How to Have a Personal Blog on Instagram

Do you want to know how you can have a Personal blog in InstagramBy following this guide you will know the advantages and limitations of this model and how to get started effectively in 8 simple steps.

Do you want to start blogging on Instagram without having to create a website? It is quite possible and can be a very interesting strategy in many cases! Starting a blog on Instagram is quick, easy and can be done in an hourWe invite you to continue reading to learn the exact steps to start your own personal blog on Instagram.

What is a personal blog on Instagram?

Blogs have evolved over the years and the platforms people turn to for information have also changed. One major change is the shift from blogs hosted on websites to microblogging.

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A microblog is a way of sharing information through short messages. For example, there are those on Instagram or Twitter. Starting a personal blog on Instagram would fall under the realm of microblogging. The good news is that you don't need to deal with hosting, site design, or writing lengthy content to start blogging on Instagram.

So what exactly is a microblog?

Microblogging is all about sharing your thoughts through any social media platform. It's pretty simple. Chances are you've already participated in microblogging and didn't know it.

You'll discover a lot of strategies in this post. Starting a blog on Instagram will allow you to share your thoughts with a large audience, but it will also give you the opportunity to get paid for your Instagram posts by partnering with brands and showcasing their products!

The benefits of starting a personal blog on Instagram

Blogging on Instagram has clear advantages. You don’t have to worry about running a website or creating 1000+ word articles!

A clear example can be seen in the account of @thecontentplanner who uses Instagram as a blog to feed her store.

These people prefer to use Instagram (rather than hosting a blog on their website) because it allows them to increase their sales by directing their audience directly to their website through Instagram stories and posts.

In addition to increasing sales, thecontentplanner loves being able to communicate directly with their customers through stories and comments, giving them the opportunity to strengthen their customer/brand relationship.

Another example of using a personal blog on Instagram is Victoria Zermeno who also uses this platform instead of a blog. For Victoria, she appreciates that Instagram connects her with brands she can collaborate with and allows her to share their affiliate products.

Victoria not only used Instagram for promotional purposes, but she was also able to connect with other like-minded women. Before we jump straight into how to start a personal blog on Instagram, we will introduce its limits.

The Disadvantages of Starting an Instagram Blog

This article would not be complete if we did not talk about the disadvantages of starting your personal blog on Instagram. First of all, the analysis is limited to what Instagram decides to provide you, which is not as detailed as Google Analytics or other analytics platforms.

• One of the benefits of having a standalone blog/website is that you can use analytics to really dig into what your audience likes and dislikes and start A/B testing various things to increase your traffic.

While that is not impossible with Instagram Insights, it is definitely much more limited. However, some platforms like InstaBOSS They allow you to have statistics about your Instagram account.

So you don't own your content on Instagram (technically).

• If Instagram were to shut down tomorrow, everything you worked for would be gone. Your account could also be hacked and you could lose everything.

But the same could happen to your website, if it gets hacked. The only difference is that with your website, you can backup and restore data if needed.

• You can't backup your InstagramIf you were hacked and deleted, you would be gone forever.

NOTE: : You can enable two-factor verification as one way to prevent your account from being hacked, but I recommend diversifying as much as possible.

So now, let’s dive into how you can start a personal blog on Instagram!

The 8 steps to start a personal blog on Instagram

Now, let's see what are the fundamental steps to start your personal blog on Instagram. Here you can learn in detail the process of expanding your brand and products.

Step 1: Open a professional Instagram account

This is the most fundamental part to start your personal blog on Instagram.

How to set up your business account

• Step 1:: The first step to starting a personal blog on Instagram is to sign up for the Instagram platform and convert your personal Instagram account into a business account.

NOTE: : There are many benefits to having a business account, which we'll discuss after we show you how to convert your personal Instagram account into a business account.

• Step 2:: First, you must go to www.instagram.com or open the Instagram app and follow the registration process.

• Step 3:: Once you have your Instagram account, it's time to move on to a business profile. To do this, you'll need to make sure you've also created a business page. Facebook if you don't already have one.

NOTE: : You'll need a business page to log into your Instagram business account.

• Step 4:: To get started, you need to go to your profile and click on the 3 dots icon to access settings.
• Step 5:: Once you are in the settings, you need to scroll down until you find the section that says “Switch to company profile«.

NOTE: : This will tell you what steps you need to take to link your Facebook Business Page to your Instagram account (and why you need to have a Business Page to make the switch).

• Step 6:: You will then be taken to a page where you just need to click on “continue«.

NOTE: :This page basically explains the benefits of a Business Profile, so if you want, feel free to explore the photos to see what you can do!

If you've already created and linked your Facebook page, you'll be able to select it below. Otherwise, Instagram will ask you to log in to your Facebook account, which you'll need to grant access to Instagram.

You can also create a page if you don't see the page you want to log in to.

• Step 7:: Once you have linked your business profile, simply click on “clever» in the top right corner and your personal Instagram account will now be converted into a professional account.

Advantages of a pro account for a personal blog on Instagram

Now that you have set up your business profile, let’s talk about how you will benefit from it if you are considering starting a personal blog on Instagram.

1. Instagram gives business profiles the ability to check their audience and analytics. This makes it super easy for users to see their subscriber demographics, the optimal time to post for higher engagement, the reach of each individual post, and much more.
2. If you blog on a real website, you'll have access to a lot of analytics. interesting ones that will help you develop a strategy.
3. If you blog on Instagram, you won't have the same analytics as a website, but you can still get interesting insights from Instagram Insights.

So set up a business profile so you can take advantage of the benefits of Instagram Insights when you start your personal blog on Instagram.

Instagram posts

With a business profile, you can promote posts just like you would on Facebook. This allows you to promote your profile to help it grow. You don't need advertising, but it's a great option to have it!

Links in your stories

If you have over 10,000 subscribers, you can benefit from adding links to your Instagram stories! You can have users access a link by swiping them up on your story.

If you don't have a blog, you may not see the need for one, but there are still plenty of opportunities to make money on Instagram without a blog.

The function "slide up» can be very useful if you plan to use affiliate marketing as part of your monetization strategy, or if you are using a program like «OhMy.Bio» to make your entire feed shoppable.

Contact button

Having a contact button that directly opens an email allows your audience to get in touch with you, this can be beneficial if you hope to work with brands.

Sure, people can DM you on a personal account, but having a direct link to your email is also beneficial (and a little more professional).

Most blogs have a contact form, so if you're blogging on Instagram, you should also have your email linked to it so brands can easily get into your inbox.

Step 2: Find your niche on your personal Instagram blog

It can easily be step 1 or step 2, depending on how you look at it, but it’s important to try and find a niche for yourself. Niches can be narrow (and very specific) or broad.

If you are having trouble finding a niche for your personal Instagram blog, you can ask yourself the following questions:

1. What does the audience want to see from me?
2. What can you do to help your audience?
3. What type of companies should you partner with?
4. What will you be able to post consistently?

Let's look at some niche examples for a personal Instagram blog:

1. Example 1:If you are a fitness guru, it makes sense to focus on your niche in the health and fitness industry by posting fitness-related photos.
2. Example 2: Shanna Leigh, who has been creating a microblog on Instagram for a few years, does not have a website. She regularly works with major brands every month. She focuses on lifestyle and fashion.

So, it is not necessary to choose a narrow niche (lifestyle is a very broad and comprehensive niche), but it is certainly worth focusing on a specific point.

Below is a list of different Instagram blog niches to help you get an idea:

• physical aptitude
• Fashion
• lifestyle
• paternity
• Arts and crafts
• travel
• Companies
• training, and
• and motivation
• from?
• nature
• photography
• interior design
• specific cities (for example, if you live in Barcelona, ​​you can focus only on restaurants in Barcelona (Spain))
• Best of _____ (this could be the best of a certain city, best cat photos, best nature photos)

Step 3: Review your Instagram bio and profile picture

Your Instagram bio and profile picture are very important. When someone lands on your Instagram page, they look at a few key things before deciding whether to follow you or not.

First, they look at your profile picture and bio. In fact, to see your photos, they will have to scroll down a bit..

If the user isn't attracted to what they see above the fold first (before they have to scroll), they won't stick around.

The same principle is used in website design! Web designers make sure that the above-the-fold content is engaging enough to get the user to scroll further or take action.

• Check out your profile on your phone and see what it looks like. What kind of things can you see first?

If someone lands on your personal Instagram blog, would they want to just look at your bio and profile? Your Instagram bio should tell the visitor a few important things about you.

Step 4: Start your personal blog on Instagram

Here's the fun part! Now you need to start planning your Instagram content and writing Instagram blogs.

Since your Instagram will be your blog, you won't be able to direct people to a post that's longer than 500 words. Your Instagram account will serve as the focal point!

What does it mean?

Well, you really need to make sure your Instagram feed is filled with high-quality photos and plenty of engagement (especially if you want to work with brands).

And by complete, we don't mean posting once or twice a week. If your Instagram is going to serve as your primary platform, you'll need to post at least once a day (including posts and stories).

We also recommend that you get some essential photography equipment for your Instagram so you can take those beautiful photos, but if you are on a budget, you can also take some cute Instagram photos with your smartphone.

• E.g.: @istylediyIt's an account dedicated to household items, and although she has a blog in addition to her Instagram account, her photos are very pretty and fit perfectly with her style.

Using presets for mobile devices de Lightroom will help you achieve a beautiful Instagram theme without having to spend hours editing your photos.

Step 5: Create Captivating Captions for Your Personal Instagram Blog

Your captions will serve as a copy of your photos. They will help you tell your story to your audience, and since you are blogging on Instagram, the subtitles are an important (and often overlooked) element.

How many times have you sat down to post your photo, had to write a caption, and suddenly you freeze?

Importance of subtitles

Let’s talk about why captions are important if you want your Instagram to be your blog and why some emojis just don’t cut it. Captions invite your audience to look beyond the pretty photo you just posted.

Pictures are worth 1,000 words, but a photo with a thoughtful caption is worth 10,000 words.

Your captions help your audience understand why they should care. Why should they care if you post a picture of your latte?

There are millions of latte photos on Instagram, and the way you're going to set your latte photo (or your dog photo or your outfit photo) apart is by creating a compelling caption with some kind of call to action (CTA).

A call to action is something that asks the user to take some sort of action, whether it's double-tapping the heart button (and liking your post), clicking the link in your bio, or viewing your story. Having a strong caption will help you get your audience to act on your message. CTA.

When creating your legend, you can ask yourself some key questions such as:

1. What is my CTA? What is the ultimate goal of this photo?
2. How can I write a story that leads the user to a CTA?
3. How can I make this legend understandable and interesting for my audience?

Step 6: Create a community around your personal blog on Instagram

The next step is to build a community and increase your engagement with your new personal blog on Instagram!

• Step 1:: Start by interacting with other accounts you follow and accounts you think would like your content.

How do you find people who you think would like your content?

This one is easy, actually! Make a list of about 5 top influencers in your niche. Go see who follows them and start interacting with them!

Chances are, if someone is following an influencer in your niche, it's because they're interested in that particular topic, which increases the chances that they'll also be interested in what you post.

You can interact by leaving meaningful comments on their photos and liking their articles. When you leave feedback on someone's content, they're more likely to comment back in the future.

Step 7: Use the perfect mix of hashtags

You also want to find hashtags that are relevant to your account. General hashtags like “#love” or “#follow” are incredibly generic and not very beneficial.

They don't target any particular demographic and they don't drive targeted traffic to your account. You should focus on using the right hashtags to get more followers.

The best way to find hashtags is to use a hashtag finder, which will do all the work for you, while also finding the hashtags that will generate the most engagement!

Step 8: Use Instagram Stories and Instagram Live

Don't just post photos on Instagram. Instagram has other cool features that you, as a new blogger, should use to grow your account!

Stories are a great way to promote yourself to your followers who might not see your content in their feeds. You can use Instagram Stories to promote your latest post and generate engagement with your photos.

Instagram Live is another great tool you can use to connect with your audience and keep them engaged! Finally, don’t forget to curate your most popular articles by adding them to your featured posts on your profile!

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Creating a personal blog on Instagram: Is it a good idea?

Starting a personal blog on Instagram is a great idea if you just want to try out new horizons and see whether or not you want to create content for a living. But is it advisable to start a personal blog on Instagram or is it better to just use the platform itself? Personally, we think it's much better to start a blog (on a website) than to have an Instagram account.

The methods of SEO can bring in a lot of traffic. Here you'll have a lot more control over your content and can grow an email list, sell your own products, and grow your business even further.