- Project Mariner is the new agent of IA de Google capable of running up to ten simultaneous tasks on the web.
- For now, it's only available to US AI Ultra subscribers through Search Labs, but the company plans to expand it globally.
- The user can delegate common tasks such as shopping or booking, while the AI operates in the background and the user continues their activity on the computer.
- Google is integrating Project Mariner into APIs and collaborating with platforms like Ticketmaster and Resy to expand automation capabilities.
Google has taken a step forward in automating web tasks. With the announcement of the expansion of Project Mariner, its agent Artificial Intelligence Aimed at simplifying digital interaction. This breakthrough, presented at the Google I/O 2025 conference, brings the possibility of delegating routine internet actions to an AI that acts on behalf of the user closer to the point where it's possible. paving the way for a much more autonomous digital experience.
The initial release of Project Mariner is reserved for US users. who sign up for the AI Ultra plan, although the firm has already confirmed its ambition to bring this technology to more territories in the future. For a monthly fee, customers can access a system that allows AI to perform up to ten web tasks concurrently., managing all types of actions without the Internet user having to interact directly with the portals involved.
What exactly does Project Mariner do?
What sets Project Mariner apart from other digital assistants is its true multitasking approach.. Based on Virtual machines hosted in the cloud, Mariner can, for example, Buy tickets to a sporting event, reserve a table at a restaurant, or run errands online. —all in parallel—with just a brief prompt. The user can be asked to make several purchases and transactions at once, without worrying about switching between tabs or completing repetitive registration forms.
While Project Mariner works in the background, The person can continue working, browsing, or chatting on their computer without interruption. If requested, the AI gathers information, compares prices, and executes the necessary processes, subsequently sending a summary of the results. This is a substantial difference from the initial versions of AI agents., which blocked the use of the equipment and limited productivity during automation.
Expansion and collaboration with other technology platforms
To further enhance the usefulness of your system, Google has forged agreements with influential companies in the events, reservations, and digital entertainment sectors.Mariner can operate directly on platforms like Ticketmaster, StubHub, Resy, or Vagaro. Thanks to these integrations, users can delegate booking or purchasing processes without leaving the conversation with the AI, which handles the entire workflow, from selection to payment and confirmation.
Additionally, Google is opening up Mariner's capabilities to developers. through its integration into the API of Gemini and in Vertex AI. This allows third parties to create new agent applications, customized for different sectors or specific needs.
A multitasking agent in full evolution
Compared to competing prototypes, such as Operator of OpenAI or Amazon's Nova Act, Mariner stands out for its cloud-based architecture and its flexibility to handle more than a dozen tasks without serious errors. Although technical challenges persist, particularly related to execution speed and resolving certain interpretation errors, Google's commitment to this technology translates into a tangible advance compared to previous digital assistants.
The "Agent Mode" environment that will be available to Ultra subscribers promises Deep integration of assisted navigation, web search, and connection to other Google applications, opening up new possibilities for both individual consumers and technology companies.
What implications does Project Mariner have for the digital ecosystem?
With the emergence of these intelligent agents, The dynamics between users, companies and websites are significantly alteredBy delegating interaction to software that acts on our behalf, brands and web services will have to adapt to automated workflows and a less direct relationship with the end consumer. However, Automation promises to reduce the burden of repetitive tasks and improve efficiency while the user maintains control over crucial decisions.
For now, initial testing is limited to a select audience, but Google's roadmap anticipates a Progressive expansion and full integration of Project Mariner into flagship products such as Google Search through the so-called “AI Mode”This experimental search feature will first be offered in Search Labs before rolling out to more countries and services.
Google's commitment to Project Mariner reflects its goal of remaining at the forefront of AI-driven automation. With this agent, the company seeks not only to simplify everyday digital life, but also to serve as a platform for developers, SMEs and large companies interested in taking web automation to the next level.The future of assisted navigation, as it appears, will be clearly marked by increasingly autonomous and collaborative agents.
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