume content silently, so add automatic subtitles It's not an extra, but a necessity, and could even create a subtitle file for videos manually. Additionally, using trending music helps the TikTok or Shorts algorithm rank you higher, as these platforms tend to boost viral audio.
Common mistakes you should avoid
- Leave black bars: It's the most basic mistake. A video with black borders at the top and bottom gives an amateurish impression and drastically reduces engagement.
- Cut out heads or hands: When zooming from horizontal to vertical, it's easy to lose part of the subject. Always check that the be correct framing.
- Low resolution: Avoid sending videos via WhatsApp before editing them, as the compression is brutal. Always export in 1080 × 1920 pixels to maintain sharpness, or use tools like LosslessCut for cutting videos without losing quality.
The impact of the vertical format on marketing
The success of brands like Sephora or elf demonstrates that vertical video creates a a much more intimate connection and personal connection with the audience. By occupying the entire screen, the user is completely immersed in the experience, which facilitates virality. The use of challenges and interaction with influencers are tactics that enhance this format, making it a powerful sales tool.
Looking ahead, we will see even greater integration with the artificial intelligence and augmented realityImagine filters that allow you to try products in real time within a vertical video. Furthermore, mobile SEO is evolving, and having optimized videos can make a difference. appear in Google search resultsnot only within the social network.
Mastering the conversion of horizontal clips to the 9:16 format and applying editing tricks like subtitling and visual hooks is key to succeeding in today's TikTok, Reels, and Shorts ecosystem, ensuring that content not only looks good but truly impacts and engages the right audience.
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