- Alexa+ It is the new version of the Amazon assistant with Artificial Intelligence generative.
- The assistant is more conversational, personalized and multimodal.
- It integrates better with services like Uber, Spotify, Prime Video and smart home devices.
- Alexa+ will be free for subscribers of Amazon Prime; otherwise, it will cost $19,99 per month.
Amazon has revealed Alexa+, the improved version of its virtual assistant, equipped with generative artificial intelligence. During an event in New York, the company showed how this new update allows for more natural and personalized interactions.
Alexa+ is designed to better understand the context and respond more accurately to user requests. Thanks to its integration with multiple services, you will be able to perform tasks such as Restaurant reservations, event ticket purchases and management of smart devices in the home.
A more conversational and multimodal AI
One of the biggest changes to Alexa+ is its improved conversational capabilities. Panos Panay, senior vice president of Amazon, highlighted that the new architecture based on Generative AI allows the assistant to continue conversations without having to repeat the activation command at each interaction.
In addition, Alexa+ is able to understand images and documents, which improves their usefulness in tasks such as appointment management, reminders, document analysis and planning of activities.
Integration with homes and entertainment
Alexa+ is designed to Optimize the smart home experience. Now, it is possible to control devices such as Ring cameras or Philips Hue lights in a more intuitive and natural way.
One of the most striking examples is the ability to review security recordings through commands voice command. For example, users will be able to ask: “Alexa, has the dog gone out today?” and the assistant will search through the images recorded by the cameras to respond.
As for entertainment, users will be able to Search for movies and series with natural language descriptionsFor example, if someone can't remember the title of a movie, they can say, "Alexa, what's the movie that has a green ogre in it?"
Advanced features for kids
For the little ones in the house, Amazon has incorporated two new features: 'Explore with Alexa' and 'Stories with Alexa'These tools will allow you to create personalized stories and educational experiences designed to stimulate children's creativity and curiosity.
New AI-based architecture
Vice President Alexa and Echo, Daniel Rausch, explained that Alexa+ uses Amazon Bedrock for access to the most advanced language modelsThis includes models such as Amazon Nova and those from Anthropic, a strategic partner of the company.
Thanks to its technology, the assistant can Select the best artificial intelligence model for each specific task, ensuring more accurate and useful responses.
Price and Availability
Amazon has confirmed that Alexa+ will be available at no additional cost to Amazon Prime subscribersFor those who do not have a Prime subscription, the service will have a monthly price of $19,99.
Alexa+ will begin rolling out in the US in the coming weeks and will be available on Echo Show 8, 10, 15 and 21 devices, as well as other compatible devices from the company.
With the arrival of Alexa+, Amazon seeks to redefine the way people interact with virtual assistants, offering a smoother, smarter and more useful experience in daily life.
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