- El Amazon Prime Day 2025 will be held from July 8th to 11th, with an extended four-day run and ongoing offering updates.
- Only Amazon Prime subscribers can access exclusive discounts, although free trial periods and reduced rates are available for youth and students.
- The most discounted categories will be technology, home, fashion, and beauty, with Amazon's own brands and industry leaders among the highlights.
- Record sales figures and a wider range of promotions are expected, including new features such as daily flash sales and early bird discounts.
The online shopping calendar adds a key date this year with the arrival of Amazon Prime Day 2025, which for the first time will be held during four full days. Of the 8 to 11 July, the platform will activate special discounts and exclusive promotions for its Prime subscribers, consolidating this event as the largest summer sales event on Amazon. The strategy of extending the duration responds to the intention of maximizing participation and facilitating access to a wide range of offers in technology, home, fashion and beauty.
Learn how to take advantage of tech deals with these tricks.
During these days, Amazon will constantly renew its promotions, introducing new savings opportunities every few minutes and throwing Flash offers to midnight. All this to ensure that the shopping experience is dynamic, engaging, and tailored to both those who plan ahead and spontaneous bargain hunters. Although access to the juiciest discounts will be exclusive to Prime members, users who are not yet subscribed can benefit from a free trial period to join the event at no initial cost.
What is Amazon Prime Day and who can participate?
El Prime Day It's the big sales campaign for Prime subscribers, which includes not only priority access to deals, but also free fast shipping, Prime Video content, Prime Reading, Music, and other benefits. This year, the promotion doubles the length of the previous edition and extends beyond the traditional two days, reaffirming Amazon's commitment to leading the summer e-commerce market.
Both existing Prime members and those who activate the free trial (30 or 90 days, depending on their profile) will be able to take advantage of the discounts. In addition, there are special rates for students and young people aged 18 to 22, who can enjoy the service at half price after an extended period of free access. Also activated are additional bonuses for those who use options such as the collection point or Amazon lockers for the first time, thus obtaining extra discounts in your purchases.
Key dates, how the offers work, and what's new for the 2025 edition
El Amazon Prime Day 2025 starts at 00:00 on July 8 and ends at 23:59 on July 11One of the main new features of this edition is the inclusion of daily themed offers organized by categories ('summer savings', 'premium offers', etc.), as well as the publication of flash discounts every midnight and limited-time promotions. It is recommended to keep an eye on the website and app, as many opportunities include a reduced number of units and will be sold out in a few hours.
In addition, since mid-June Amazon has begun to launch early bird sales on your own devices (Echo, Kindle, Fire TV), home technology, school supplies, fashion and video games, allowing subscribers to pre-order their purchases. There are also special offers on services like Amazon Music Unlimited and Kindle Unlimited, which offer free months or other bonuses for a limited time.
Products and brands with greater discounts
The wide range of items on sale is a hallmark of Prime Day. This year, the biggest discounts are concentrated in technology (mobile phones, smartwatches, portable, headphones), home and kitchen products (robots vacuum cleaners, air fryers, coffee makers) and in news in fashion, sports and personal careAmazon is betting heavily on its exclusive devices and the accessories most in-demand by its regular users.
This year's featured brands include Samsung, Sony, LG, Philips, Braun, Oral-B, Adidas, Levi's, Tommy Hilfiger, Nike, Maybelline, L'Oréal and Too Faced, along with emerging brands and products from small businesses. The campaign also includes attractive discounts on video games, consoles, toys, pet supplies, books, ebooks, and other seasonal items. In the beauty and health categories, household appliances and cosmetics enjoy discounts of up to 40%, and in fashion and household items, some products receive discounts of 50% on selected items.
Tips to make the most of Prime Day 2025
To optimize the experience, Amazon recommends create a wish list with the products of interest, activate custom alerts from the app and use virtual assistants such as Alexa to stay informed. It is useful to compare historical prices with tools like Keepa or CamelCamelCamel and keep an eye on the Flash offers which are continually updated, as many are only available for a few hours or while supplies last.
New Prime members can sign up for the free trial and cancel after the event if they wish, enjoying the free trial during the campaign. Fast, free shipping, priority access to discounts, and all the benefits of the Amazon ecosystem.Offline promotions are also planned, such as events in select locations and additional discounts at partner stores.
This Prime Day 2025 is shaping up to be a record-breaking sales day, with estimates pointing to an unprecedented figure. With new deal formats, more days to shop, and a renewed strategy focused on variety, Amazon is looking to consolidate its position as a key date for online shopping in July, ahead of Black Friday and the holiday season.
Passionate writer about the world of bytes and technology in general. I love sharing my knowledge through writing, and that's what I'll do on this blog, show you all the most interesting things about gadgets, software, hardware, tech trends, and more. My goal is to help you navigate the digital world in a simple and entertaining way.