- Amazon Prime Video launches assisted dubbing program IA to facilitate access to content in English and Latin American Spanish.
- The pilot includes 12 films and series, including 'El Cid: The Legend', 'My Mother Lora', and 'Long Lost'.
- AI-assisted dubbing follows a hybrid approach, combining technology with expert localization supervision.
- The platform seeks to expand its reach and make its library more accessible to users around the world.
Amazon Prime Video has taken a step forward in the use of the Artificial Intelligence announcing a new program AI-assisted dubbing. Its goal is to make movies and series more accessible worldwide, eliminating language barriers and allowing more viewers to enjoy its catalog without relying exclusively on subtitles.
A pilot program with selected titles
Amazon has begun implementing this technology in 12 licensed movies and series, including 'El Cid: The Legend', 'My Mom Lora' and 'Long Lost'. The company explained that this initiative seeks dubbing titles that would not otherwise have had a version in other languages, which enhances access to content through the use of subtitling programs.
Dubbing with artificial intelligence will be initially available in English and Latin American SpanishIt will not apply to content that already has a dubbed version, but only to content that was previously only available in its original language.
The combination of AI and human experts
Although artificial intelligence is a key element in this new systemDubbing isn't fully automated. Amazon has adopted a hybrid approach, where AI works hand in hand with localization and linguistic professionals to refine the results.
The work of these experts is crucial to ensure that dubbed voices sound authentic and that the intonation and nuances of the dialogue remain faithful to the original interpretations.
How to enable AI dubbing on Prime Video
For users who want to try this feature, the process to change the language on select titles is simple:
- Play a movie or series included in the test.
- Access the language settings.
- Choose the option 'Latin American Spanish (IA Beta)' or 'English (IA Beta)'.
The debate on the use of AI in dubbing
The use of artificial intelligence in the entertainment industry is not without controversy. While Amazon says this technology will help improve accessibility, some voice actors have expressed concern about the impact it could have on their profession.
Some voices in the industry have called for these to be regulated. Advances to prevent the misuse of actors' voices without their consentIn this sense, certain professionals have begun to demand clauses in their contracts to prevent their voices from being used by AI without compensation.
The platforms of streaming like YouTube have already begun testing similar features, allowing the automatic dubbing in different languagesHowever, these advances have also raised questions about whether the quality achieved with AI can reach the level of human actors.
One step closer to globalizing content
With more than 200 million users worldwideWith this initiative, Prime Video seeks to further expand its reach, allowing viewers in different regions to access more titles in their preferred language.
Language barriers have historically been one of the biggest challenges to global content distribution. The use of artificial intelligence in dubbing represents a innovative solution which, depending on its evolution, could transform the way we consume entertainment in the coming years.
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